'BlackBerry Brand Won't go Missing from the Smartphone Market'
BlackBerry brand won?t go missing from smartphone market: COO | IT Business
'The move also doesn�t mean the death of BlackBerry 10, Pini says. BlackBerry is currently working towards its 10.3.3 release for existing devices and the OS could even see new life in the future.'
Things are just getting different, that's all. The article talks about improvements in advertising being possible this way, too. Whether we get another BB10 device will depend on the market.
At any rate, support for BB10 has NOT ended.