Originally Posted by
Superfly_FR Thanks, back in topic.
[...] Being #1 is not necessarily the best place in a world crisis environment. RIM became famous by its tightened relations with enterprises, when texting then emails or BBM were in their birthday suits. Then, the keyboard made the difference and everyday users came to its devices.
When they were #1 the market was what ... 20% of what it is today ? And they did take money ... a lot of money. Why ? Because they did rely on high margin products: services, and had a captive audience as their hardware was mandatory.
In short, I think RIM can be a high profitable company if they go companies but have to make a breathless effort to gain mass market.
Just hope they target well; and how I feel it makes me believe they do.