For now, Chen's strategy is to focus on enterprise customers -- business, government and healthcare -- which make up most of the company's base. BlackBerry is popular with corporations and the Pentagon because of its security and privacy capabilities, which Chen said will continue to be top priority in the near term.
In the next generation it will put greater emphasis on consumer-friendly features to gain back customers to add to its current 40 to 45 million subscribers, most of whom are bankers, lawyers or government employees.
"Over time I have to solve another problem. People need to think this is a cooler phone," Chen said. "We'll probably come out with 10 different colors," he quipped.