Originally Posted by
Komoto Just wanted to chime in, I have gone into observation mode while I set up a new company.
First of all I like what john Chen has done so far. Like I said BlackBerry problem has nothing to do with the product, it is pr marketing and public perception. John seems to be aware of this and really making an effort.
The OS is really at a similar level to the other oses out there, it is better at some things than others, but still rock solid.
BES 10 I would imagine is similar. Foxconn is a good move. Get some cheap bb10s out there. Biggest thing now, keep the updates rolling out, and start to quieten the naysayers.
First PR move should be to constantly be in the public eye and in touch with shareholders, second tackle bad publicity head on. You can always put a spin on things if you have to. The third PR target, which will be the most difficult is to get people to start to see BlackBerry as hip, cool, up to date. This will be important and difficult, but it's possible.
It will be interesting to see what they reveal at CES10. It is a good chance for them to begin stage three by showing the public they are up to date with a product for cars.
Like we said handsets, mdm, qnx and bb10, and BBM are all going in the right direction.
What i would like to see in q1 2014.
Mdm- some big names signing up and pr releases with numbers
BBM - release of voice, video and channels for ios and android. This should trump all other messaging apps and speed up adoption
Handsets- release of two cheap handsets and some publicity and hype for new high end ones. Talk of tablet and or smartwatch?
Bb10.2.1 release. Google play access and 10.3 features announced.
Qnx to dominate CES10
Announcing a new PR company, someone with balls.
It's a tall order, but would show a number of massive moves if possible.
What I am seeing at the moment. Bb10
In London is very sparse. Only seen a few handsets. still.many bb7 handsets out there.
I think apple has lost its wow factor, but is still popular. Big marketing dollars are being spent by Apple and samsung.
In my personal group of friends BBM is not used more. I am not a good indicator though as I have very few friends!
BlackBerry has an up hill battle on, if they can execute on all of the above I think the company is undervalued. I believe that we are looking at 12 months minimum, maximum 36 months for this to unfold.
John Chen best be ready for the ride.
PS, still waiting for my 100 dollar party ;)
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