Originally Posted by
Reed Richards 1. Nice idea on the mall kiosks. I'm half serious about building on your kiosk idea with the following challenge to mall-goers: if their non-BlackBerry is faster at pulling up a webpage than the Z10 or Q10, they get $10 on the spot. I wonder if that would draw in the curious, the skeptical, and the dismissive users of other brands. Then salespeople could then show off the features of the phone. I think BlackBerry would win that challenge most of the time, from what I've seen with my Z10. (that said, BB would have to have Instagram and others on board at that point).
2. BB10 can win on substance, but what about style? I'd love to see an ad campaign with Daniel Craig, showing that James Bond uses BB10. Secure, ultra-reliable, fast. Shoot, get Sean Connery in on it too. Do the same with other high-profile characters and celebrities.