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- thanks for the reference explanation !
Now, about promotion, there's IMHO 3 levels :
1. Make people know there's something new = occupy the space (what you start to see now, even "minor league-ed"
2. Promote the products and their specificities = advertising (in big, starting ... ???)
3. Ease adoption with discounts = incentives. This one has to be done "in the shadow" to avoid "they discount cauz they can't sale" analysts. IMHO these will be enterprise focused on a one to one deal basis, mostly for large fleets and BES10+devices deals.
2 and 3 have not started ... and hopefully 1 will be upgraded in next months ...
I asked if it was effective and was told " whatever phone has the biggest display and signage promotion for the week is always the top seller at the kiosks for that week."
I have no idea what the cost is to have the prominent signage for the week but whatever it is it seems well worth it.
Posted via CB1007-10-13 03:28 PMLike 7 - I don't know but back when I was a chef, I worked for a few Italians straight off the boat and you get to learn what certain things mean and the severity of their gestures.... lolSuperfly_FR and bungaboy like this.07-10-13 03:29 PMLike 2
- Superfly_FRRetired ModeratorAlmost every French president have, at least once ... De Gaulle may be the most explicit example.bungaboy likes this.07-10-13 03:31 PMLike 1
- A little OT but related to BBRY's industry nonetheless. I apologize if this has been posted earlier.
It seems like BBRY's biggest US carrier supporter Verizon, is having trouble selling the "other fruit's" phones as well. Someone got strong armed here. Hopefully they've learned their lesson but a very big price to pay though.
International carriers seems to be shying away from the tactics of the other fruit company.
Apple did a brilliant job of getting firms to commit to sell like heck... from a business standpoint; it’s brilliant because Apple gets paid either way.
China Mobile can hold out, but for how long? And the other regions (India), I think Apple is growing rather well, not Android well but moving devices and all that comes with it.
Sometimes I wonder why this message board is called “...bbry, I buy shares”... what’s the point of talking about Apple getting paid $14bn by Verizon for sales short fall when what we really need are more BBRY device sales. Apple has engineered things so they get paid... something BBRY needs to do.
Speaking of off topic... the t-mobile news is pretty interesting from a consumer standpoint.07-10-13 03:32 PMLike 0 - Superfly_FRRetired ModeratorSupe..... Believe it or not, we, as a whole, kept it pretty cool with the exception of a couple of knee jerk reactions. The majority of the "offending" posts have been deleted so you can't see for yourself but I'd say it was pretty laid back on the "local" front. I'm not excusing, but explaining.
That's easy. So let's stick to it. We're adults, isn't it ?07-10-13 03:33 PMLike 0 - Be well, Morgan.
I don't what to say about this stock. Is this stock in a bigger wedge pattern (blue lines)? Is this stock forming a round bottom? Is this stock forming an inverse head and shoulders (orange line)? So I put Morgan's full quote below, and repeat this one: "This stock is easier to push down than up but 300,000,000 plus shares have traded down here and those buyers are looking for a rally. Who will win is yet to be decided. Key-reversal please!"
Those people, who continue to push this stock down could go to hell. And if you like Blackberry, but want to buy at a lower price to start a new position or add to your existing one, then you ought to change your mindset, because going lower is not good.
I'm heading out the door but I do want to say thank you for all of the kind words!
I know the stock is getting dragged down here and there is nothing that we can do right now. I guess we can hope for a key-reversal later in the day as we have hit new lows on this sell-off. I doubt the news of the VP Sales guy getting dumped is a negative considering the PR team of 16 years got the boot too. This stock is easier to push down than up but 300,000,000 plus shares have traded down here and those buyers are looking for a rally. Who will win is yet to be decided. Key-reversal please!07-10-13 03:33 PMLike 10 - Verizon had to pay up to get the iPhone, remember in 2009/2010, At&t was taking customers away from Verizon due to the exclusivity...
Apple did a brilliant job of getting firms to commit to sell like heck... from a business standpoint; it’s brilliant because Apple gets paid either way.
China Mobile can hold out, but for how long? And the other regions (India), I think Apple is growing rather well, not Android well but moving devices and all that comes with it.
Sometimes I wonder why this message board is called “...bbry, I buy shares”... what’s the point of talking about Apple getting paid $14bn by Verizon for sales short fall when what we really need are more BBRY device sales. Apple has engineered things so they get paid... something BBRY needs to do.
Speaking of off topic... the t-mobile news is pretty interesting from a consumer standpoint.07-10-13 03:42 PMLike 7 - Short interest increased 1.8 million shares.
Settlement Date Short Interest Avg Daily Share Volume Days To Cover
6/28/2013 184,415,558 34,327,981 5.372164
6/14/2013 182,600,339 19,423,612 9.40094707-10-13 03:48 PMLike 8 - Verizon had to pay up to get the iPhone, remember in 2009/2010, At&t was taking customers away from Verizon due to the exclusivity...
Apple did a brilliant job of getting firms to commit to sell like heck... from a business standpoint; it’s brilliant because Apple gets paid either way.
China Mobile can hold out, but for how long? And the other regions (India), I think Apple is growing rather well, not Android well but moving devices and all that comes with it.
Sometimes I wonder why this message board is called “...bbry, I buy shares”... what’s the point of talking about Apple getting paid $14bn by Verizon for sales short fall when what we really need are more BBRY device sales. Apple has engineered things so they get paid... something BBRY needs to do.
Speaking of off topic... the t-mobile news is pretty interesting from a consumer standpoint.07-10-13 03:51 PMLike 3 - WTF? Is there still even any share available to short? 1.8 million share increased, and the fall is this massive? Have shorts covered at all? Some party must have bought a lot of the stock in the past 9 trading days then. Does anyone have any insight on any institution or individual, whose position increased?
spike12 likes this.07-10-13 03:55 PMLike 1 -
However the flip to that is that the rather lackluster campaign we are seeing in North America might be an unspoken admission that they have effectively lost that market - now the CEO can't come and say that but the company can indicate it via its action and by targeting markets where they still have a stronghold and there is possible growth.m1a1mg likes this.07-10-13 04:00 PMLike 1 - From someone who was actually there to observe what that was: it was merely his hand whacking the microphone accidentally. He did it a few times and it was partly annoying and partly humorous. No big deal... possibly a sign of some degree of passion, but not this apparently classic European podium-thumping. ;-)cjcampbell and zyben like this.07-10-13 04:02 PMLike 2
- Hi,
Came across this article of general interest about Apple apps:
: Majority of Apple apps are duds | SmartPlanet
Keep moving.07-10-13 04:06 PMLike 5 - That is only the one side of the equation - it's easy to blame the carriers on that basis - but the other side and the bit which is hidden is how much the OEM is willing to put up, take samsung - the carriers promote Samsung's devices not only because they sell well but because Samsung throws money at advertising and marketing generally and to support the carrier - it's a bit of a no-brainer to put your might behind Samsung when you know that for every dollar you spend, they will be spending three. That's just good business.
However the flip to that is that the rather lackluster campaign we are seeing in North America might be an unspoken admission that they have effectively lost that market - now the CEO can't come and say that but the company can indicate it via its action and by targeting markets where they still have a stronghold and there is possible growth.bungaboy likes this.07-10-13 04:08 PMLike 1 - I think the shorts' plan A to close their position is to actively wait for bbry to go bankrupt. There is no way they could exist their position without causing a short squeeze to some degree.07-10-13 04:12 PMLike 0
- Hi,
Came across this article of general interest about Apple apps:
: Majority of Apple apps are duds | SmartPlanet
Thanks for this.
Keep moving.The majority of apps in Apple’s App Store are flops, new figures show.
Analytics firm Adeven has labelled 65 percent of nearly 900,000 Apple apps as “zombies” that people rarely download, according to research seen by the BBC.
“We can’t say exactly how many downloads they (the zombies) have - Apple doesn’t reveal this - but it is very small,” Adeven said. A total of 579,001 apps out of the 888,856 that Adeven tracks in Apple’s U.S. store fit the walking dead category.
Apple has reported that users download nearly 90 percent of all its apps at least once a month. CEO Tim Cook recently said that users have downloaded a staggering 50 billion apps since the 2008 launch of the App Store, which is celebrating its fifth birthday. The company claims to have paid $10 billion to app developers, an amount that it notes is triple what any rival has paid.
Many app vendors, including electronic games publishers, give away apps for free and count on revenue from “in-app sales” and merchandising.
As they take their wares to a marketplace full of duds, they would be wise to ponder the Brechtian question: “Suppose they gave an app and nobody came?”07-10-13 04:15 PMLike 3 - That is only the one side of the equation - it's easy to blame the carriers on that basis - but the other side and the bit which is hidden is how much the OEM is willing to put up, take samsung - the carriers promote Samsung's devices not only because they sell well but because Samsung throws money at advertising and marketing generally and to support the carrier - it's a bit of a no-brainer to put your might behind Samsung when you know that for every dollar you spend, they will be spending three. That's just good business.
However the flip to that is that the rather lackluster campaign we are seeing in North America might be an unspoken admission that they have effectively lost that market - now the CEO can't come and say that but the company can indicate it via its action and by targeting markets where they still have a stronghold and there is possible growth.
"It is really a challenge in the U.S."
"... it’s a very, very competitive market."
"...it is hard to convince them [carriers] to not go where the perk is, to go where the perk is going to be..."
"U.S. is the most difficult challenging country..."
What I hear is ....
"There is no way we are going to break the Samsung/Apple fortress in the next 12-18 months. Apple has the carriers by the ***** and Samsung is throwing around tons of money so we have to work our way in through the corporate/government/M2M door in the US market."07-10-13 04:21 PMLike 8 - Hi,
Came across this article of general interest about Apple apps:
: Majority of Apple apps are duds | SmartPlanet
Keep moving.07-10-13 04:24 PMLike 6 - Short interest increased again, wtf is going on.
I have no idea what to expect anymore with the stock... BB as a company I think is going to survive but this stock is completley ****ed up. If anything, we should have had a strong push up from Q4 since expectations where destroyed and beat! Although I plan to hold on for a while, I really can't understand the stock price right now and the short interest. I hope there is a partnership or something big soon, if this goes down to 6 bux I'll cry.
Oh, and best of luck Mr. Morgan07-10-13 04:31 PMLike 6 - A little OT but related to BBRY's industry nonetheless. I apologize if this has been posted earlier.
It seems like BBRY's biggest US carrier supporter Verizon, is having trouble selling the "other fruit's" phones as well. Someone got strong armed here. Hopefully they've learned their lesson but a very big price to pay though.
International carriers seems to be shying away from the tactics of the other fruit company.
Verizon Seen Owing Apple Up to $14 Billion for IPhones
By Olga Kharif - Jul 10, 2013 9:35 AM PT
Verizon Wireless may end up owing Apple Inc. (AAPL) as much as $14 billion in purchase commitments over time if the mobile carrier fails to sell an agreed number of iPhones, a report from Moffett Research LLC said.
Under a multiyear deal signed with Apple in 2010, Verizon Wireless is obligated to buy $23.5 billion worth of iPhones in 2013 alone, according to Craig Moffett, a telecommunications analyst who left Sanford C. Bernstein & Co. earlier this year to start his own research firm. Since the purchase commitment is more than twice what Verizon Wireless sold in 2012, the company may have a shortfall of $12 billion to $14 billion, worth $4 to $5 per share, Moffett said in the report.
The report suggests sluggish demand for the iPhone, which accounts for about half of Apple�s sales. Other wireless providers around the world may be experiencing iPhone sales deficits as well, Moffett said. The sales shortfall bolsters analysts� projection for Apple to report a 22 percent decline in net income to $6.87 billion in the third fiscal quarter, according to the average of estimates compiled by Bloomberg.
�It is likely that Apple would be reluctant to simply ignore these commitments, since many other carriers around the world are probably in a similar situation, and a simple amnesty would set an unwanted precedent,� Moffett wrote. �It is therefore unrealistic to think that Apple won�t extract some consideration for renegotiating these shortfalls.�
Trudy Muller, a spokeswoman for Apple, and Brenda Raney, a spokeswoman for Verizon Wireless, declined to comment on Verizon�s iPhone purchase commitments.
Sprint Commitments
Sprint Nextel Corp. (S), which began selling iPhones in 2011, will probably be able to meet its commitment to buy $15.5 billion worth of iPhones over four years �barring any hiccup in Sprint�s rate of handset sales or the popularity of the iPhone,� Moffett said.
Scott Sloat, a spokesman for Sprint, didn�t have an immediate response.
Verizon and Sprint�s contractual obligations with Apple may be the reason why some carriers are holding out on partnering with the Cupertino, California-based company, Moffett said.
Apple has announced fewer than a dozen new wireless-service providers to sell iPhones since September 2011, leaving the total at about 240. Many carriers balk at working with Apple because of the conditions it imposes. Holdouts include China Mobile Ltd. (941), the world�s biggest phone company, as well as carriers in countries such as Japan, India and Russia, representing billions of potential customers.
Verizon Seen Owing Apple Up to $14 Billion for IPhones - Bloomberg
Posted via CB1007-10-13 04:35 PMLike 9 - Short interest increased again, wtf is going on.
I have no idea what to expect anymore with the stock... BB as a company I think is going to survive but this stock is completley ****ed up. If anything, we should have had a strong push up from Q4 since expectations where destroyed and beat! Although I plan to hold on for a while, I really can't understand the stock price right now and the short interest. I hope there is a partnership or something big soon, if this goes down to 6 bux I'll cry.
Oh, and best of luck Mr. Morgan
Posted via CB1007-10-13 04:49 PMLike 0 - Was just at bestbuy mobile in Scarborough, Ontario.
Asked the nice gentleman about sales. His response was simply - "not as good as everyone was expecting".
Business users still gravitate towards it however consumers on the whole not really. I also checked the device and noticed it hasnt been updated to 10.1 yet. The software notification is on, i tried to update it myself but they required a password to unlock the demo to do it. At least security works.
The sales man said the BB10 was still a bit buggy and apps pale in comparison to other platforms.
Unfortunate really to hear this. This mall is rather high traffic (scarvorough town centre) however one store doesnt mean a whole lot but just thought i would share my recent info dig.
Btw the gentleman did not seem at all against bbry, he told me he personally is holding on to his 9900 and WAS waiting on the q10 but now is unsure.
Hopefully our vision for a future more polished and matured ecosystem comes to fruition because i still believe bbry has the best ui to date. (the sales person reciprocated this feeling as well).
Have a great evening you all.
Cheers!
P. S - played with the z10 while in there, still see so much potential, a future ui polishing and app maturing will yield lots of growth im almost certain.
Sent from my SGH-I747M using CB Forums mobile app07-10-13 04:54 PMLike 4
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