I have started to see banner ads and similar ads on the Internet. I think that my web browser is tracking me so I do not think these advertisements are for the general public. Still, it is a good sign that Chen finally is doing some brand building. Not saying it's nearly enough, but it's something. They are trying.
By the way, the advertisement was for BES 10 and included logos of the major mobile operating systems to show that it works with all of them.