1. birdman_38's Avatar
    BlackBerry is in the peak of their transition year with their revamped platform launch, restructuring, updated reporting practices, etc. BlackBerry 10 device sales have fallen short of expectations due to incomplete, ineffective marketing. Margins on hardware are so thin that the current models are overpriced and upcoming ones are underspecced in relation to the price and new competitive offerings.

    Which begs the question...will BlackBerry make the decision to exit the hardware business in 2014?

    When Thorsten Heins speaks of the future of BlackBerry, he's brims with excitement when he mentions software & services. It's all about mobile computing, MDM, automotive solutions, BES 10, and BBM X. Hardware (and hardware innovation) is an afterthought. It almost seems like BlackBerry's hardware division is hanging by a thread to keep a relationship going with carriers and to provide a tool for enterprise.
    theRock1975 likes this.
    08-10-13 12:03 PM
  2. anon2100101's Avatar
    BlackBerry is in the peak of their transition year with their revamped platform launch, restructuring, updated reporting practices, etc. BlackBerry 10 device sales have fallen short of expectations due to incomplete, ineffective marketing. Margins on hardware are so thin that the current models are overpriced and upcoming ones are underspecced in relation to the price and new competitive offerings.



    Which begs the question...will BlackBerry make the decision to exit the hardware business in 2014?

    When Thorsten Heins speaks of the future of BlackBerry, he's brims with excitement when he mentions software & services. It's all about mobile computing, MDM, automotive solutions, BES 10, and BBM X. Hardware (and hardware innovation) is an afterthought. It almost seems like BlackBerry's hardware division is hanging by a thread to keep a relationship going with carriers and to provide a tool for enterprise.
    I have no background knowledge and my phantasy isnt addled enough to get an idea of the secret plans of Heins and the other fat cats... But I agree with you.... Im nearly sure, that a divestiture of BlackBerry is already planned and the core business in the near future (I think 2014-2017) will be software and patents.... We will see Samsung or huawei phones (f.e.) with "BB/QNX OS11" in 2015 or later... BlackBerry as a Hardware manufacture wont continue to exist.... BUT even this chance could be squandered by the F. Boulben and his worst advertisment ever... BTW- its seems to be needful to seize the passport of Heins... Germans show the annoying affinity to take up residence in South-Amerika after busting something like continents or companys... ;-D
    08-10-13 04:59 PM
  3. Dapper37's Avatar
    Put it this way! BlackBerry has the ability to manufacture top end devices for the customers that demand it! At a high margin. And live off the SR at the same time. That spells exclusivity! Over time they grow back to a consumer brand
    Clearly they require a few more of the pieces to be in place just yet. But their not far off.

    Posted via CB10
    theRock1975 likes this.
    08-10-13 10:39 PM
  4. birdman_38's Avatar
    BlackBerry has the ability to manufacture top end devices for the customers that demand it! At a high margin. And live off the SR at the same time. That spells exclusivity!
    Are you referring to the Porsche Design partnership?
    08-11-13 11:04 AM
  5. theRock1975's Avatar
    So many hardware manufacturers are now losing money every quarter. The good news for BlackBerry is that many of the competitors are pure hardware plays and cannot offset hardware losses with software gains (ex HTC, LG, Sony, huawei...)

    The pure hardware plays and phone makers that receive subsidies(nokia) will likely have to exit the hardware market before blackberry.

    Posted via CB10
    08-11-13 12:29 PM
  6. birdman_38's Avatar
    So many hardware manufacturers are now losing money every quarter. The good news for BlackBerry is that many of the competitors are pure hardware plays and cannot offset hardware losses with software gains (ex HTC, LG, Sony, huawei...)

    The pure hardware plays and phone makers that receive subsidies(nokia) will likely have to exit the hardware market before blackberry.
    Nearly all of those companies are also diversified with many other divisions and sources of revenue.
    08-11-13 03:04 PM
  7. birdman_38's Avatar
    Looks like BlackBerry now has much more on their plate than deciding on a hardware exit next year! :O
    08-13-13 03:12 PM

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