1. Buzz_Dengue's Avatar
    James L. Balsillie
    9-15-2011 on BBM Music
    Research In Motion's CEO Discusses Q2 2012 Results - Earnings Call Transcript - Seeking Alpha

    "The BlackBerry ecosystem continued to evolve in Q2. Following the successful launch of BBM 6, with the ability for BBM connected applications, we announced BlackBerry Music, which is built using the BBM connected APIs. BBM Music is a social music sharing platform, which enable social and viral music discovery by allowing users to build an evolving community-based music library from leading music companies, Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI, to share amongst their BBM Music friends.

    At launch, there will be more than 10 million songs available in the music catalog, and the more friends you have on your contact list, the more music you can have access to. BBM Music has generated significant buzz among the community of beta users ahead of its fall launch plans."

    ... why is the entire second paragraph verbed in the future tense???

    Whoever writes his material should really proof read it (and drop "ecosystem" from corp-speak).
    09-16-11 09:09 AM
  2. Sid-V's Avatar
    It's all future tense bacause BBM Music is only a beta release right now - it hasn't officially been released to the great unwashed masses yet.
    Jake2826 likes this.
    09-16-11 10:11 AM
  3. decypher44's Avatar
    It's also "future-tense" because the current financial status of RIM is bad. They had to give investors a positive outlook.
    09-16-11 11:08 AM