I was wondering the same, but I believe from another thread it was mentioned that Amazon (with direction from Netflix?) somehow rigged things so Netflix doesn't appear for BlackBerry devices. I may be wrong on this so don't take my word for it.
I have been looking into installing Snap and getting Netflix from there.
This stupid Netflix company should make a version of their app for BB10. So many BlackBerry customers support their business by buying the service and giving them $8 per month.
True I had Netflix and I cancelled because I told then on the phone u don't support my device and she's like what device do u have and I said a blackberry z30 and she's like I apologize we don't support but we try to be on all platforms I got mad they need to build a app for BlackBerry