Hi, My Balckberry z10 won't turn on

My blackberry z10 is not turning on, and if i try turning it on the only thing that turns on is the notification light(RED) and nothing else. and i tried reloading the software from the link, but the phone does not get connected to the link. what could be the problem can someone HELP me plz?

Sounds like maybe it is soft bricked. You need to download an OS, connect your phone to your PC and try to get connected so you can load a new OS