1. Pravin1's Avatar
    Hey guys, I have decided to research on Blackberry for my university's Strategic Management subject. I would like your inputs on Blackberry's overall Strengths, Weaknesses, Opportunities(Future) and Threats.

    What I currently have are:

    Strengths: Trusted and Proven Enterprise Security, Secure and Reliable Smartphones that focus on communication

    Weaknesses: Lack of native consumer apps, poor marketing strategies

    Opportunities: ability to become world leader in enterprise mobile device management through BES12, a lot of potential for QNX in other markets such as in-car entertainment

    I'd appreciate your inputs!

    PassportSQW100-1/10.3.0.1418

    Posted via CB10
    10-22-14 08:12 AM
  2. early2bed's Avatar
    Threats - main competitors in the smartphone platform market are among the largest, most well-funded companies: Apple, Google and Microsoft.
    10-22-14 08:17 AM
  3. Pravin1's Avatar
    Thanks!

    Posted via CB10
    10-22-14 12:30 PM

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