the story of BlackBerry's fall: discontinued products
The most valuable asset a company has is its customers' familiarity with its product line.
Looking at BlackBerry, we see continuous mistakes of failure to support products. I think this has led to its fall:
OS10 announced before OS7 released
OS10 does not have data compression, BIS, customization, or a track pad.
Solution : OS 10 should not have been "announced" and OS7 should not have been discontinued. They should have existed simultaneously, as they appeal to different types of users.
PlayBook completely departs from the BlackBerry DNA. Released without email or BBM.
PlayBook price dropped
No future tablets according to T Heins
BB10 not released for PlayBook as promised.
Solution: should have waited to announce and release PlayBook until more compatible. Should not discontinue the tablet, as you now have 3M tablet owners who will switch to apple or android.
No theme builder for OS7.
Solution: should have devoted the resources to perfect and release it.
No apparent plans for future slider phone.
New OS7 phone does not have competitive specs. Should have given it more Ram.
BlackBerry essentially took a profitable business that was tailing off and abandoned it in favor of a new business that could become more profitable in the future. But they took too many resources away from their existing customers, essentially putting all eggs in one basket.
It takes about 2-3 years for an OS to really gain traction and take off. It was the case for IOS, Android, MSFT. BB10 has only been out for 7 months. That's why they should have developed it without the huge announcements and continued to push OS7 until it was mature- like samsung is doing with tizen. I don't know why BBRY thought it would be different.
Posted via CB10