This is the only way to build Blackberry again
As it's for armchair CEOs....
First, I'd look at what made BB popular and gained it a reputation and what consumers associate the brand with now.
To be honest, the only way to differentiate the brand from the mass of other identical phones, is not to try and compete in that mass market. BB would be just another android without or without a PKB.
The target for me is the premium segment; the Rolex of the phone market. If BB now has some money to invest and wants to go for broke, this is what I'd do:
1) create an Android phone with BB functionality with a contract company like TCL or a more reputable company! (BB own hardware is a dead end I understand). that oozes QUALITY and is QUALITY and really is PREMIUM. I'm talking S8 specs. The KEYone and Priv are going in the right direction but lack the specs and quality and reliability and ...
2) Arm it with a PKB slider that is really slick and thus would appeal to both PKB and touch KB people. Again TOP QUALITY PKB and slick action. A Priv style phone but with the above premium quality.
3) Make it the top security phone in the world without compromises or competition. Full BB security specs . And in that package include BB AND all the Android compatible apps, and make sure they all work great.
4) Aim it exclusively at the Premium end of the market at a Premium price and above all make it irresistible for companies. Almost a no-brainer phone where not buying it would reveal negligence!!
5) Spend a lot on marketing it with this new image. Make it unmistakably Blackberry. Design is everything. Make it black and beautiful to see and gorgeous to caress and touch. Is your mouth watering already?;)
Forget the mass market Dtechs and the nearly good Priv and Keyone. Time to move on.
6) Get VIP prescriptors and influencers to use it and show that it's cool to own a Blackberry in the way it is to have an Apple product.
Honestly, this is the best shot, maybe it's too late? but it would win back a lot of BB fans and win over a lot of Sammy and Apple people too, like me.
Mr Chen, think seriously about this.
What do you Cracks think?