No this isn't another long *** rant over the failures of the company we love and support. So I'm going to keep real simple. Mass communication 101.
Advertisement sells.
How many advertisements on TV are shown everyday A LOT.
How many are blackberry?
Basically none.
Attachment 271744 source
Why? Because Blackberry only spends $39 million in the U.S. compared to $401 and $333 million from Samsung and apple respectively.
Now BB user base is usually older more security enterprise oriented. (Yes, we are old and fewer)
Compared to Iphone and Androids user base. (hipsters, college and high school students. The US is a very young nation based on age census.)
But if we were to get more ads like this Indonesian one from Indosat. We MAY stand a chance to recapture that younger clientele.
https://www.youtube.com/watch?v=NPqoddy8mfw
Now disregard the cheesiness of South Asian ads. (Seriously indian ones are worse. All that dancing yo.) Also them girls all that yellow fever. :)
This add was directed specifically to the youth of the nation. Of course something like above wont work in the US so we may end up seeing one more like these below.
https://www.youtube.com/watch?v=PdDxpCjRijA https://www.youtube.com/watch?v=5OIWfmjnJPs
Why? Because whether you like to admit it or not these type of ads have brought t-mobile back from the brink of corporate take over and ultimately failure. They also propelled t-mobile into an all out war with other US cellphone providers. (Pay costumer for breakup campaign, John Legere shenanigans and JUMP.)
Just look at this ******.
https://www.youtube.com/watch?v=LR_I893T_Kk
So will blackberry be able to pull something like this in the future?
Can blackberry make a comeback?
Did i ******* put this thread on the wrong forum section?
OR will blackberry end up like dell.
https://www.youtube.com/watch?v=F3E80W771MI
You fail only to succeed in the end. Or you fail and become a miniscule entity trying to make a statement, one that will escape the eyes of everyone because all they see is the one on top, not the one in the bottom. You will only see the one with the deeper pockets and the biggest sign.
This is a small excerpt of my Mass comm final essay, I hope you enjoyed it peace out.