[mjdimer]

Use the right promotional tool to reach your target market - Marketing - Use the right promotional tool to reach your target market

BlackBerry’s marketing mistakes: A valuable business lesson - Marketing - BlackBerry

The BlackBerry Messenger fiasco: How not to handle a major product launch - Growth Strategy - The BlackBerry Messenger fiasco: How not to handle a major product launch

They're quite well written.

[kbz1960]

I don't even want to read them. I pretty much can imagine what they say.

[itzJustMeh]

They're not as bad as you think they are, at least the first two.

In many ways, the BlackBerry was ahead of its time. While Nokia users crammed as much as possible into a 25 cent SMS text message, BlackBerry users sent emails on the go, installed basic apps and looked up websites using the standard work phone of the era.

By the time Steve Jobs released his Neonode/LG Prada knockoff (sorry, the Apple iPhone) and Google launched Andy Rubin’s Hiptop follow-up (you know, the Android), the platform looked utterly out of date.