1. kbz1960's Avatar
    It isn't just marketing. The name BlackBerry is poison in the smartphone world now. They simply aren't viewed as a quality brand in many markets. They have messed up too many times with the name BlackBerry on the phones. It would require a massive amount of marketing to change that perception, or ditching the name BlackBerry and then marketing whatever the new name hard.

    Posted via CB10
    Yet the brilliant people at RIM made a conscious effort to rename the company. Do they even read or look around the world beyond their office? One has to wonder.
    Last edited by kbz1960; 09-06-13 at 10:58 AM. Reason: Friggen auto
    09-06-13 10:58 AM
  2. New_Z10's Avatar
    Your thread title is a self answering question. BlackBerry is so bad at marketing that they can't even sell themselves
    Lol. Hidden in plain sight!

    Posted via CB10
    09-06-13 11:06 AM
  3. New_Z10's Avatar
    As I've said before, this is not 2008, when smartphones are stand-alone products that can be judged by themselves. Today, a smartphone is a gateway to an ECOSYSTEM, and without an ecosystem, no smartphone can be successful as more than a "hobby." BB is way, WAY too big of a company to play at the hobby level, considering that smartphones are their primary product, and that they are not significantly diversified.

    So, having said that, anyone who looks can see that BB lacks an ecosystem. It really only has phones to offer, and nothing more.

    Where are the tablets, the wearables, the other BB10 devices? Where are the BB accessories?

    Where are the BB cloud services? Email? Integrated cloud storage? Office suite? Cross-platform messenger?

    Where is the media? Books? Magazines? Newspapers? Music? TV shows? Movies? BBWorld's offerings are meager at best.

    Where is the app ecosystem? And you can't count Android apps, because realistically, consumers are never going to sideload. How many people would be HAPPY living with just what is located in BBWorld?

    If you were to give a grade to BB's ecosystem, I don't see how you could fail to give it an F. It's a failure across the board.

    Yes, the phone hardware is mid-grade at best, but that's easily fixed. BB10, while having a steep learning curve that turns many buyers off, is a decent OS on mid-grade or better hardware (not being able to run on low-end hardware is a big problem, though). But at the end of the day, the biggest problems aren't the phone hardware or the OS, it's the ECOSYSTEM, and IMO, those problems are far, FAR bigger than BB or any likely buyer are prepared to solve.
    To add to your point- I could not even buy a music gateway or a premium headset at any retailer even during its initial release. The phone made me use other competitors ecosystem!!! ( the iPhone headsets were recommended)

    Posted via CB10
    09-06-13 11:08 AM
  4. Dunt Dunt Dunt's Avatar
    Yet the brilliant people at RIM made a conscious effort to rename the company. Do they even read or look around the world beyond their office? One has to wonder.
    In the world that they live in, BlackBerry still is the foundations of the portable communications device.

    But it does seem like the people making the decisions at BB are a little ignorant of the market that they are trying to sell devices too. It is almost as if there is a time displacement bubble around Waterloo and they are running about 12 months (or more) behind the rest of the world.

    As to the OP question, yes more marketing would have helped sell a few more devices.... that would have been returned because they rebooted ever few days, or because the battery didn't last but 4-6 hours, or because Instagram and ______ apps aren't available.

    I HOPE that along with exploring "alternatives" that they are working hard to get 10.2 finished, and that they have PAID a few key developers to get their apps on board. And that maybe with the Z30 they will try and relaunch the new BB Platform...

    But in truth, based on watching this company stumble along for the last five years.... Z30 will launch with a premium price, 10.2 is going to be a buggy as the leaks and not available to existing Z10, Q10 and Q5 US customers until late this year, and there will not be any new Big Named CURRENT Apps announced, just a few promises of coming soon
    09-06-13 11:19 AM
  5. andy957's Avatar
    Interesting observation last night while I was at a screening at the Toronto International Film Festival (TIFF). BlackBerry is one of the sponsors, they are managing the voting for Viewer's Choice Award. Before the screening, there were coming attractions, an ad for Bell, but nothing for BB. It would have been a prime moment to capture people's attention, as there were hundreds in attendance (including a group of celebrities who were starring in the film being shown) and the screen was ginormulous. It was a missed opportunity, at least at that showing.

    On a side note, the two women sitting next to me, mother and daughter, had a Z10 and Q10.
    09-06-13 11:26 AM
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