I think a monkey could have done better....
- Easy to say in hindsight. There isn't a pile of high level executives in the world looking for jobs who could have done better. One of the toughest consumer markets in the world, if not the toughest.
Get yourself into school, get yourself a couple degrees then apply for the jobs yourself
Posted via CB1009-20-13 07:04 PMLike 0 - Along with everyone else who thinks that they can turn a company around in a year with hardly any market share or relevance.09-20-13 07:08 PMLike 0
- So you are not satisfied with the performance ... were you guaranteed profits at X date when you bought some BBRY? ... Who knows, perhaps it was just an impossible fight from where they were to launch BB 10 and gain back massive market share instantly. They are shrinking down the company, refocusing and we'll see what happens from there. I know one thing, I really like my Q10, they did not fail at making a nice platform and good hardware IMO.
Oh and one more thing, you haven't lost anything until you sell your shares.09-20-13 07:10 PMLike 0 - I would put is a little differently. Usually a major restructuring comes AFTER the C-suite is replaced. This time it looks like outside forces may have driven this. I would not be surprised to see departures in the C-suite shortly.
This whole thing is sad. The OS10 devices are good - particularly with the OS10.2 leak software running them. The real problem at Blackberry is that in the C-suite and Board they appear to not have a clue about the US market and how to sell into it. They also have apparent cultural problems with the device software development that causes them to be slow and then release half backed stuff which they don't fix for a long time. They don't seem to sense urgency. Maybe they will now.
An aggressive competent marketing and sales program focused on Consumers as well as their Prosumers and Enterprise could save them. But IMO focusing only on enterprise is not going to work because, Consumers NOT CIOs are now making most of the decisions about smart phones. To sell to enterprise you must also sell to consumers.
When I talk to people on the street about these OS10 devices, I get a positive response after I show it to them and explain some key features. I have received positive response from an iPhone salesman, a Sony salesman and numerous people working in the US government. These things generate the most positive response:
- I explain that the OS is far more advanced that what is on other smartphones and that is is the one used by Mercedes and BMW in their cars, used in our drone aircraft, in bank ATMs etc. People light up at that. I get a wow response. They now want to know more.
- I show how well the text editing can be done and those with iPhones know immediately that the BB is much better in that regard.
- I often see what I call a Blackberry sandwich (Blackberry 9900 laying on top of an iPhone). These are people who have one phone for work and one for personal. When I explain the balance they light up. They like that.
- When I hear, they don't have any applications, I open up the Blackberry World and let them see.
- I open up the compass application or one of the games and show them the graphics and response to position and motion. Also I show the levels in the Gadget Box.
I don't understand why their marketing program does not go this way. The "keep moving" campaign makes no sense at all. I see some ads in the DC subway cars and in CIO magazines focused on IT management but nothing that would interest the common consumer - or younger person.Last edited by jgrobertson; 09-20-13 at 07:31 PM.
ViaCassian likes this.09-20-13 07:21 PMLike 1 - I agree, they should cut them loose. That would free up *At least 55.6 million. Broken promises and missed dates. I really thought TH would be the one to turn the page for BB. In reality it wasn't just TH, it was the whole team... Alex and Frank as well, The big name apps didn't materialize and marketing ... what marketing... I really hope that there is some kind of safety clause in there that lets BB back out of that big payday for the lack of performance. In many positions that is enough to tie cans to their @sses.richardat likes this.09-20-13 08:58 PMLike 1
- Saw the title, gave me a good laugh. I think. The company should consist of the Crackberry team, sometimes I see better ideas coming from the posts here than from BlackBerry themselves.
Posted via CB1009-20-13 09:00 PMLike 0 - A winning business model would have been not to have created the Zs, since they just can't compete. What should be created is a $1000 keyboard-only handset with an 8MP back and 1.2 MP front camera, only NATIVE software only coded in-house by BB or contracted to the service source.
The handset would have the longest battery life of any mobile device, and have the most powerful cellular radio, have world-wide system coverage, be milled from lightweight magnesium, be water resistant, Gorilla-glassed, Government, Military and industry accepted, with full-time location services. It won't have insecure NFC, WiFi or Bluetooth. It will have a proprietary system to communicate with a docking station and other BlackBerry-sourced accessories.
Also, for the $1000 non-subsidized price, BlackBerry will underwrite 10GB of data per month to make up for the lack of WiFi.
This must be a security powerhouse since The Man from U.N.C.L.E uses a BlackBerry. Everyone else plays with the other ones.09-20-13 11:11 PMLike 0 - BB10 was a mistake in hindsight.
It wasted too much money and especially time, when the company needed a modern smartphone out immediately.
They should have just forked Android instead, like Amazon did. That way we'd have a competitive Z10-like phone out in 2011.
BB10 doesn't offer enough of an advantage compared to iOS and Android, and neither consumers nor enterprises have been convinced to jump aboard.09-21-13 12:03 AMLike 0 - I agree, they should cut them loose. That would free up *At least 55.6 million. Broken promises and missed dates. I really thought TH would be the one to turn the page for BB. In reality it wasn't just TH, it was the whole team... Alex and Frank as well, The big name apps didn't materialize and marketing ... what marketing... I really hope that there is some kind of safety clause in there that lets BB back out of that big payday for the lack of performance. In many positions that is enough to tie cans to their @sses.
The main complaint people seem to have is marketing. That includes advertising and pricing. The Super Bowl commercial was nonsensical. The Q10 commercials have been uninspiring, just showing messaging, photos and sharing... things other devices easily do too. The Z10, Q10, and Q5 are over-priced, according to many. These things, I would imagine, are under the purview of Frank. He needs to step it up or go.09-21-13 05:20 AMLike 0 - I think Thor has done a great job. He has a very difficult job: to introduce a new device and do a restructuring organization. Both is cost a lot. Although the company report a loss but at cash base it still at the break even point.
Look at the good point that BBRY has done a great job at BES 10.
Let pray for the next Q it will be better
Posted via CB1009-21-13 06:36 AMLike 0 - BB10 was a mistake in hindsight.
It wasted too much money and especially time, when the company needed a modern smartphone out immediately.
They should have just forked Android instead, like Amazon did. That way we'd have a competitive Z10-like phone out in 2011.
BB10 doesn't offer enough of an advantage compared to iOS and Android, and neither consumers nor enterprises have been convinced to jump aboard.09-21-13 06:38 AMLike 0 - Great post Robertson, if I was CEO of the BlackBerry, you would be my right hand in sales department. Nothing replace blue collar attitude. I agree with what you have written. This is a awesome OS and I would not change my Z10 for any other phone. As per a post that implies degrees are important. We don't need book worms. What BlackBerry needs is a CEO that thinks outside the box. Degrees are yesterday's learning material. If you don't know what that means, then keep getting your degrees. To quote something from Pink Floyd, hey teacher leave them kids alone, all we are is just another brick in the wall. To fallow the trend, is not a way to succeed, must innovate, must not except no for an answer. BlackBerry needs to be aggressive in everything they pursue. If BlackBerry can create an awesome OS for a cell phone, why not for PC and laptops. Well hear it goes, the PC market is shrinking and there is no demand, just look around.
Thinkers that think like that have degrees on their walls. Many more reason for getting into that market space. I will only share one reason and I will only use one word to describe it. CONTROL
Posted via CB1009-21-13 07:17 AMLike 0 - Personally I think they should have bought Palm and fielded WebOS to consumers on good hardware as an interim solution, still acquired QNX and work on BB10 as the long play ( they are still working to get it right) and then they could have out in a WebOS emulator into BB10, or ported it over to run on the QNX micro kernel and released it when it was ready to unify the platform. Basically they waited till BBOS was in the grave, except for cheap phones and plans in developing markets, and then decided to take on a three year plan to birth a completely new OS all while their brand image suffered from poor and over priced BBOS offerings and the PlayBook fiasco. Basically they were arrogant and thought they could pull off technological miracle and reality has slapped them in the face. To be fair to them though BB10 is a fantastic OS and the fact they have it to where it is in the amount of time it took is amazing, but that doesn't do anything about the vacuum that they created in the time from BBOS6 till now.
Posted via CB1009-21-13 08:34 AMLike 0 - Well said inichols, sorry if I got the spelling wrong. Now they must stick to the plan. Sad to say they must cut more jobs and I really don't want that. Enough ???holes already damaging our economy. BlackBerry must not be sold to anyone but a Canadian. It's our own company and we must do what ever it takes to keep it that way. I only see one road, private. Pension funds get behind BlackBerry and support them through this transition. My shares are not for sale. BlackBerry goes private, I will fallow.
Posted via CB1009-21-13 09:11 AMLike 0
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