I hate Chen. Let me count the ways
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Google has more l resources in which to secure their os if they wanted to - why not?
Posted via CB1003-18-16 01:18 PMLike 0 -
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The Z10 and Q10 were supposed to be released in mid-2012, and the SoC chosen, while not the top offering, was still at least in the same family as the top SoC of the day. Of course, in reality, the phones weren't released until Winter/Spring of 2013, making them at least 6 months out of date, and decidedly mid-grade by then, as a dual-core SoC from the step-down model of the flagship clearly was.
But (and this is something BB knew was going to be an issue from the beginning, and was counting on big sales volumes to minimize) the cost of writing QNX drivers for hardware was very expensive, which is why BB really only had 2 hardware offerings: the S4 Plus in the Z10/Q10/Q5/Z30/Classic/Leap (yes, the Z30 was a different model in that family, and likely cost some additional money for driver development) and the 801 in the Passport.
BB simply didn't have the money to pay QualComm and others to write drivers for all of the hardware (SoC, sensors, cameras, etc.) for a bunch of different platforms - they simply weren't able to sell enough phones to cover those costs on top of everything else, so they had to reuse the same hardware in multiple models to maximize their return on the cost of those drivers.
The other issue is that because BB's hardware volumes were so low, they were WAY down on the list in priority for the hardware vendors to sell to. If you are Qualcomm, Samsung is first in line and gets as much of your stuff as they ask for. Then LG, Motorola, HTC, in order of volume. By the time Qualcomm gets down the list to BB, the top processors aren't even available - all production output is going to the big boys who can order 20M at a time or more. BB has to choose from mid-grade or the lower-end of the high-end family, which is why the Passport had an 801 right about the time the other manufacturers were moving their flagships to 808s and 810s - prior to that, there weren't enough 801s for BB to get any, or at least, not at a price BB could afford to pay for them.
So, it wasn't just BB arrogance that kept them from offering the latest SoCs and specs - much of it came from their low priority ranking with hardware suppliers and the costs of having drivers written for their unique-in-the-industry OS.
Had BB10 sold 40-50M phones per year, those problems would have worked themselves out, and clearly Mike & Jim had convinced themselves that that would happen - and remember that Heins was the guy in charge of production under Mike & Jim, so clearly he was part of the same regime and followed much the same playbook (no pun intended) after Mike & Jim were ousted and he took over.
But these problems weren't sustainable with 20M or fewer phones sold per year, and BB10 never even reached that level. BB is currently selling around 3M devices a year, between BBOS, BB10, and the Priv, just for reference.JeepBB and Killjoyhere like this.03-18-16 04:09 PMLike 2 - Let me help improve your expertise by giving you some information you lack.
The Z10 and Q10 were supposed to be released in mid-2012, and the SoC chosen, while not the top offering, was still at least in the same family as the top SoC of the day. Of course, in reality, the phones weren't released until Winter/Spring of 2013, making them at least 6 months out of date, and decidedly mid-grade by then, as a dual-core SoC from the step-down model of the flagship clearly was.
But (and this is something BB knew was going to be an issue from the beginning, and was counting on big sales volumes to minimize) the cost of writing QNX drivers for hardware was very expensive, which is why BB really only had 2 hardware offerings: the S4 Plus in the Z10/Q10/Q5/Z30/Classic/Leap (yes, the Z30 was a different model in that family, and likely cost some additional money for driver development) and the 801 in the Passport.
BB simply didn't have the money to pay QualComm and others to write drivers for all of the hardware (SoC, sensors, cameras, etc.) for a bunch of different platforms - they simply weren't able to sell enough phones to cover those costs on top of everything else, so they had to reuse the same hardware in multiple models to maximize their return on the cost of those drivers.
The other issue is that because BB's hardware volumes were so low, they were WAY down on the list in priority for the hardware vendors to sell to. If you are Qualcomm, Samsung is first in line and gets as much of your stuff as they ask for. Then LG, Motorola, HTC, in order of volume. By the time Qualcomm gets down the list to BB, the top processors aren't even available - all production output is going to the big boys who can order 20M at a time or more. BB has to choose from mid-grade or the lower-end of the high-end family, which is why the Passport had an 801 right about the time the other manufacturers were moving their flagships to 808s and 810s - prior to that, there weren't enough 801s for BB to get any, or at least, not at a price BB could afford to pay for them.
So, it wasn't just BB arrogance that kept them from offering the latest SoCs and specs - much of it came from their low priority ranking with hardware suppliers and the costs of having drivers written for their unique-in-the-industry OS.
Had BB10 sold 40-50M phones per year, those problems would have worked themselves out, and clearly Mike & Jim had convinced themselves that that would happen - and remember that Heins was the guy in charge of production under Mike & Jim, so clearly he was part of the same regime and followed much the same playbook (no pun intended) after Mike & Jim were ousted and he took over.
But these problems weren't sustainable with 20M or fewer phones sold per year, and BB10 never even reached that level. BB is currently selling around 3M devices a year, between BBOS, BB10, and the Priv, just for reference.
Posted via CB1003-18-16 05:18 PMLike 0 -
Had BB10 sold 40-50M phones per year, those problems would have worked themselves out, and clearly Mike & Jim had convinced themselves that that would happen - and remember that Heins was the guy in charge of production under Mike & Jim, so clearly he was part of the same regime and followed much the same playbook (no pun intended) after Mike & Jim were ousted and he took over.
But these problems weren't sustainable with 20M or fewer phones sold per year, and BB10 never even reached that level. BB is currently selling around 3M devices a year, between BBOS, BB10, and the Priv, just for reference.
Okay. I have a question for you, if you can answer it. Is the hardware division sustainable at the current level of 3m devices per year on the Android operating system? How about in the event of a sales drop to 1m devices per year? The monthly work that BlackBerry's android developers must do seems to be labour intensive, and would actually mean more development resources than BlackBerry 10 had over the past year. Are they looking to clear 40 million with this new Priv device or are they taking things more conservatively this time around? What is their minimum number before they would pull the plug?
Respectfully
Kjh
Posted via CB1003-18-16 05:39 PMLike 0 - Okay. I have a question for you, if you can answer it. Is the hardware division sustainable at the current level of 3m devices per year on the Android operating system? How about in the event of a sales drop to 1m devices per year? The monthly work that BlackBerry's android developers must do seems to be labour intensive, and would actually mean more development resources than BlackBerry 10 had over the past year. Are they looking to clear 40 million with this new Priv device or are they taking things more conservatively this time around? What is their minimum number before they would pull the plug?
Respectfully
Kjh
Posted via CB10
Posted via CB1003-18-16 07:53 PMLike 0 - Here is Crackberry article where Chen stated they only needed to sell 10 million units per year on BlackBerry 10 in order to be profitable :
http://m.crackberry.com/says-blackbe...fitable-phones
Here is article stating if they do not sell more than 5 million units they will exit hardware - their hope is on the Priv
http://www.theverge.com/2015/10/8/94...million-phones
Posted via CB1003-18-16 08:44 PMLike 0 - Here is Crackberry article where Chen stated they only needed to sell 10 million units per year on BlackBerry 10 in order to be profitable :
http://m.crackberry.com/says-blackbe...fitable-phones
Here is article stating if they do not sell more than 5 million units they will exit hardware - their hope is on the Priv
http://www.theverge.com/2015/10/8/94...million-phones
Posted via CB10
Posted via CB1003-18-16 09:27 PMLike 0 -
The monthly work that BlackBerry's android developers must do seems to be labour intensive, and would actually mean more development resources than BlackBerry 10 had over the past year.
Are they looking to clear 40 million with this new Priv device or are they taking things more conservatively this time around? What is their minimum number before they would pull the plug?JeepBB likes this.03-18-16 11:00 PMLike 1 - A little strategic marketing for the Z30, Passport and Classic could have gone a long way for sales. Better carrier relations. Etc., And a all touch BB10 to replace the Z10 and Z30, IMO would have sold very well. Would have catered to Z10 and Z30 strongly and for those that don't want Android and iOS.
It's never too late, but they need to step it up so they won't lose the moment.
Rocking a Z30Killjoyhere likes this.03-19-16 01:04 AMLike 1 - Let me help improve your expertise by giving you some information you lack.
The Z10 and Q10 were supposed to be released in mid-2012, and the SoC chosen, while not the top offering, was still at least in the same family as the top SoC of the day. Of course, in reality, the phones weren't released until Winter/Spring of 2013, making them at least 6 months out of date, and decidedly mid-grade by then, as a dual-core SoC from the step-down model of the flagship clearly was.
But (and this is something BB knew was going to be an issue from the beginning, and was counting on big sales volumes to minimize) the cost of writing QNX drivers for hardware was very expensive, which is why BB really only had 2 hardware offerings: the S4 Plus in the Z10/Q10/Q5/Z30/Classic/Leap (yes, the Z30 was a different model in that family, and likely cost some additional money for driver development) and the 801 in the Passport.
BB simply didn't have the money to pay QualComm and others to write drivers for all of the hardware (SoC, sensors, cameras, etc.) for a bunch of different platforms - they simply weren't able to sell enough phones to cover those costs on top of everything else, so they had to reuse the same hardware in multiple models to maximize their return on the cost of those drivers.
The other issue is that because BB's hardware volumes were so low, they were WAY down on the list in priority for the hardware vendors to sell to. If you are Qualcomm, Samsung is first in line and gets as much of your stuff as they ask for. Then LG, Motorola, HTC, in order of volume. By the time Qualcomm gets down the list to BB, the top processors aren't even available - all production output is going to the big boys who can order 20M at a time or more. BB has to choose from mid-grade or the lower-end of the high-end family, which is why the Passport had an 801 right about the time the other manufacturers were moving their flagships to 808s and 810s - prior to that, there weren't enough 801s for BB to get any, or at least, not at a price BB could afford to pay for them.
So, it wasn't just BB arrogance that kept them from offering the latest SoCs and specs - much of it came from their low priority ranking with hardware suppliers and the costs of having drivers written for their unique-in-the-industry OS.
Had BB10 sold 40-50M phones per year, those problems would have worked themselves out, and clearly Mike & Jim had convinced themselves that that would happen - and remember that Heins was the guy in charge of production under Mike & Jim, so clearly he was part of the same regime and followed much the same playbook (no pun intended) after Mike & Jim were ousted and he took over.
But these problems weren't sustainable with 20M or fewer phones sold per year, and BB10 never even reached that level. BB is currently selling around 3M devices a year, between BBOS, BB10, and the Priv, just for reference.
Posted via CB1003-19-16 09:46 PMLike 0 - A little strategic marketing for the Z30, Passport and Classic could have gone a long way for sales. Better carrier relations. Etc., And a all touch BB10 to replace the Z10 and Z30, IMO would have sold very well. Would have catered to Z10 and Z30 strongly and for those that don't want Android and iOS.
It's never too late, but they need to step it up so they won't lose the moment.
Rocking a Z30
Posted via BlackBerry PRIV03-23-16 08:23 AMLike 0 - They had their own OS and ecosystem. The problem with Blackberry is they decided to copy everyone else. They had a path and a position in the industry and if they had stayed in their own lane they could have continued to capitalize on it. They stopped on the highway and when everyone else passed them they tried to merge in. Let iOS and Google have their apps. Blackberry had its own productivity software that worked well. they halfassed everything and tried to join the app bandwagon rather than developing anything for themselves. Tons of money was poured down the drain trying to copycat and they are still doing it today.
Chen isn't to blame for the downfall but he is the one putting the nail in the coffin rather than attempting CPR. BB10 could have been an evolution of BBOS but instead it was misused as an attempt to create an app platform like android.
Posted via CB1003-28-16 05:54 AMLike 0
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