11-02-16 10:37 PM
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  1. BB10Clifton's Avatar
    Before I get called hater or an unbeliever let me first say that I have used a BlackBerry my whole life. It all started with the BlackBerry 7510 and let me tell you, it was a dream come true! Having my work calender and emails on my mobile smartphone was the best innovation at its time.

    I eventually went to the 7520 color screen with Bluetooth, GPS, and MMS text messaging, then 8300 Curve, 9000 Bold, 9550 Storm2, 9810 Torch2, 9900 Bold, Z10, Z30, Passport, and trying the Priv as a personal phone. I have been known to be one of the biggest BlackBerry fanboys and today some of my friends make fun of me. I just love using their device for work and personal use, their productivity and keyboards is something I can't let go.

    So what is my problem?

    Simple, BlackBerry management making stupid business decisions! The Co-founders Mark and Jim got BlackBerry behind. Thornton just didn't have a clue what's going on and John... wow, where do I start?

    John on paper is the right man, he turned Sybase around and sold the company for big bucks. Sounds good right? Maybe for Sybase, but BlackBerry is different. BlackBerry was the leader and innovator of all smartphones, then BlackBerry started losing it's name and customer base. Chen being hired to change that? At first I must say I was excited and I believed he had the chance to bring them back! He started with inventory loss, great! Expanding the hardware by something unique and business-root like the Passport, great! A smartphone that's affordable like the Leap, great! A retro smartphone like the the Classic, ok what else?

    BB10 update 10.3 with updated android runtime with Amazon app store, wow great idea! BlackBerry Blend to have the BlackBerry on the desktop, fantastic!! This guy is on the ball!!

    Now the problem, not 1% of the worlds population knows any of this! Not one advertising, not one commercial, nothing! BlackBerry believes to make a comeback without simple business 101, marketing? How in the world are you going to have the best engineers, innovations, and smartphones without any advertising? Someone said to me "BlackBerry has no money, they're not making money". Easy excuse, but not true. BlackBerry has over 144,000 patents and software assets such as QNX, BES12, and BBM. Not mention they have an estimate $6-9 million cash on hand. They bought out rival Good Technology for $400+ million in 2015. BlackBerry actually has a good chance for a successful turn around!

    So why doesn't BlackBerry advertise? Especially the struggling hardware, most people today think BlackBerry doesn't make phones. BB10 is a great OS with a lot of potential, the BlackBerry Hub alone makes every business user happy. It never had a fair chance because most people doesn't know of its existence.

    Statistically, Good Technology was never a threat to BlackBerry in the Enterprise market, why did BlackBerry buy them out instead of spending $400+ million on good advertising? Would have this helped their hardware? Even if you look at the Priv running Android, there's no advertising and the average person doesn't even know it even exists. Everyday when I go out to eat or just typing on my phone, someone will say " what phone is that? What? A BlackBerry?!". Wake up Chen!

    Thanks for reading.
    Hon C00407D76

    Posted via CB10
    Last edited by BergerKing; 03-20-16 at 04:41 PM. Reason: Edited for readability.
    03-19-16 11:20 AM
  2. Bla1ze's Avatar
    He's not killing it. He's rebuilding it. It's just that most people don't like his vision for BlackBerry. It's the total opposite of what 'BlackBerry users' want. BlackBerry users want hardware, new phones, new things to play with etc. Chen is turning BlackBerry into a software and services company with a very, very, very small focus on hardware and he doesn't care if Joe Blow on the street recognizes you're using a BlackBerry. Hardware is a means to and end now.
    03-19-16 11:26 AM
  3. BB10Clifton's Avatar
    I agree with you but BlackBerry doesn't make that much money on software, it's the hardware and services that makes money and the word of mouth. BlackBerry needs to go back to its roots, which is hardware. Not software supporting iOS and Android. Yes Chen is killing BlackBerry.

    Posted via CB10
    03-19-16 11:30 AM
  4. Bla1ze's Avatar
    BlackBerry needs to go back to its roots, which is hardware. Not software supporting iOS and Android. Yes Chen is killing BlackBerry.

    Posted via CB10
    How many BlackBerry devices are out there running compared to iOS and Android? lol. The bigger piece of the pie is not BlackBerry. Chen said it himself mooooooonths ago, he wants to make money off of their efforts. Let them be the up front face and put in all the hard work, he'll catch em on the back end where they're not even looking. That being said, I'm not telling you to feel good about. In fact, I totally understand your view on it and don't blame you for feeling how you feel, but at the end of the day, he's the CEO and that's the direction he's taking. Apparently, there's no one else on the inside to say 'no this isn't right' so it is what it is.
    03-19-16 11:33 AM
  5. BB10Clifton's Avatar
    I respect your opinion and hope you're right. I use to have faith like you but I'm losing it. I think he is making poor decisions, I would have done it differently. He obviously wants to stay in hardware by making an android device, he just needs to market his products the right way!

    Posted via CB10
    03-19-16 11:40 AM
  6. Denise in Los Angeles's Avatar
    I respect your opinion and hope you're right. I use to have faith like you but I'm losing it. I think he is making poor decisions, I would have done it differently. He obviously wants to stay in hardware by making an android device, he just needs to market his products the right way!

    Posted via CB10
    After Chen gets out of the CEO chair with his $85 million parachute, you can apply for the job and see if you can run things better.
    03-19-16 03:05 PM
  7. lonedog's Avatar
    I feel your pain, and I know where you're coming from, I too am saddened to see BlackBerry hardware fall so hard, but one of the things people tend to forget is that BlackBerry is more than just hardware. Think back to when BlackBerry was called "Research In Motion". Hardware wasn't always the focus of the company, it just became a major part of the company. Was it a good move to rebrand the company? There were a lot of hopes that it would help, because hardware had become such a focus. Unfortunately the general public has been less than forgiving for BlackBerry dropping the ball and losing its focus. You mention that BlackBerry has over 144,000 patents, not all those patents are for devices, some of them are for parts, and others are for software. John hasn't given up on hardware, but he has decided to put his focus on what made BlackBerry famous, it's security, and that security is within the software.
    03-19-16 05:15 PM
  8. khlover520's Avatar
    I feel your pain OP. Of course Chen could save the company and go all software rather than hardware, but where does that leave people like us who use BlackBerry devices in our day to day life? It's not fair to us loyal users who are with BlackBerry because of the hardware.

    Posted via CB10
    andy957 likes this.
    03-20-16 01:44 AM
  9. zocster's Avatar
    I've not seen any new big "wins" recently. It's March?
    03-20-16 02:02 AM
  10. conite's Avatar
    It's not fair to us loyal users who are with BlackBerry because of the hardware.

    Posted via CB10
    Not "fair"? BlackBerry should continue to loose millions and millions of dollars making devices strictly out of some sense of fairness to its handful of "loyal" users, thus jeopardising the other parts of the business that are actually showing growth and the potential of saving the company?
    03-20-16 02:16 AM
  11. JulesDB's Avatar
    What software?? People doesn't even know that BlackBerry does software also because it doesn't advertise.

    Are we talking about EMM? BES? Good? Well, let people know what's your business! I've never seen BlackBerry advertise it's software!

    But nevermind: BlackBerry is leader in the automotive segment with QNX and people do not even know this brand exists ...

    Think about it: even the reviewers talk about CarPlay and Android Auto as if they were produced by Apple and Google while instead there is QNX inside...

    Ok, BlackBerry could be a sotware company but no one will ever know...

    Posted via CB10
    03-20-16 05:26 AM
  12. Emaderton3's Avatar
    What software?? People doesn't even know that BlackBerry does software also because it doesn't advertise.

    Are we talking about EMM? BES? Good? Well, let people know what's your business! I've never seen BlackBerry advertise it's software!

    But nevermind: BlackBerry is leader in the automotive segment with QNX and people do not even know this brand exists ...

    Think about it: even the reviewers talk about CarPlay and Android Auto as if they were produced by Apple and Google while instead there is QNX inside...

    Ok, BlackBerry could be a sotware company but no one will ever know...

    Posted via CB10
    Most of the software is not designed for sale to individual commercial users, so I am not clear why one would think they should mass advertise? They are present at IT conferences and have webinars for those types of people that will implement these types of software products in their systems. Perhaps someone who is in this area can tell us if they advertise in their trade publications?

    Posted via CB10
    03-20-16 07:53 AM
  13. Jerry A's Avatar
    What software?? People doesn't even know that BlackBerry does software also because it doesn't advertise.

    Are we talking about EMM? BES? Good? Well, let people know what's your business! I've never seen BlackBerry advertise it's software!

    But nevermind: BlackBerry is leader in the automotive segment with QNX and people do not even know this brand exists ...

    Think about it: even the reviewers talk about CarPlay and Android Auto as if they were produced by Apple and Google while instead there is QNX inside...

    Ok, BlackBerry could be a sotware company but no one will ever know...

    Posted via CB10
    If you don't see the ads or have a salesperson cold-calling, you're not the target market for this software.
    03-20-16 08:21 AM
  14. Killjoyhere's Avatar
    Most of the software is not designed for sale to individual commercial users, so I am not clear why one would think they should mass advertise? They are present at IT conferences and have webinars for those types of people that will implement these types of software products in their systems. Perhaps someone who is in this area can tell us if they advertise in their trade publications?

    Posted via CB10
    But I'm an individual consumer and so were many that purchased BlackBerry 10 devices. I thought BlackBerry embraced byod as an actual reality of the marketplace?

    Oh I get it now, one step forward, two steps back. Brilliant!

    Posted via CB10
    Last edited by Killjoyhere; 03-20-16 at 03:36 PM.
    03-20-16 08:56 AM
  15. Emaderton3's Avatar
    But I'm an individual consumer and so we're many that purchased BlackBerry 10 devices. I thought BlackBerry embraced byod as an actual reality of the marketplace?

    Oh I get it now, one step forward, two steps back. Brilliant!

    Posted via CB10
    They do embrace it and sell software to manage byod on networks. Why would one person at home need Good products? There is no reason to advertise that to everyone.

    Posted via CB10
    03-20-16 08:59 AM
  16. gugomat's Avatar
    BlackBerry was pulled in to a sewer trough more than ten last years. So give Chen a chance to get it back on. It takes time. No need to cry that BlackBerry is dead until it stops producing the most secure OS and solid devices with a hardware keyboard.

    Facebook and Whatsapp want to ran away? OK, let it be. They're gonna be back at the time they realize that there is no more important things than privacy and data security. And they will realize that only when the consumers will start to bother about it. Until that time I'm not using FB or Wapp for secret or important data transfers.

    Posted via CB10
    03-20-16 09:19 AM
  17. blackberrybrad's Avatar
    The fact is that people will always associate BlackBerry with devices, even if they stop making them. Look at IBM, ask most people are they will say they make computers.

    Posted via CB10
    web99 likes this.
    03-20-16 09:40 AM
  18. Denise in Los Angeles's Avatar
    03-20-16 12:17 PM
  19. anon(9188202)'s Avatar
    I am Grandma to all of you Little Reds.

    I feel Chen is slowly killing BlackBerry - Why?-chen-red.jpg
    Blacklatino likes this.
    03-20-16 12:33 PM
  20. Kgvader's Avatar
    Most people do not know that Blackberry still exists. They are more than surprised that they are still manufacturing phones. I understand that Blackberry does not have money to advertise right now but what I do not understand is why not continue to give the faithful who continue to buy their phones a secure method to transfer data from desktop to phone or vice versa instead of "cloud" "google" and "mushroom content transfer" which captures the information for their own purpose.
    03-20-16 06:45 PM
  21. roleli's Avatar
    Jim and Mark killed Blackberry. John is merely trying to get whats left on the Titanic into a lifeboat...
    03-20-16 06:46 PM
  22. Emaderton3's Avatar
    Jim and Mark killed Blackberry. John is merely trying to get whats left on the Titanic into a lifeboat...
    Yes, if anything, Chen is slowly saving BlackBerry.

    Posted via CB10
    Bay 13 likes this.
    03-20-16 06:50 PM
  23. donnation's Avatar
    Its absolutely amazing to me the broken record of Crackberry.

    Thor - "He is the best CEO and is righting the ship!" A few months later: "He is the worst CEO and is killing Blackberry."

    Chen - "He is the greatest CEO and is returning Blackberry to glory. Go Chen Go)!!" (That Go Chen Go garbage always made me puke). A few months later: "Chen is the worst CEO for the job and is killing Blackberry."

    CEO's aren't here to satisfy your or my needs, they are here to make money for the company that is Blackberry with or without handsets, period. Blackberry doesn't care about you as a person any more than Coca Cola cares about you as a person. They care about making money, and that is all, by whatever means necessary.
    Last edited by donnation; 03-20-16 at 08:15 PM.
    03-20-16 06:54 PM
  24. Bay 13's Avatar
    Its absolutely amazing to me the broken record of Crackberry.

    Thor - "He is the best CEO and is righting the ship!" A few months later: "He is the worst CEO and is killing Blackberry."

    Chen - "He is the greatest CEO and is returning Blackberry to glory. Go Chen Go (that always made me puke)!!" A few months later: "Chen is the worst CEO for the job and is killing Blackberry."

    CEO's aren't here to satisfy your or my needs, they are here to make money for the company that is Blackberry with or without handsets, period. Blackberry doesn't care about you as a person any more than Coca Cola cares about you as a person. They care about making money, and that is all, by whatever means necessary.
    Very well said. I posted before that Blackberry must do whatever it takes to survive. If BB produces a product that I can use and helps me become more productive, great...It is a business. Why would I get mad at a corporation or Ceo if they go in a different direction? I will move on just like them...I am not so emotionally tied to a tangible product that it changes my demeanor. I too think BB10 is the superior O.S but I have moved on (Priv) and will move on to a different manufacturer if BB stops making hardware.
    Last edited by Bay 13; 03-20-16 at 07:54 PM.
    Jerry A, Killjoyhere and web99 like this.
    03-20-16 07:36 PM
  25. xtremeled's Avatar
    Before I get called hater or an unbeliever let me first say that I have used a BlackBerry my whole life. It all started with the BlackBerry 7510 and let me tell you, it was a dream come true! Having my work calender and emails on my mobile smartphone was the best innovation at its time.

    I eventually went to the 7520 color screen with Bluetooth, GPS, and MMS text messaging, then 8300 Curve, 9000 Bold, 9550 Storm2, 9810 Torch2, 9900 Bold, Z10, Z30, Passport, and trying the Priv as a personal phone. I have been known to be one of the biggest BlackBerry fanboys and today some of my friends make fun of me. I just love using their device for work and personal use, their productivity and keyboards is something I can't let go.

    So what is my problem?

    Simple, BlackBerry management making stupid business decisions! The Co-founders Mark and Jim got BlackBerry behind. Thornton just didn't have a clue what's going on and John... wow, where do I start?

    John on paper is the right man, he turned Sybase around and sold the company for big bucks. Sounds good right? Maybe for Sybase, but BlackBerry is different. BlackBerry was the leader and innovator of all smartphones, then BlackBerry started losing it's name and customer base. Chen being hired to change that? At first I must say I was excited and I believed he had the chance to bring them back! He started with inventory loss, great! Expanding the hardware by something unique and business-root like the Passport, great! A smartphone that's affordable like the Leap, great! A retro smartphone like the the Classic, ok what else?

    BB10 update 10.3 with updated android runtime with Amazon app store, wow great idea! BlackBerry Blend to have the BlackBerry on the desktop, fantastic!! This guy is on the ball!!

    Now the problem, not 1% of the worlds population knows any of this! Not one advertising, not one commercial, nothing! BlackBerry believes to make a comeback without simple business 101, marketing? How in the world are you going to have the best engineers, innovations, and smartphones without any advertising? Someone said to me "BlackBerry has no money, they're not making money". Easy excuse, but not true. BlackBerry has over 144,000 patents and software assets such as QNX, BES12, and BBM. Not mention they have an estimate $6-9 million cash on hand. They bought out rival Good Technology for $400+ million in 2015. BlackBerry actually has a good chance for a successful turn around!

    So why doesn't BlackBerry advertise? Especially the struggling hardware, most people today think BlackBerry doesn't make phones. BB10 is a great OS with a lot of potential, the BlackBerry Hub alone makes every business user happy. It never had a fair chance because most people doesn't know of its existence.

    Statistically, Good Technology was never a threat to BlackBerry in the Enterprise market, why did BlackBerry buy them out instead of spending $400+ million on good advertising? Would have this helped their hardware? Even if you look at the Priv running Android, there's no advertising and the average person doesn't even know it even exists. Everyday when I go out to eat or just typing on my phone, someone will say " what phone is that? What? A BlackBerry?!". Wake up Chen!

    Thanks for reading.
    Hon C00407D76

    Posted via CB10
    0% chance of a turnaround! Getting users to abandon their current platforms to come back to a platform that has failed will never happen. BB couldn't get developers to build apps for BB10 when they had more of a user base then they have now. So, You will need to have users abandon whatever they are currently using and, a platform they have become comfortable with. Next, How do you get developers to build apps for a platform no one uses? A true pipe dream that has nothing that even resembles reality baked into it. Perhaps embracing reality would work better. These threads that suggest a return of the once mighty BB are crazy ramblings made by people who just cant move on. LOL
    Bay 13 likes this.
    03-20-16 09:43 PM
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