Given your knowledge of current prices on competing phones and knowing you had to make a profit, how would you price the current portfolio of BlackBerry's? Give your sweet spot prices that would entice you and/or others to buy a BB10 phone... but remember a profit must be made.
Z30 $530
Z10 $400 ($200 build cost, according to iSuppli)
Q10 $530
Q5 $400
at least for BB to get a profit, and to keep BB10 still running even it's selling on small number
Q5 : $250
Z10 : $299
Z30 : $349
Q10 : $349
but my prediction for next 4-5 month, playbook pricing happen once again :
Q5 : less then $150
Z10: $199
Q10 : $199
Z30 : $199
and BB will exit hardware market, after all their inventory clear out