1. cbvinh's Avatar
    Given your knowledge of current prices on competing phones and knowing you had to make a profit, how would you price the current portfolio of BlackBerry's? Give your sweet spot prices that would entice you and/or others to buy a BB10 phone... but remember a profit must be made.

    Z30 $530
    Z10 $400 ($200 build cost, according to iSuppli)
    Q10 $530
    Q5 $400
    09-21-13 05:49 AM
  2. howarmat's Avatar
    q10 and z10 should be the same, $400 is would have been good with $99 on contact

    Q5 should be $250 or less and free on contract

    z30 $550 or $200 on contract
    09-21-13 06:12 AM
  3. CHIP72's Avatar
    Based on Blackberry's struggles with selling BB10 devices, I think the off-contract prices need to be lower than that.

    Q5: $150
    Q10: $250
    Z10: $250
    Z30: $400-$450
    Donvald likes this.
    09-21-13 06:17 AM
  4. garnok's Avatar
    at least for BB to get a profit, and to keep BB10 still running even it's selling on small number
    Q5 : $250
    Z10 : $299
    Z30 : $349
    Q10 : $349

    but my prediction for next 4-5 month, playbook pricing happen once again :
    Q5 : less then $150
    Z10: $199
    Q10 : $199
    Z30 : $199
    and BB will exit hardware market, after all their inventory clear out
    09-21-13 06:29 AM
  5. kenicolo's Avatar
    Z30-q10: 450$. 80$on contract
    Z10 : 350$. 40$ on contract
    Q5 275. 0$ on contract

    Posted via CB10
    09-22-13 11:21 PM

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