[cbvinh]

Given your knowledge of current prices on competing phones and knowing you had to make a profit, how would you price the current portfolio of BlackBerry's? Give your sweet spot prices that would entice you and/or others to buy a BB10 phone... but remember a profit must be made.

Z30 $530
Z10 $400 ($200 build cost, according to iSuppli)
Q10 $530
Q5 $400

[howarmat]

q10 and z10 should be the same, $400 is would have been good with $99 on contact

Q5 should be $250 or less and free on contract

z30 $550 or $200 on contract

[CHIP72]

Based on Blackberry's struggles with selling BB10 devices, I think the off-contract prices need to be lower than that.

Q5: $150
Q10: $250
Z10: $250
Z30: $400-$450

[garnok]

at least for BB to get a profit, and to keep BB10 still running even it's selling on small number
Q5 : $250
Z10 : $299
Z30 : $349
Q10 : $349

but my prediction for next 4-5 month, playbook pricing happen once again :
Q5 : less then $150
Z10: $199
Q10 : $199
Z30 : $199
and BB will exit hardware market, after all their inventory clear out

[kenicolo]

Z30-q10: 450$. 80$on contract
Z10 : 350$. 40$ on contract
Q5 275. 0$ on contract

Posted via CB10