How BB Can Destroy iOS and Android without Changing a Thing
I have given a lot of thought to this. How can BB rise above its competitors to become relevant to the average person again.
Should they offer incentives to APP developers to beef up BB World? That might help, but who is to say anyone would notice.
What about more engaging advertising? That cost a lot of money that a already financially unstable company may not be able to afford and it is not a guarantee.
Then it hit me. They need to show the world why they are better...and what is the big thing about BB that makes them rise above the rest? SECURITY!
What if BB had a Fan; an ANONYMOUS FAN? A anonymous fan that found a way to exploit both iOS & Android in the same way, but it was not able to exploit BB. Let's say that something happened where no one that had iOS or Android was able to log on to their Facebook, or make an outbound call except to 911????
This would make major headlines. BB would be in the spotlight, and they wouldn't of had to have done a single thing except what they already do; securing their phones and the data on it.
Plus, they wouldn't have to even advertise on their own dime.
Right now, the average consumer does not want BB because they do not NEED BB. So someone just needs to show the world how much they need BB.
Just a thought.
How BB Can Destroy iOS and Android without Changing a Thing
Originally Posted by
Carbonman1 BlackBerry is hardly a financially unstable company; they have $3 billion in unfettered cash in the bank. The best immediate thing they could do is to hire an ad agency that knows what they're doing and sink $100M more than the pittance they are currently spending into a useful marketing effort.
So first of all, they don't have $3B in "unfettered" cash. Against that is a billion in debt now and they just spent $400m this quarter in the acquisition.
But the bigger issue is the only way you can make money on a $100M ad campaign is to have several hundred millions worth of inventory to sell. Otherwise the ads are pointless. So now you're risking much more money than just the ad. If the ads don't work, you've lost the better part of a billion if you consider the inventory you need to back the ads. Apple can afford such risks, BB really can't anymore.
So mass market advertising really doesn't seem like a good idea to me with the cash they have.