Did-you-know campaign

I was thinking a lot about BlackBerry this morning and how they could improve their image. A lot of people think BlackBerry doesn't even produce phones anymore, and this is largely due to the fact that carriers don't have them front and center anymore, and as well, people don't know BlackBerry does anything other than phones. I think BlackBerry should consider running a campaign advertising their many acquisitions, the benefits and features of each, the services they offer, all in a did-you-know? Type of campaign.

Some examples are:

Did you know that QNX, a BlackBerry subsidiary, is responsible for infotainment systems for car manufacturers such as Ford, Chrysler, etc etc. in more than 60 million cars worldwide?

Did you know that Movirtu, a BlackBerry subsidiary, will soon offer dual Sim technology on a single Sim card allowing you to...blah blah blah

Did you know that BlackBerry 10 OS is still the most trusted operating system in use for critical security applications such as government bodies, the US army, etc?

Did you know that QNX, a BlackBerry subsidiary, is used across a wide form of industries, such as marine, aerospace, mobile, (insert other industries here)?

Get my drift? This would show people that BlackBerry is more than what they think. They are broader, and have a bigger purpose. This would establish trust that the brand would not simply fade away, and lead to better sales.

Thoughts?

Posted via CB10

I'm sorry.... I feel asleep reading your post. Who's BlackBerry?


I don't think we need to reinvent the wheel... people just need to be shown the phone and what it can do - market that, and then see if their interested in those features for that price. They don't need a history lesson on who BlackBerry is and what else they do, as that really doesn't make a difference in what the phone can do.

Since this isn't in the Priv section, I'll make the assumption that you aren't just talking about marketing the phone. Instead, you want to build awareness that BB won't fade away because they aren't selling 50 million phones a year.

This is smart. Only talking about one device would be a bad idea because the negative press that undoubtedly comes to all products would by default be associated to BB as a whole. I'm not 100% that your suggestions would be the best ones, but I like the overall scheme.

Well, point is, people look at Apple and see a company that is well diversified, and in the past, innovative. They have history and brand recognition. People who have been around long enough know of some of the challenges they've been through as well. They have a storied past.

BlackBerry is in the same situation apple was awhile back (circa 1997) although not anymore in as bad a shape than apple was. They were heading there though. BlackBerry is terrible for their brand recognition though. They have so much to their name but no one knows it. The difference between these two companies is exactly that. People know about Apple's culture, they don't know about BlackBerry's.

It's not about just phones, it's about establishing trust and brand awareness.

Posted via CB10

Agreed. I thought I recieved your message, I don't think others did.

Yes I interpreted your post as you did understand my message, and thank you for your reply. What would you change specifically?

Posted via CB10

Image campaign instead of (purely) product (focused) campaign...?

I'd subscribe to that.... :-)

 Privs for the Privates... go and sell, General Chen! This is a command! ;-) 