Instead of wasting money on that two scoops short movie that no one cares about...
Get the fans to show what really is important and cool about BB10 and it would cost a lot less then whatever they paid Robert Rodriguez.
JayZ10
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Instead of wasting money on that two scoops short movie that no one cares about...
Get the fans to show what really is important and cool about BB10 and it would cost a lot less then whatever they paid Robert Rodriguez.
JayZ10
I will forward this idea onto the boss...sounds like a good idea to me!
Even if only two good ads come out of such thing, they would probably do better than the "we won't show you what the device can do" in the long run.
That ad was great. It was witty, clever fun... And they didn't follow up with a "ok, here is what it can do".
:cant-watch:
WE should have the contest! Make your own BlackBerry Commercial win a device!
I thought that was a pretty stupid commercial. With your first commercial it should be bam! In your face! We're back with a bad *** OS, our brand new touch screen that can do this and this and you got to get it!
Why bother telling people what it can't do?
What salesman tell you about all the things that whatever he's selling it can't do?
Let me tell you about this car: you can't take it off road, you can't go 0-60 in 6 seconds...you say it's a smooth ride that can go 0-60 in 7 seconds!
JayZ10
It was, on its own. But the goal was to create buzz. That was the ads' scope and it was a success in that.
But by itself, it was stupid. It needed a follow up. "Here is what it can do. Blablabla feature. Keep moving. BlackBerry. "
But they failed to come up with a strong follow up ad. That's the story. A campaign is not a single super bowl ad. It's a series of add, in different media outlets. Maybe they know this... maybe they don't....
Posted via CB10
Just ask people in the streets, not just North America, from around the world, some smiling girls in India, some kids in Brazil, people in Africa. A world of just average everyday consumers and business people alike.
Posted via CB10
Great idea! I'm in. Kevin and CB crew, let's do a contest! :-)
Sent from my sexy white hot Z10 in Sin City ;-)
Awesome idea.
Those short films are so pointless. I stopped watching them after the second one that came out.
Posted via CB10
I mentioned this in another thread, but make it into a Twitter event to hopefully get A good hashtag trending
Posted via CB10 on my Z10 featuring BBM Channel C0002FE04