BlackBerry should go to Google and ask them to save the company, � la Apple and Microsoft in '97
- Everyone knows the story of Microsoft coming to Apple's rescue in the late 90s. Desperate times call for desperate measures and this is one of those times for BBRY.
BlackBerry should go to Google and ask them to take a stake in the company, become a close partner, pay them a licensing fee, give them a blank check or whatever it takes to get them on board. The BB10 platform needs a fresh injection of life and what better way to do it than bring all the Google apps to BB - GMail, Youtube, Google Now, Google Maps, Google+, Google Drive etc.
I think this will be a great first step to stop the bleeding. Once you have Google on-board with its apps, I think other major apps will follow.
Of course, this is assuming BB will continue to work on offering even better devices at various price points, improving their shoddy marketing etc.
Thoughts?Last edited by saintforlife; 09-02-13 at 05:07 PM.
aming63 likes this.09-02-13 04:32 PMLike 1 - ThunderbuckRetired ModeratorYou don't know that this hasn't happened already. I'm harboring at least a faint hope that with the adoption of the a new Android Runtime that there's an outside chance Google might just support the platform. I'll be clear: I'm not counting on this, but I see it as at least an outside possibility.
And worth remembering, Microsoft's investment in Apple was more for the sake of optics than anything else. It was only $150 million; kind of a drop in the bucket. It was big PR win-win for both parties, though...09-02-13 04:59 PMLike 0 - So what. The more people use Google's services, the better it is for them. That's their business model.
Google may have a strategic reason to not have their apps on the Windows Phone platform. They compete with MS kind of in the same markets - Search (Google vs Bing), Cloud (Google App Engine vs Azure), Email (Gmail vs Hotmail/Outlook), Browsers (Chrome vs IE) etc.
But with BlackBerry there is no such conflict of interest or danger of losing business.
Just think of all the positive press that BlackBerry could get by getting Google on-board. That should count for a few million BB10 devices right there. Long term, the potential will be even better.09-02-13 05:06 PMLike 0 - You know what? It's actually an interesting idea. BlackBerry should at the very least give it a shot, if they haven't already - the Google suite of apps would be a helpful boost to the company, and chances are it'd cost a relatively tiny amount of money to Google. Having said that, I don't think they'd "save" the day, but they'd certainly help.09-02-13 05:09 PMLike 0
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What does Apple get by investing in BB? Nothing. Why would MS invest in BB, when they are trying so hard to secure the No.3 spot in the smartphone arena?09-02-13 05:09 PMLike 0 - Google's long-term goal IMO is to build Chrome OS, or more broadly-stated, have computer users to store everything or almost everything in the cloud. They will have more control over and will be able to more easily manage the operating system that way, while also optimizing the user experience. Because they will focus on a browser/cloud-based OS, device security will not be as critical as it for device-based operating systems.
The above is not in sync with what Blackberry has to offer. Blackberry's strengths in terms of mobile security fit better with companies that are focused in the longer-term on device-based OS, like Microsoft and especially Apple.09-02-13 11:37 PMLike 0 - Hell no. BlackBerry should stay right away from treacherous Google and its data mining activities. Asking Google to help you is like asking a robber to do you over.BBVegasGirl80 likes this.09-03-13 09:47 AMLike 1
- Everyone knows the story of Microsoft coming to Apple's rescue in the late 90s. Desperate times call for desperate measures and this is one of those times for BBRY.
BlackBerry should go to Google and ask them to take a stake in the company, become a close partner, pay them a licensing fee, give them a blank check or whatever it takes to get them on board. The BB10 platform needs a fresh injection of life and what better way to do it than bring all the Google apps to BB - GMail, Youtube, Google Now, Google Maps, Google+, Google Drive etc.
I think this will be a great first step to stop the bleeding. Once you have Google on-board with its apps, I think other major apps will follow.
Of course, this is assuming BB will continue to work on offering even better devices at various price points, improving their shoddy marketing etc.
Thoughts?
BBRY, on the other hand, has $3 billion in cash, but has already delivered its Hail Mary product, and it's not clear even $1.5 billion would make a difference at this point. After all, the $1.5 billion would go to a leader who (like it or not) was part of the team that rode the company into the ground. Add to this the fact that Google isn't under the same antitrust scrutiny as MS was and you should realize that this proposition just doesn't make any sense.09-03-13 10:19 AMLike 3 - They should first seek at a partnership that would see all Google natively develop their entire suite of apps for BB10. Then talk about a cash infusion.09-03-13 10:33 AMLike 0
- I think from Google's point of view you have it backwards in terms of providing apps - Blackberry would need to develop its own fork off of Android, ala Amazon or Barnes & Noble.BBVegasGirl80 likes this.09-03-13 11:14 AMLike 1
- The $150M from MS was nothing. It was the promise to keep developing MS Office for the Mac that was the true savior. Without that, Apple was toast. And MS needed a viable Apple as well to keep the DOJ off their backs.
I do not see any two tech companies needing each other in a similar fashion today.09-04-13 09:03 AMLike 2 - The $150M from MS was nothing. It was the promise to keep developing MS Office for the Mac that was the true savior. Without that, Apple was toast. And MS needed a viable Apple as well to keep the DOJ off their backs.
I do not see any two tech companies needing each other in a similar fashion today.09-04-13 10:04 AMLike 0 - If Google does nothing, then BB fails, and statistically Google wins anyway because 80% of the former BB customers will end up on Android (per global stats). And BB is already helping that along by making the single most important BB6/7 feature available on Android: BBM. Once BBM for Android is released, all of those holdouts on BB7 phones will finally drop BB completely, and they won't be going to $350 Q5s, but to <$100 Android phones that have a full ecosystem of apps available.
Google has zero reason to prevent that from happening.09-04-13 10:45 AMLike 0 - Everyone knows the story of Microsoft coming to Apple's rescue in the late 90s. Desperate times call for desperate measures and this is one of those times for BBRY.
BlackBerry should go to Google and ask them to take a stake in the company, become a close partner, pay them a licensing fee, give them a blank check or whatever it takes to get them on board. The BB10 platform needs a fresh injection of life and what better way to do it than bring all the Google apps to BB - GMail, Youtube, Google Now, Google Maps, Google+, Google Drive etc.
I think this will be a great first step to stop the bleeding. Once you have Google on-board with its apps, I think other major apps will follow.
Of course, this is assuming BB will continue to work on offering even better devices at various price points, improving their shoddy marketing etc.
Thoughts?
1. Enable Google Play on BB10 devices. Huge app selection.
2. Enable Google Play Services to run sandboxed (ensuring security and locked down) - Balky carriers and slow OEMs step aside: Google is defragging Android | Ars Technica - provides access to all Google services.
3. Cross license patents with Google for mutual protection
4. Expand BES10 management to include Android devices more deeply.
Etc etc. Just a few wild ideas. Android could use some corporate lockdown abilities (Play Services is an interesting avenue to enabling that) and many companies might be more comfortable allowing Android into their systems if it's limited and sandboxed. Google has cash to spend and would HEAVILY benefit from NOT letting Microsoft own Blackberry.09-04-13 10:48 AMLike 0 - Android could use some corporate lockdown abilities (Play Services is an interesting avenue to enabling that) and many companies might be more comfortable allowing Android into their systems if it's limited and sandboxed. Google has cash to spend and would HEAVILY benefit from NOT letting Microsoft own Blackberry.09-04-13 10:57 AMLike 0
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Which is very, very sad of course.
Apple is a somewhat known quantity and Microsoft seems to be the biggest threat to Android at the moment. I would not let Blackberry slip away into their war chest09-04-13 01:34 PMLike 0 - In my way of thinking the best suitor or partnership would be with whomever has a vision and a taste to displace the traditional PC. In the office space, most users don't need a PC, a portal (ala Citrix) will do. Think about what business would like to be able to reduce costs on, hardware is certainly one area, so the vision is to replace desktop/laptops with a mobile computer, still need the monitor, keyboard and mouse since working on the large screen is preferable. In the home, it's the same deal and most would move their data to the cloud.
So a Cloud service provider would potentially be interested, if the technology was advanced enough to get this onto peoples desks at work and at home. Does anyone know how close we might be to getting this type of configuration. A hardware manufacture might be interested in getting in on the ground floor of this change, one who's not been terribly successful or is not dependant upon PC sales (Dell maybe or Sony) but have a bunch of equipment and toys that they could connect via M2M to provide a more full user experience, then the is the M2M up and comers who might interested in QNX.
I think what is needed is anyone who has experience figuring out what the consumer wants and is able to market, since this is really where BBRY has missed the mark so consistently.09-04-13 01:51 PMLike 0
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BlackBerry should go to Google and ask them to save the company, � la Apple and Microsoft in '97
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