1. anon5129477's Avatar
    I hesitate to put this valuable idea here because BB needs to do it first but wouldnt hurt if competitors do it first.

    The real Problem with Specs is that people do not understand hardware, software, or engineering and I have been through this all with the PC industry. Thor tried to articulate it with the " Experience " focus speech but it needs to be more than a speech. Its a real mantra that non technical people dont get and sadly wana be or low experienced techs think they have a grasp of.

    Show people they dont know what they are talking about ? Yeah its risky but show it, even side by side to competitors. Company's do this. BB needs to advertise this everywhere. More " BB Experience talk " and some just might eventually get it just like they did with computers but some never will because the " sale of specs " is really deceptive and does not tell the whole story!! Never has!
    09-09-13 04:14 PM
  2. anon1727506's Avatar
    I hesitate to put this valuable idea here because BB needs to do it first but wouldnt hurt if competitors do it first.

    The real Problem with Specs is that people do not understand hardware, software, or engineering and I have been through this all with the PC industry. Thor tried to articulate it with the " Experience " focus speech but it needs to be more than a speech. Its a real mantra that non technical people dont get and sadly wana be or low experienced techs think they have a grasp of.

    Show people they dont know what they are talking about ? Yeah its risky but show it, even side by side to competitors. Company's do this. BB needs to advertise this everywhere. More " BB Experience talk " and some just might eventually get it just like they did with computers but some never will because the " sale of specs " is really deceptive and does not tell the whole story!! Never has!


    Apple does not talk much about specs, unless it is something that they can say they have, that no one else know what they are even talking about at the time. So don't worry about giving away any secrets. But you are right, Experience is what people are really concerned with. If a device can perform a task without making a user wait or causing noticeable lag... that is all that matters.

    The problem is BlackBerry trying to talk about specs and the "BB Experience" would soon turn to the lack of apps and the "BB Experience".

    Regardless of the views of some that apps aren't important and that if they wait long enough HTML5 will render them useless (never going to be allowed by the platforms). Apps are a HUGE part of the user EXPERIENCE, without those apps BB Experience suffers greatly. Hardware and pricing mean very little if you can do what most people expect a true smartphone to do. It's like trying to sell a top of the line snow blower in Hawaii.
    09-09-13 04:45 PM
  3. bobauckland's Avatar
    Put a PlayBook specced device out there, Android will run on it and BB10 won't.
    Then the whole specs don't matter speech falls flat.
    09-09-13 04:59 PM
  4. n8ter#AC's Avatar
    I hesitate to put this valuable idea here because BB needs to do it first but wouldnt hurt if competitors do it first.

    The real Problem with Specs is that people do not understand hardware, software, or engineering and I have been through this all with the PC industry. Thor tried to articulate it with the " Experience " focus speech but it needs to be more than a speech. Its a real mantra that non technical people dont get and sadly wana be or low experienced techs think they have a grasp of.

    Show people they dont know what they are talking about ? Yeah its risky but show it, even side by side to competitors. Company's do this. BB needs to advertise this everywhere. More " BB Experience talk " and some just might eventually get it just like they did with computers but some never will because the " sale of specs " is really deceptive and does not tell the whole story!! Never has!
    You're not looking at this the correct way.

    Yes, phones are over speced for what they need when released, but things look differently when you look back at devices that were launched with GB that went all the way up to JB simply because they were released with Dual-1.5 GHz S3, Exynos, etc. SoCs instead of Single-1.4GHz S2/OMAP SoCs. It's not about what the phone needs now. It's about what the phone may need a year from now.

    Know one wants a "good enough" device that will bog down after a couple of FW updates. They want something that is too good for what's on it now and will be good enough only when they're about ready to replace it. That has been what OEMs like Samsung, Sony, and Motorola have been doing with their devices, and it ensures that when upgrade time comes those consumers aren't thinking about "Hour Glasses," "Checker Boards," "Battery Pulls," "Reboots," and "Sluggishness" when they consider another one of their devices.

    RIM actually underspecced most of their Blackberries, which led to their deteriorating brand image.
    09-09-13 06:13 PM
  5. Troy Tiscareno's Avatar
    Put a PlayBook specced device out there, Android will run on it and BB10 won't.
    Then the whole specs don't matter speech falls flat.
    Android, iOS, and WP8 would all run on Playbook-level hardware or even less. Thus, I agree that trying to make the argument that BB10 needs less specs is certainly not going to convince anyone of anything.

    Yes, it's TRUE that customers don't always understand specs. Many people don't understand that, say, the Moto X has plenty of "specs" (other than screen resolution, but IMO 1080p isn't totally necessary for a 5" device), and that the quad-core GPU matters far more than the dual-core CPU when it comes to running lag-free.

    BB10 phones are okay. Not spectacular, but they run the OS fine, and if the ECOSYSTEM was strong, as Apple's is, then phone specs would be pretty meaningless, like Apple's are. In BB's traditional niches, specs have never been super important, as long as the phone runs well (which hasn't always been the case).

    But I'll say it again: BB's main problem is NOT the phone hardware, and NOT the OS. It's not even the marketing (as pathetic as that has been). It's the ECOSYSTEM, or lack thereof. Even the talk of taking BB private won't change the ecosystem issues, and until those are substantially improved in all aspects, BB won't succeed.
    09-09-13 06:44 PM
  6. sk8er_tor's Avatar
    Most consumers don't know squat about specs. What they can understand is a clear advertisement for the Time Shift camera. Or a clear advertisement of the on-screen keyboard. BlackBerry still fails to show these great features in a clear ad. Take a look at the new commercial for the new Nokia 1020. They took the best feature of the phone, the camera, and showcased it in an easy to understand commercial. Why can't BlackBerry do this?

    BlackBerry makes a great product but they don't know marketing and they don't know the consumer.
    09-09-13 06:50 PM
  7. anon5129477's Avatar
    That's what I mean. More clear experience points. Benefits to us is what sells. Need to get that message to stick.

    Posted via CB10
    09-09-13 07:12 PM
  8. bobauckland's Avatar
    Most consumers don't know squat about specs. What they can understand is a clear advertisement for the Time Shift camera. Or a clear advertisement of the on-screen keyboard. BlackBerry still fails to show these great features in a clear ad. Take a look at the new commercial for the new Nokia 1020. They took the best feature of the phone, the camera, and showcased it in an easy to understand commercial. Why can't BlackBerry do this?

    BlackBerry makes a great product but they don't know marketing and they don't know the consumer.
    While the keyboard is great, android offers some great options. While timeshift is nice, winphone, iOS and android all offer the same.
    Maybe they should focus on the physical keyboard, instant actions, the peek and flow features, and the 10.2 pop ups as those seem fairly unique.

    Posted via CB10
    09-10-13 03:28 AM

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