1. togarika's Avatar
    The problem at BlackBerry is truly marketing. As the OP says it's really amazing how the people he mentioned are still employed at BlackBerry. But the blue shouldn't just be put on the marketing department only. The blame should be on the CEO and the Board of directors for failing to see the need to improve their marketing and the marketing department.

    BB10 or Nothing! BlackBerry Forever!
    04-18-16 03:43 PM
  2. Troy Tiscareno's Avatar
    No doubt BB's marketing team has always been lousy - even in the BBOS days it was lousy - but you can't dismiss the fact that BB10 was simply not a very marketable product. A smartphone without an ecosystem isn't much of a smartphone - especially when for the same or less money you can get an iPhone or Android with a rich ecosystem - and the few unique selling points that BB10 did have (PKB, security) weren't things that most people cared about in 2013. It's tough to have great marketing with a tiny budget and a product that simply isn't competitive for most people.

    As good as BB10 eventually became, an OS alone is no where near enough to play in the smartphone game in 2013 or later. By 2010, the OS battle was over, and the new fight was about ecosystems...
    Elephant_Canyon likes this.
    04-18-16 05:14 PM
  3. Ronindan's Avatar
    No doubt BB's marketing team has always been lousy - even in the BBOS days it was lousy - but you can't dismiss the fact that BB10 was simply not a very marketable product. A smartphone without an ecosystem isn't much of a smartphone - especially when for the same or less money you can get an iPhone or Android with a rich ecosystem - and the few unique selling points that BB10 did have (PKB, security) weren't things that most people cared about in 2013. It's tough to have great marketing with a tiny budget and a product that simply isn't competitive for most people.

    As good as BB10 eventually became, an OS alone is no where near enough to play in the smartphone game in 2013 or later. By 2010, the OS battle was over, and the new fight was about ecosystems...

    I think the ecosystems wars started way earlier - around early 2000's. Google was even promoting the android SDK in 2007 - 2 years before android was even released to the public.

    I think what is more important is that RIM can see what Apple and Google were planning to do. As reaching out to developers and releasing sdk were all done in public. But RIM did nothing about it.

    Troy Tiscareno likes this.
    04-19-16 06:13 AM
  4. Elephant_Canyon's Avatar
    The problem at BlackBerry is truly marketing.
    Then explain why Microsoft has continued to fail miserably.
    DrBoomBotz likes this.
    04-19-16 07:59 AM
  5. Troy Tiscareno's Avatar
    I think the ecosystems wars started way earlier - around early 2000's.
    Well, sure, the 1st Gen smartphone OSs had ecosystems, but they were tiny and disorganized prior to the 2008 launch of the iOS App Store, which kicked off the serious ecosystem competition.

    Google was even promoting the android SDK in 2007 - 2 years before android was even released to the public.
    Well, Android launched in 2008, but, yes, they were promoting it at least a year before. Android was no secret, and neither was iOS - there were rumors in the industry back in 2005, and they got louder and more frequent in 2006. Anyone paying attention would have heard them - I sure did.

    I think what is more important is that RIM can see what Apple and Google were planning to do. As reaching out to developers and releasing sdk were all done in public. But RIM did nothing about it.
    Right. Mike thought BB had already figured everything out, and his plan was to "freeze technology in place" - discouraging carriers from moving to 3G (he successfully got several carriers to delay 3G and roll out "2.5G") and then also LTE - because BB's solutions (BIS data compression) wouldn't be needed, or even useful, with faster networks. Mike didn't want progress, and actively fought to prevent it. It's no wonder that his company got steamrolled - the competition was more than happy to move forward, with or without BB - or over them if necessary.
    Elephant_Canyon and Ronindan like this.
    04-19-16 10:20 AM
  6. Troy Tiscareno's Avatar
    Then explain why Microsoft has continued to fail miserably.
    It's simple: developers are perfectly happy with only 2 OSs to support. They might have dealt with 3 if there were enough users on the 3rd platform to make developing for it worthwhile, but, really, they're perfectly satisfied with only 2 platforms - it still allows "choice" without creating lots of extra work and without eating up a lot of extra development time for them. It's the same reason there are only 2 major desktop OSs - and why the only "3rd" OS that has survived is open-source and developed by volunteers.

    BB10 is, at best, in 4th place, and is probably in 5th place behind Tizen - but that's irrelevant, because nothing beyond 3rd place has any chance to survive, and 3rd place itself is very questionable. WinPhone wouldn't have survived at all without MS being able to spend (read: lose) $20B keeping it alive over the last 10 years.
    Elephant_Canyon likes this.
    04-19-16 10:25 AM
  7. prplhze2000's Avatar
    Swedish Bikini Team. Buy the rights to them

    Posted via CB10
    04-20-16 10:06 AM
  8. togarika's Avatar
    Then explain why Microsoft has continued to fail miserably.
    Still poor marketing.

    BB10 or Nothing! BlackBerry Forever!
    04-20-16 12:43 PM
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