[Troy Tiscareno]

Prepaid services are the fastest growing market in the US. Why has BBRY refused to put it's hat into the ring? The Z3 would be a good idea for starters. The Z10 has too many battery issues and would be a bad experience. Last thing BlackBerry needs is a bad prepaid launch.

BB doesn't currently make a phone that will satisfy the prepaid carriers (who are the ones BB needs to convince to buy their phones for the prepaid market). The Z3 LTE/Z20 might just be the phone that gets some of the prepaid carriers back into BB, but that still remains to be seen. It costs a lot of money to stock a phone for the prepaid market (they have to have inventory in all the stores), and they only buy models they are pretty confident they can sell in decent numbers, so it's really up to BB to make a phone that will sell at a price that a sizable percentage of people will pay. It's not clear that BB can even do that at the moment, which is why their focus has been on selling to enterprises rather than to consumers.

[fsecure]

BlackBerry's non advertising position could be an advertisement in itself!

How about...

"Shhhhhhuuussshhh...We are too busy enjoying our smart phones to tell you how great they are! Maybe you can ask someone you know that has one to show you...if you can get them away from their devices long enough!"

People hate to be kept in the dark. Curiosity will get the best of them and they'll want to know what BB10 is all about. The Passport would be a great phone to kick this sort of advertising tactic off.

Just think. A large P.O.P. (point of purchase) display of the Passport without any BlackBerry branding/markings showing up in public areas with words written on the screen as "Curious? ", "Intrigued?", or "Puzzled?". All of these quotes could be hash tagged to promote the product via social media.

I'm sure you could have real fun with something like this and it shouldn't cost them too much.

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[Chris S Mellor]

BlackBerry's non advertising position could be an advertisement in itself!

How about...

"Shhhhhhuuussshhh...We are too busy enjoying our smart phones to tell you how great they are! Maybe you can ask someone you know that has one to show you...if you can get them away from their devices long enough!"

People hate to be kept in the dark. Curiosity will get the best of them and they'll want to know what BB10 is all about. The Passport would be a great phone to kick this sort of advertising tactic off.

Just think. A large P.O.P. (point of purchase) display of the Passport without any BlackBerry branding/markings showing up in public areas with words written on the screen as "Curious? ", "Intrigued?", or "Puzzled?". All of these quotes could be hash tagged to promote the product via social media.

I'm sure you could have real fun with something like this and it shouldn't cost them too much.

Posted via CB10

Most people will just ignore that kind of advertising... the few that will pay attention to it will see it's BlackBerry. Then maybe a couple might try it. BlackBerry needs to fix it's consumer image first

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[Chris S Mellor]

The best way to market BlackBerry 10 is to get involved in the prepaid market.

Samsung makes prepaid Galaxy S phones for several Microsoft is selling a ton of Windows phones on AT&T's network and is branching out now that they've acquired Nokia. Even Apple has devices on Virgin, Boost, and Straight Talk.

Prepaid services are the fastest growing market in the US. Why has BBRY refused to put it's hat into the ring? The Z3 would be a good idea for starters. The Z10 has too many battery issues and would be a bad experience. Last thing BlackBerry needs is a bad prepaid launch.

It's not even about making money, it's about exposure. Put a BB10 phone in someone's hand.

Posted via CB10

The Z10 does not actually have battery issues. It's a low end phone, it's fits what it's suppose to do. If you're playing games on it, using apps constantly, it's going to be drained quickly. BlackBerry Z10 is a good example of a business you phone, you use it for exactly what you need, not extras

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[boeingrules]

That cost money...

And they don't really have anything to market right now. Even after the Passport launches, there wouldn't be a reason to do any mass marketing. It's a niche device for CEO's... so only marketing to them would be the best "bang for the buck".

You can market anything. Literally anything if you do it the right way. There was a guy who marketed a rock as a pet and made millions.

In order to attract customers, there must be marketing. It's not like all CEO's will automatically choose the Passport, BlackBerry must be competitive and advertise to win even in that market. Besides, right now there is a little bit of consumer interest, maybe BlackBerry can build on that if they do it right..

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[Prem WatsApp]

You can market anything. Literally anything if you do it the right way. There was a guy who marketed a rock as a pet and made millions.

In order to attract customers, there must be marketing. It's not like all CEO's will automatically choose the Passport, BlackBerry must be competitive and advertise to win even in that market. Besides, right now there is a little bit of consumer interest, maybe BlackBerry can build on that if they do it right..

Posted via CB10

Still, best to probably stabilize the company first with bulk enterprise sales / fleet upgrades + software (using enterprise specific targeted advertising / marketing methods) and then venture back into the consumer space with competitive specs and all-touch goodness...

Anyway, I think this is John Chen's plan in a nut$hell...





? BlackBerry? I premdict the future's gonna be chenomenal! ?

[thurask]

Importantly, there's a difference between good marketing and bad marketing. The Super Bowl ad is a good example of the latter.

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[Chris S Mellor]

Still, best to probably stabilize the company first with bulk enterprise sales / fleet upgrades + software (using enterprise specific targeted advertising / marketing methods) and then venture back into the consumer space with competitive specs and all-touch goodness...

Anyway, I think this is John Chen's plan in a nut$hell...





? BlackBerry? I premdict the future's gonna be chenomenal! ?

Currently with the devices that are out now, BlackBerry has no high end device. The Z30 and Q10 are now mid-entry. By the time the BlackBerry Passport comes out, it won't be the best thing to happen. Yes, it may qualify as a high-entry but it will not change anything. Unless BlackBerry makes everyone aware that they are still here, BlackBerry's consumer side will be driven into the group. BlackBerry's market share is lower than it was in the last two years. They can't keep going this way

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[dphjeff]

Importantly, there's a difference between good marketing and bad marketing. The Super Bowl ad is a good example of the latter.

Posted via CB10

Well it was a go way for the VP's to get good seats for the game. How was that a waste of money.

[dphjeff]

Speaking of marketing does anyone know how I can get my hands on some of them BlackBerry coffee mugs? It would be nice to have a travel mug too if they make them.

[MiSsY_]

I hear the "Super Selfie" ad for the Z3 on the radio here daily

Posted via CB10 from my Z30