Beating a dead horse, CrackBerry-style
I know this has been said many times before on this forum, but it's becoming clearer to me every day BlackBerry's missteps for BB10:
1. Pricing: Thanks to PlayBook and BB10 delays, BlackBerry had no credibility left with consumers. Pricing on par with flagship Apple and Samsung phones left no motivation for platform switchers. They'll just get an Iphone 5 or SIII or S4.
2. Marketing: The new gesture-based UI is unique and innovative. Marketing should have focused exclusively on the Hub, TimeShift camera, Peek and Flow and Active Frames. These are great features that average users will love every day, but the average user is not going to visit CrackBerry or even CNET to find out.
With simple ads and aggressive pricing at $300-400, BB10 might've had a different (happy) ending.
I should note that I currently use a Motorola Pro Plus, which has Android GingerBread. I can't afford $700 for an off-contract Q10, so I'm going to wait...until BB gets more desperate and the price drops.