Apple's 1986-97 decline highly resembles BlackBerry's
I stumbled across this video of Steve Job's keynote at Macworld 1997. It was his first public appearance since returning to Apple which, at the time, was in an eerily similar situation as present day BlackBerry Inc. Apple was in a lot of turmoil with revenues on the decline, saw their stock tumble, product flops, missed deadlines, a lack of respect in the media, etc. Windows was gaining market share at a rapid pace, and Apple couldn't adapt to that trend quickly and effectively enough. In 1996, sweeping layoffs began. In July of '97, Apple's board imploded, opening up the door to most charasmatic, focused CEO the world has ever seen. It's amazing how Jobs came in and cleaned house, first acknowledging to the faithful that Apple was broken, and how he vowed to turn things around by rethinking everything. That even involved making a deal with what they considered the devil, then basically telling the audience to deal with it.
One can only imagine an inspiring figure standing in front of a passionate audience at the next BlackBerry event with the resolve to stop the bleeding by taking extraordinary measures like that.
Jobs takes the stage at 5:39, but the preamble is highly relevant as well. Enjoy.
Macworld Boston 1997-Full Version - YouTube
Apple's 1986-97 decline highly resembles BlackBerry's
Maybe I'm too young, but I don't see the similarities at all. Tech world was different, not to mention Blackberry doesn't have anyone with the vision of Steve Jobs and crew. Cool video though.
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