There you go, now you can watch ESPN3.com content on your iPhone or iPad if you have an email address that's affiliated with the listed cable/Internet providers. If you don't, call or email your cable/Internet provider and ask them to get affiliated with ESPN for this service.
Yup. Downloaded this today. So far my provider doesn't support it yet. But man oh man, once they do this is going to he great. I've already e-mailed twice.
If you pick another supported provider from the list and just pick to continue without an email address, you'll get 4 hours of demo streaming to play around with. Try it.