1. Entertainment72's Avatar
    Awesome sales for Apple.
    Record Mac, iPhone and iPad Sales
    Highest Revenue and Earnings Ever


    CUPERTINO, California—October 18, 2010—Apple« today announced financial results for its fiscal 2010 fourth quarter ended September 25, 2010. The Company posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter. Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter’s revenue.

    Apple sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. The Company sold 14.1 million iPhones in the quarter, representing 91 percent unit growth over the year-ago quarter. Apple sold 9.05 million iPods during the quarter, representing an 11 percent unit decline from the year-ago quarter. The Company also sold 4.19 million iPads during the quarter.

    “We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

    “We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80.”

    Apple will provide live streaming of its Q4 2010 financial results conference call beginning at 2:00 p.m. PDT on October 18, 2010 at Apple - Quarter 4 - 2010 Financial Results. This webcast will also be available for replay for approximately two weeks thereafter........ read more
    Last edited by Entertainment72; 10-18-10 at 05:06 PM.
    10-18-10 05:04 PM
  2. avt123's Avatar
    Very impressive numbers. They sold more iPhones than RIM sold with their whole BB lineup.
    10-18-10 05:13 PM
  3. Roo Zilla's Avatar
    14 million iPhones.... dayam!!! No wonder they had constant shortages.
    10-18-10 05:25 PM
  4. mark_rivers19's Avatar
    Great figures!

    Posted from my CrackBerry at wapforums.crackberry.com
    10-18-10 05:51 PM
  5. infamyx's Avatar
    Poor RIM to be blatantly called out by Apple.

    Posted from my CrackBerry at wapforums.crackberry.com
    10-18-10 06:11 PM
  6. stuaw11's Avatar
    LOL at the fanboys sitting in the BB section not knowing what to say now after boasting about their 12.1 million sold saying Apple cant keep up, is limited by only being on ATT, and needs VZW more the VZW needs them LOL.

    Imagine IF there comes a VZW iphone, 25 million a quarter sold?
    10-18-10 08:09 PM
  7. chuckh0308's Avatar
    I really don't care how many iPhones they sold. What I want to know is what the remaining surprises are for the rest of the year? 128GB iPod Touch? Please!!! 320 GB iPod Classic? Please!!!

    Or are they just referring to the numbers I don't care about? LOL!
    10-18-10 08:18 PM
  8. ugahairydawgs's Avatar
    I really don't care how many iPhones they sold. What I want to know is what the remaining surprises are for the rest of the year? 128GB iPod Touch? Please!!! 320 GB iPod Classic? Please!!!

    Or are they just referring to the numbers I don't care about? LOL!
    Gonna be the MacBook Air refresh & OS X Lion they are about to bring out on Wednesday.
    10-18-10 08:46 PM
  9. RetroAndreas's Avatar
    LOL at the fanboys sitting in the BB section not knowing what to say now after boasting about their 12.1 million sold saying Apple cant keep up, is limited by only being on ATT, and needs VZW more the VZW needs them LOL.

    Imagine IF there comes a VZW iphone, 25 million a quarter sold?
    BB fanboy here who also bought 400 shares of apple stock last year :-)

    Gonna buy me a playbook when I decide to sell.

    PS
    Never mix work with pleasure.
    10-18-10 10:42 PM
  10. Entertainment72's Avatar
    Imagine IF there comes a VZW iphone, 25 million a quarter sold?
    That is just downright SCARY!!!!
    10-18-10 11:56 PM
  11. phonejunky's Avatar
    LOL at the fanboys sitting in the BB section not knowing what to say now after boasting about their 12.1 million sold saying Apple cant keep up, is limited by only being on ATT, and needs VZW more the VZW needs them LOL.

    Imagine IF there comes a VZW iphone, 25 million a quarter sold?
    Yea the fanboys are feeling a little salty right now.

    Posted from my CrackBerry at wapforums.crackberry.com
    10-19-10 05:37 AM
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