1. LostOnThePianoRoll's Avatar
    Well, just looking around, i came across this :

    "Opening up bbm is the right move for BlackBerry"

    http://seekingalpha.com/article/1447...ce=google_news

    Makes sense?

    Posted via CB10
    anon(3072139) likes this.
    05-20-13 01:44 PM
  2. Gordon Follett's Avatar
    Can't read it. Copy and paste it in here
    05-20-13 01:59 PM
  3. LostOnThePianoRoll's Avatar
    "Blackberry (BBRY) is making its messaging platform, BBM, available on Apple's (AAPL) iOS and Google's (GOOG) Android. The platform is still very powerful, and is a core asset for Blackberry. Consider the following:

    Over 60 million monthly active users
    Over 51 daily active users connect for 90 minutes a day on average
    Over half of the messages are read within 20 seconds of receipt
    Over 10 billion BBM messages are sent daily
    Now that Blackberry is opening a platform that has high engagement and strong loyalty among users to other platforms, the move serves to accomplish three things. First, the existing 60 million users on Blackberry do not need to switch platforms because users who already left will be reachable via BBM. Second, opening up BBM serves to showcase the value of a physical keyboard. Blackberry users are quick to respond to messages, because it is much more efficient to enter text with a physical keyboard. The timing of opening BBM coincides with the release of Blackberry Q10. The Q10 is already getting strong initial orders from the Blackberry user base. Consumers who are on another smartphone platform and without a keyboard may finally consider switching back to Blackberry.

    The third, and most significant reason opening BBM to other platforms is to respond to the threat of messaging service apps like WhatsApp, Facebook (FB) Messenger, Kik, and Viber. In particular, WhatsApp poses the most threat to Blackberry's BBM. Its CEO boasted that WhatsApp has more users than Twitter and more messages than Facebook. This implies that WhatsApp has more than 200 million monthly users, and processes 18 billion messages daily. By comparison, Facebook processes 10 billion messages a day.

    A $0.99 a year subscription rate would imply a $200 million revenue value for Blackberry, were Blackberry to win the entire WhatsApp user base. To aim for a user base of 200 million for BBM outside of the Blackberry platform, Blackberry is making the messaging service free.

    Financial Implications

    There are two ways to quantify the value of opening the BBM service. If between 0.1% and 5% of the WhatsApp user base switched to a Blackberry Q10 device, the net addition of users would be:
    Interesting read about bbm's future and the effect on blackberry!-img_00000274.png


    Assuming the BB10 release serves only to stop the decline in the user base, convincing users from other platforms to buy a Q10 would have a significant impact on unit sales. Blackberry could double its BBM user base if 30% of the WhatsApp users install BBM for iOS/Android:


    Interesting read about bbm's future and the effect on blackberry!-img_00000275.png

    Blackberry could realistically capture at least 25% of the WhatsApp user base, since BBM will be free. BBM also has premium functionality that includes video, voice, and groups having up to 30 people. The new BBM Channels, which is currently in beta testing for users, provides further advantages over WhatsApp."

    --------------------------

    I actually found copying that article into the remember app really convenient! And the text selection is pretty neat on the Z10

    Posted via CB10
    SHOBOKSHY likes this.
    05-20-13 03:16 PM
  4. luckynando's Avatar
    I'm excited about this announcement. Can't wait!

    Posted via CB10
    05-21-13 01:26 AM
  5. TheDutch20's Avatar
    Good post OP!


    Posted via CB10
    05-21-13 11:03 AM
  6. CT9AJ's Avatar
    Read that one yesterday too, exciting times ahead.

    Posted via CB10
    05-21-13 11:12 AM

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