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All I know right now is that BB10 has got to come on May 15th (or whenever Jam/Live 2013 is). All was fine but now all my webpages are using Flash 9 and PB doesn't have it. Also, whether BB likes it or not, May 15th is the unconfirmed date of many users of their products and if they don't even so much to mention the PlayBook and BB10 then it will feel like they missed the "deadline". Yes it is unconfirmed, but consumers are getting inpatient and even though totally assumed, expectations are for that day/week.
Maybe I will have a change of thought tomorrow, but I am a bit annoyed about my webpages.
05-11-13 01:49 AM - Thank you for taking a break from running your own multi-billion dollar corporation to provide Thor with coaching on how to do his job. The world is a better place for it.
Jokes aside, I honestly believe this is simply a matter of 'opportunity cost'. If you have finite resources, where do you stick it? On Z10, Q10 or PlayBook? Logically, it's where you get the most ROI. Given that it took BlackBerry almost 2 years to ship 2.3 million PlayBooks (majority of those after they took a big write down) and they shipped a million Z10's in the last few weeks of the first quarter, it's obvious to me where the ROI is for them.
Agree, but there aren't many PlayBook customers, unfortunately.BB didn't set an acceptable time frame ("this year") and have barely mentioned the PB except for a few interviews and tips on twitter. If they don't set an acceptable time frame, then consumers will and that is horrible for them.
You could always send your resume to Thorsten and tell him of your great plans to personally lead the PR and marketing teams to greatness.They also do not have any real PR department (or if separate, a marketing department for that matter) that can quell broken promises to a large portion of the small pool of consumers they have (compared to their competitors).
Feel like sharing your resume, since you've made such bold statements insulting the leaders of the company? Tell us about your great business achievements ...They are oblivious idiots, or worse they are complete idiots if they didn't make the BB10 future compatible to different screen sizes.... but that seems way too stupid for a company of that size and history.05-13-13 11:20 AM - First, I would share my resume, but I don't like to brag and make people feel bad comparing themselves to me.Thank you for taking a break from running your own multi-billion dollar corporation to provide Thor with coaching on how to do his job. The world is a better place for it.
Jokes aside, I honestly believe this is simply a matter of 'opportunity cost'. If you have finite resources, where do you stick it? On Z10, Q10 or PlayBook? Logically, it's where you get the most ROI. Given that it took BlackBerry almost 2 years to ship 2.3 million PlayBooks (majority of those after they took a big write down) and they shipped a million Z10's in the last few weeks of the first quarter, it's obvious to me where the ROI is for them.
Agree, but there aren't many PlayBook customers, unfortunately.
You could always send your resume to Thorsten and tell him of your great plans to personally lead the PR and marketing teams to greatness.
Feel like sharing your resume, since you've made such bold statements insulting the leaders of the company? Tell us about your great business achievements ...
Really what I am saying is, of course, opinion, but there is some things that I believe ]to be common sense.
So to your point that they only shipped 2.3 million units. When then RIM was restructured with Thorsten heading the company, I believe a new marketing director/VP was named. He said that they will be trying for a grass roots/word of mouth campaign and that could have been made easier by having at least 1.5 million users (very conservative estimate, but shipped doesn't mean sold) with BB10 on their devices. On top of that, for developers, having an additional 1.5 million user pool using BB10 and checking out their apps would sweeten the pot. I think they know this, in respect to developers, and that is why PB will be getting BB10. The marketing aspect, even though that is/was the plan, was bypassed completely.
As for resources and opportunity, well this goes with the last part that I said. To future proof an OS then they must be aware that it has to be scalable. To save on time and energy they need to only have 1 base OS and 2 versions. That first version for the phone should have been and was first priority. The second version would be for tablets (right now they are not focus on making new tablets, but things change. Look at Apple's "7in tablets are too small" comment). The tablet version is essentially the same as the phone with tweaks, the base is there, the foundation is there. That is why it should be at least been in beta by the time the phones came out (also would have helped for marketing, as mentioned above).
The PR thing is just good customer relations and good business practice. To not set a timeline that narrows over time means that people are going to get impatient (you know, you see the boards). Rumors will go rampage saying "BB10 won't be on the PB", and "BB10 coming this week" but the week comes and goes with no BB10, both disheartening on consumers. People will set deadlines and say that BB "missed them again" (remember OS2.0?). People will move on to competitors because "BB10 won't be on the PB" or "who knows when, might as well get a different brand" or people will feel like they are getting the run around and are not important to BB. Say 1 million people bought the PB while on the fire sale and never used a BB product before. Say that that is 500,000 potential future supports that feel jaded because they were told it was coming out but then ignored. It is about the information not being released yet, not the product not being released yet.
Please don't think that I am saying that BB10 won't be out, or that BB is horrible. What I am saying is that aspects of the company are weak and need to be straightened out, especially their PR and communication. If in fact BB10 comes out this week (rumors), they should have mentioned that by now. If they don't mention anything about the PB, that will be a million or 2 people upset (some more than others... some will stick around but some may leave). Sure that may not be 50% of their base, but they are far behind Google and Apple, so for them, a million or 2 customers are nothing to sneeze at.
Edit: If there was offense taken by me calling BB "idiots", I was using it playfully. I do think they are oblivious to things in relations to PR and marketing. Though traditional marketing has become better (I see more from BB now, not a lot but more).Last edited by BerryClever; 05-13-13 at 01:11 PM.
05-13-13 12:41 PM - Best retort I've received all week and it made me laugh out loud! Well done (and well needed by me today!)First, I would share my resume, but I don't like to brag and make people feel bad comparing themselves to me.
I guess. But I think there would have been a revolt. There was so much concern over BlackBerry losing money that it would have been seen as "why are you wasting any energy on this?". I remember one shareholder call where an analyst flat out sad, "at what point do you just cut the cord and let this thing die?"He said that they will be trying for a grass roots/word of mouth campaign and that could have been made easier by having at least 1.5 million users (very conservative estimate, but shipped doesn't mean sold) with BB10 on their devices.05-13-13 05:38 PM
BlackBerry Hinting @ PlayBook Update?
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