I am impressed, to be honest. That could have been exceptionally awkward, but they managed to pull it off.
I also cannot help but feel that things like this has to have an effect on Rim's staff in that the products can be used for fun things aside from business.
People may see this differently but I think this is probably the best ads they cooked up. RIM used to be quite uptight to match the "professional" or "business" image. I don't think this is possible if the dual CEOs are still in office.