Yes they are having a bold a day contest and on twitter they sent out their bbm pin to enter and if you was accepted as their bbm friend you was enter in their contest.
Quite annoyed that its for NA only. Not to mention buyers of os7 phones elsewhere do not getting enjoy the free apps too. Not surprising that where I am, there is probably 1 bb fro every 100 iphone. Keep up the good work rim, your numbers are falling every day.