BlackBerry has been a sponsor of the NBA this season and while I like the Be Bold campaign, why don't they incorporate some PlayBook marketing as well. They had a 'Be Bold' moment at halftime so why not a 'PlayBook play of the game' as well. It could prove to be good marketing especially in the US. Just a suggestion.
It's small overnights like this that prevent RIM from reaching many potential customers. Both the Knicks/Celtics and the Heat/Lakers games today were highly anticipated and both halftime shows were sponsored by BlackBerry but yet there was no PlayBook presence. They had a chance to reach out to potential customers in big cities like Boston, Los Angeles, Miami and New York. Millions of people simply overlooked. They already paid for the advertising so why not focus on all their major products instead of just the Bold, even though it's a great phone. I just really think this needs to be addressed.
And furthermore, with the recent emergence of Jeremy Lin, I'm sure there was a great contingent of the Asian community watching the Knicks game. RIM really needs to get the most out of the money they already spent on marketing. Sometimes it's just about exposure and someone really dropped the ball here.
I do know in Miami at the TripleA during Heat games there is a BlackBerry Be Bold booth for blackberry users to go over and sign up for free giveaways. BlackBerry's presence is at all the games this year.
