| | 06-20-10, 11:23 AM Thread Author #1
BlackBerry at a concert I went to... guerrilla advertising
So yesterday I took the family to a Teeny bopper concert (Wham Bam) in Toronto. I wasn't really looking forward to it, as most of the acts I didn't like very much. I do listen to current music, but this wasn't my thing.
Now, anyone that knows me, knows that I'm a HUGE BlackBerry fan-boy. I have converted many people from dumb-phones to BB's, and enjoy the phones tremendously. I beta test for BB (beta zone) and always buy the newest handsets...my entire family has a BB, and many of my friends do as well.
So anyways, as we entered the amphitheater I noticed a BBM chat bubble about 20"x20' that said "add me for better seats" and had a barcode to scan. I stopped, and scanned the barcode. My family turned back and asked me WTF I was doing We found our seats, and I had to run to the bathroom. On my way, I noticed another sign. Different message, different PIN and barcode. I scanned that one too. I was then on a mission to find any and all of these signs throughout the entire place. I found a total of 5 different PIN/barcodes (there were more signs, but only 5 PIN in total) and I added em all. I get back to the family, and tell my oldest son to add em all too.
About an hour later, these contacts add me and send me a message. Each message described a different "perk". The idea was to add all the contacts, get them to add you to BBM, then track them down to win the prize.
The 5 stations I identified were:
1- Sunblock (show up, they give you a small bottle of sunblock. The venue was outside)
2- Battery swap (you give them your battery, they give you a fully charged one)
3- VIP pass (free food, free booze, swag bag)
4- Front row seats
5- Turns out to be VIP passes to a bar/after party
So, now I'm on a mission (Uber geek I know).
I find the sunblock and battery girl, we chat, but they are VERY secretive.
I manage to find the ticket girl. She hands me 2 tickets for the front row! SWEET!
My son and wife find the VIP chick. They get 2 VIP passes and hit the food/bar. While in the VIP lounge, my son sees another poster. He scans that one. A few minutes later he gets a message from this PIN. He won a BlackBerry 9700! awesome!
So we put the kids in the front row seats (wife and I had no interest in them )
The wife and I went to the VIP and had some food and drink.
All in all we had a great day. Got a ton of free stuff, and met some really cool BB people.
I found this kind of thing very interesting. It was marketing, but only for BB people, as the average person doesn't even know about barcode scanning etc. It was more of a rewards based system, for BB users. Never seen anything like it, but too cool!
(anyone wanna buy a BNIB 9700 $400 unlocked)
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