Unless the supposed new version has the following, App World will still be problematic:
The pictures of the apps are too small; of poor quality; or outright missing. In this day and age, there is no excuse for this; pictures MUST be larger with an increase in the quality of the actual picture. It also MUST be mandatory for developers to provide pictures of their apps.
All apps, but particularly for those with a cost associated with them, must have a minimum explanation of what the app does. This minimum excludes the phrase "this app is super excellent app". Really!?! So what exactley does it do?
Searching <-- note the emphasis RIM
There must be a complete overhall done to the existing search algorhthym; additional filters are needed, e.g., portrait/non portrait use; android/native; date added to appworld; developers name; etc.
As for the existing filters, try actually getting them to work, e.g., searching for apps and then filtering them by ratings, one would think that it would list all the 5 star apps first followed by 4 followed by 3, etc. Instead, you get some 5 apps, then a few 3, then a 2, then a 5, etc. The existing filters are nonsensicle - they dont work period.
What's been updated
The "whats been updated" filter needs to be reintroduced so that users can keep track as to what apps have been updated.
I know some developers do not like this, but honestly, you need to be providing changelogs so that users know what actually has been changed - especially if your app moves from Native to Android or if your planning on removing features that were already in the app.
App World should allow users to create a "notify me" option in which users could type the name of a developer they wish to follow - whenever said developer updates their apps or introduces new ones; a notification would go off in App World so that the user is instantly informed. In this way, if a users finds a developer who they particularly like, they can have an easier time finding any new apps that apear.
It certainly would be nice to have a mechanism whereby a user could "block" developers they do not wish to support. Yes, Digi-Media, I'm looking at you with this one.
I know that this is a long list, but as App World grows, as evidenced by the BBW, substantially more effort is needed to create a storefront - and thats what it really is - that is more robust and useful. As others have stated, it's growing harder to find apps and the current mechanisms to search for apps is not cutting it.