- 06-10-2012, 09:30 PM #151
Last edited by kennyliu; 06-10-2012 at 09:37 PM.
- CrackBerry Addict
06-10-2012, 09:31 PM #152
- 758 Posts
Well Apple are marketing geniuses. One banner has elicited over 4200 hits and close to 160 replies in a CrackBerry forum. Now multiply this by the permutations and combinations on the Internet. The Apple spin doctors and PR brigade have not spent a red cent. Yet any move or speculation of Apple's intentions are analyzed with CSI scientific precision.
Not even Google I/O event can muster this kind of buzz.
When BBOS 10 drops this fall, will anyone hear it after the thunderous tsunami of iPhone 5? Carriers might be too busy with the other piece of fruit.
Last edited by the_sleuth; 06-10-2012 at 09:34 PM.Evolution of Communication: Rotary Phone > Dial Tone > Motorola Walkie-talkie > Nokia 2160 > Nokia 6190 > Samsung a460 > Samsung a920 > BB 8700 > BB 9530 > BB 9860 > PlayBook 32GB > z-wait is over, BlackBerry Z10 for me
- 06-10-2012, 09:35 PM #153
- 06-10-2012, 09:41 PM #154
- QNX doesn't require rebooting your device, when an app misbehaves. In fact, it never requires a reboot.
- All non-RTOS and non-microkernel OSs are plain unstable and crash regularly
- QNX is the only platform that doesn't need apps
- And, most importantly, iOS never powered a nuclear power plant
At least this is what I got from reading some of the posts
Last edited by kennyliu; 06-10-2012 at 10:37 PM.
- 06-10-2012, 09:44 PM #155Blackberry Q10 - SQN100-3
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Blackberry PIN: 2AE2973A
- 06-10-2012, 09:51 PM #156
Oh, by the way, do you know why PBOS takes 3 minutes to boot up?
It's all because of security built into QNX.
(but I remember reading that QNX Neutrino was one of the fastest booting desktop systems :giggles: )
Sorry, I am just being sarcastic
Last edited by kennyliu; 06-10-2012 at 09:54 PM.
- 06-10-2012, 10:47 PM #158
Probably the last thing on the consumer's mind is whether the OS is used in planes, whether it's real-time or microkernel.
A platform just needs to work, and work well.
Anyway, I hope that BB10 will pleasantly surprise us.
Last edited by kennyliu; 06-10-2012 at 10:49 PM.
- CrackBerry Addict
06-10-2012, 11:03 PM #160
- 760 Posts
Does large sales imply being advanced or customer satisfaction?
- 06-11-2012, 01:51 AM #163Blackberry Q10 - SQN100-3
Follow me on Twitter: @nugentkt
Blackberry PIN: 2AE2973A
- 06-11-2012, 07:19 AM #164
- 06-11-2012, 08:46 AM #165
Expecting Apple under either Jobs or Cook to say anything other than "this is the greatest thing in the world" is like expecting Donald Trump not to call every golf course he owns the best in the world or for BMW to do away with their "The Ultimate Driving Machine" slogan. None of them are true, but that's what advertising and self promotion is all about.
- 06-11-2012, 08:54 AM #166"Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don't turn up at all." -Sam Ewing
Rollin' on Twitter
- 06-11-2012, 09:07 AM #167
So, anyone who waved off the importance of the marketing effort--no matter what your "expertise" tells you, I'll take Historical and Current examples of success over any expert advice.
I can see it now--BB10 is AWESOME, best OS around today...and Apple says "Our is better" (effectively) and wins, without ANY regard to functionality or anything else real.
What people don't seem to get is that BB10 won't even get a CHANCE to win people over without a VERY effective marketing campaign.
"But, But, BB10 is X, Y, Z to the infinite power"
"It's iphone X."
That's BARELY an exaggeration.
That's the sad story I think, UNLESS Marketing makes it otherwise.
- 06-11-2012, 09:35 AM #168
So far, most rational people will concur that Apple is succeeding.
- 06-11-2012, 09:50 AM #169
Never said that you don't have to have a GOOD product. That's what Apple has--a GOOD product. What they have however is GREAT success.
However, if you think that Apple's success isn't HIGHLY dependent on its very successful marketing and branding, you're mistaken.
I don't think Apple is CLOSE to being the "Best" and never has been...well maybe a narrow time. Yet they hold a premiere position.
Great Products can fail, while GOOD products with superior marketing succeed. THAT is the story of the Apple iphone as I see it. Are there customers happy? OBVIOUSLY, but it doesn't mean the majority of those customers have spent one SECOND comparing their iphone to BB (or anything else).
People are VERY susceptible to Branding and Brand Loyalty--which is why companies spend millions upon millions of dollars on it.
Anyone who thinks that BB10 will win non-BB users over on its technical merits (or any type) is gravely mistaken. Without a Great marketing effort, they will not succeed in the consumer mobile device market.
- CrackBerry Genius of Geniuses
06-11-2012, 09:56 AM #170
- 6,454 Posts
We may be saying the same thing and I'm just splitting hairs.Ed
Be bold. Be pantless. Then go take a nice long nap.
- 06-11-2012, 10:03 AM #171
- 06-11-2012, 10:03 AM #172
If iOS is not close to the best, name a smartphone currently on the market that is clearly superior by a wide margin.
- 06-11-2012, 10:04 AM #173
If Apple customers are not looking to check out what the competition offers, that means Apple is doing one heck of a job at keeping them happy... and this is no small feat in our day of the John Fickle Smith.
Marketing makes new customers. Good products keep them. Your point that good products can fail is spot on. I just don't believe marketing can prop up a bad product for too long. Some fellow CBers will disagree with me on that. I also believe that corporate marketing is not what pushes iOS sales; I think word of mouth from satisfied customers does.
My overlying point is simple: marketing is not RIM's biggest problem right now, nor is it Apple's biggest weapon. Apple does know how to market the heck out of products, but it has also figured out something more important: how to create long-term mindshare.
- 06-11-2012, 10:06 AM #174
Is there any real way to determine if a consumer is well informed and buying what they REALLY want, or not? Probably not, but we all know advertising works, which indicates that people are not evaluating things that deeply, but responding to advertising and marketing.
That is my concern with BB10. I'm assuming it will be technologically great (really don't know yet), but that most people will never get to the point of evaluating that at all.
One step back--first, it is difficult to switch for most people--they can't buy a phone one month and then say "Oh I like this better." So, there is a lot of built-in inertia in this market for casual users. A casual user isn't nearly as likely to bet on something that is different from what they're used to (and is "cool" and works--like the iphone).
What I'm saying is that the majority of smart phone users are TOLD what they want (or need) and don't bother looking at what is really the best device (objectively or for their actual needs). That's why I think that Marketing (Assuming the devices aren't total junk) is MORE important than the actual device.
I think Marketing trumps product in the Mobile Market, and I claim that Apple is the prime example of this. That's not saying Apple is a BAD product, just not the magically awesome product many people hold it up as being.
RIM is NOT competing on a level playing field currently (or when BB10 will drop), and Marketing I think is the reason why.
- 06-11-2012, 10:13 AM #175
I do agree that Word-of-Mouth is a huge asset to Apple, but emphasize that this is a mechanism to ignore actual product evaluation. RIM has the opposite problem in many cases, or rather the good word of mouth is brushed aside.
Maybe it comes down to position held by each of these two example companies. Apple's position (or perhaps inertia) is carrying it forward, whereas RIM has little or none.
Where we differ I think is that I think non-technical efforts (be it word of mouth, or marketing, or press-buzz) is MUCH faster at creating momentum, ASSUMING there is a good product.
ALL of what I've been talking about in various threads works under the assumption that these products are all at least "good."
I would agree that RIMs biggest problem right now is finishing their BB10 work and getting a product out. However, I think it is very important to lay the groundwork for launching BB10, and to get that inertia in their favor.