Why RIM Should Not Sell the BlackBerry Brand--and Why It Should

[JPMorgan_]

This article is pretty good, it explains what we all knew already, RIM is betting their future on the BB10 devices,
And also it explains why It would also be time for selling, but not trolling just explaining both scenarios. What do you think????
Blackberry 10 is everything for Research In Motion and the future of the company.


Why RIM Should Not Sell the BlackBerry Brand--and Why It Should

Why RIM Should Not Sell the BlackBerry Brand--and Why It Should | PCWorld Business Center

[mccs]

In my opinion, and it's shared with the author of the article, it comes down to the failed leadership of the co-CEOs and really, the failure of the board to act on this.

RIM shouldn't sell the Blackberry brand but should ship out the co-CEOs. Why try and compete with Apple and Google in a market space they don't own (consumer); RIM needs to strengthen the foundation of what made their reputation -- the business sector. They need to recognize they can't be the end-all-be-all of the communication world but they can be the cornerstone of the business world.

As a stockholder of RIM, watching that slide from a 52-week high of $70+ to now trading at just below $14 has been a bit difficult. And that slide isn't because the products on their own lack focus, it's because the leadership of the company can't find it's focus -- and that includes all of the board members who have a decision/say in sticking with the status quo.

[wayneholbrook]

Originally Posted by mccs

In my opinion, and it's shared with the author of the article, it comes down to the failed leadership of the co-CEOs and really, the failure of the board to act on this.

RIM shouldn't sell the Blackberry brand but should ship out the co-CEOs. Why try and compete with Apple and Google in a market space they don't own (consumer); RIM needs to strengthen the foundation of what made their reputation -- the business sector. They need to recognize they can't be the end-all-be-all of the communication world but they can be the cornerstone of the business world.

As a stockholder of RIM, watching that slide from a 52-week high of $70+ to now trading at just below $14 has been a bit difficult. And that slide isn't because the products on their own lack focus, it's because the leadership of the company can't find it's focus -- and that includes all of the board members who have a decision/say in sticking with the status quo.

I constanlty ask myself how can any board sit back and watch this and do nothing? Why arent stockholders up in arms and screaming for action? its like everyone is on medication watching a company go up in smokes. I just dont get it.

[BBBrooklynFAN]

Originally Posted by wayneholbrook

I constanlty ask myself how can any board sit back and watch this and do nothing? Why arent stockholders up in arms and screaming for action? its like everyone is on medication watching a company go up in smokes. I just dont get it.

Believe it or not, B & L are also co-chairmen of the board, the rest of which is filled by their long-time cronies. Who's going to fire them?

The only ways to kick them out is a shareholders' revolt or a hostile takeover.

[jpro757]

Well the article was a good read and did give two sides of the argument. In my opinion it is time for the co-ceo model to disappear. They have missed the on ramp time and time again. Whether or not the reason for the delay is accurate there is a issue that has not been addressed or solved yet. RIM can not afford to not sell. Keeping the structure of the company will only slow down its demise instead of a reinvention. I know its not all about apps but its about apps, marketing, public persona, consumer experience, developer relations, and ecosystem. I have never been a big fan of apple. It is not because I hate their product. I just did not understand the hype when clearly the phone lacked native features and tools, that other smartphones carried. The once a year updates and the strict limits Apple place on you the consumer once you have the product at home. My whole house have used berries my wife the 9800 and bold, my 13yo sold the curve and me the curve, bold, and torch. Well over this holiday my son and wife have chucked their berries for the Iphone. I do like the device just not as much as my berry. The set up process was long and required you to enter credit card info, even for free apps. The second is the brainwashing. Now my wife has a PB and loved her berry. However when the iphone got their she couldn't wait to bash the old berry. I did play with it and bought her a few accessories and then i understoood the IPHONE craze.It is the total i experience. the apps and gadgets on the market that a iphone can be used for is vast. The I-life gives you many uses and this where the consumer is trying to tie everything together and They enjoy doing this . Developers or big name stores do not even bother with the Berry. That is sad and you ask yourself why hang on. The iphone can handle work email and is working more like a smartphone everyday. The consumer base for RIM is small. Overseas biz does not keep you in the loop her in the states. Berries have to play on the same field has the other devices. This is why a change with the ceo's and a buy out is the only fix. I feel Microsoft is the best option . Microsoft is a respected company that will bring the developers back and a renewed interest. and they are building themselves as a ecosystem in the home like IOS. This OS2 could be the last straw for the company. I mean even if they make a good phone but leave off dual cameras or skype and things that the public is screaming for. Then RIM might as well burn the place. Im worried that this PB might just be a paperweight in the future. Its time for us to get in contact with the shareholders and spam them with emails asking for the CEOS'S to be removed. Lets go team or its I will see you in I-chat

[AliensWanted]

Originally Posted by BBBrooklynFAN

Believe it or not, B & L are also co-chairmen of the board, the rest of which is filled by their long-time cronies. Who's going to fire them?

The only ways to kick them out is a shareholders' revolt or a hostile takeover.

It is spelled M-I-C-R-O-S-O-F-T folks.

If Microsoft bought RIM it would be a godsend. Imagine combining their strengths. RIM already makes solid hardware, marry it to solid software like WP7.5.....create adesign language to charging cradles and docking stations work like Apple does with the iDevices....so any new WP7/BB product fits into the same cradle and works across the board.

That is one of Apple's smartest business moves...the unification of design language and simplicity.

No one will touch them until that is addressed.

Example: I own an iPhone, iPod and two family members also own iProducts. We have in our house three iHome clocks with radios and an iHome stereo system. Everyone can use their iDevice in any of these units to charge them and play audio...and we also use an Apple TV, where each of us can control the Apple TV (and a Roku box as well).....not to mention the app to control our FiOS cable box. None of this would be possible without proper design and unification....the products don't even have to be the same size or generation, but if they all run the app and interface with the hardware, this allows my entire household to be run with iProducts.

Why would I change unless that can be replaced?

Microsoft needs to buy RIM and do this. They'll KILL Apple this way.

[sosumi11]

Originally Posted by AliensWanted

It is spelled M-I-C-R-O-S-O-F-T folks.

If Microsoft bought RIM it would be a godsend. Imagine combining their strengths. RIM already makes solid hardware, marry it to solid software like WP7.5.....create adesign language to charging cradles and docking stations work like Apple does with the iDevices....so any new WP7/BB product fits into the same cradle and works across the board.

That is one of Apple's smartest business moves...the unification of design language and simplicity.

No one will touch them until that is addressed.

Example: I own an iPhone, iPod and two family members also own iProducts. We have in our house three iHome clocks with radios and an iHome stereo system. Everyone can use their iDevice in any of these units to charge them and play audio...and we also use an Apple TV, where each of us can control the Apple TV (and a Roku box as well).....not to mention the app to control our FiOS cable box. None of this would be possible without proper design and unification....the products don't even have to be the same size or generation, but if they all run the app and interface with the hardware, this allows my entire household to be run with iProducts.

Why would I change unless that can be replaced?

Microsoft needs to buy RIM and do this. They'll KILL Apple this way.

Microsoft has a hardware arm. It's called xBox. They tried to expand it with Zune and even though Zune was good hardware, it still didn't sell.

Plus now you have to get Microsoft to admit their Windows 7 deal with Nokia is a failure. Not going to happen.

RIM made the mistake in buying QNX instead of Palm. With Palm RIM could've had a slick and powerful OS immediately. But the co-CEO's refused to acknowledge that Palm could do software better than RIM.

Which, based on how QNX is working, Palm did.

[AliensWanted]

Originally Posted by sosumi11

Microsoft has a hardware arm. It's called xBox. They tried to expand it with Zune and even though Zune was good hardware, it still didn't sell.

Plus now you have to get Microsoft to admit their Windows 7 deal with Nokia is a failure. Not going to happen.

RIM made the mistake in buying QNX instead of Palm. With Palm RIM could've had a slick and powerful OS immediately. But the co-CEO's refused to acknowledge that Palm could do software better than RIM.

Which, based on how QNX is working, Palm did.

And they f***ked up again by not allowing Amazon to be their Saviour! RIM is dead.

Brain dead.

webOS was not the solution....that would have taken longer for that deal to get off the ground.....RIM is already behind with an OS they have owned for a few years (QNX) and webOS is your answer?

What was the question?

WP7 is less than two years old and is adding applications faster than the largest operating system (Android) and barely behind iOS. Nokia hasn't even released phones, yet you have them as a failure? Zune was never the right solution because it lacked vision, which is something Microsoft is NOT repeating with live tiles going to their desktop OS....they're ALL IN......I assume you're under a rock or something since you do not know this.

How is that again that you know the Nokia/Microsoft venture has already failed? If you own a time machine (as you must since you have predicted the future) then please, the next fifteen lottery numbers for all of us.

Thanks in advance.

[RCCollins]

Originally Posted by sosumi11

Microsoft has a hardware arm. It's called xBox. They tried to expand it with Zune and even though Zune was good hardware, it still didn't sell.

Plus now you have to get Microsoft to admit their Windows 7 deal with Nokia is a failure. Not going to happen.

RIM made the mistake in buying QNX instead of Palm. With Palm RIM could've had a slick and powerful OS immediately. But the co-CEO's refused to acknowledge that Palm could do software better than RIM.

Which, based on how QNX is working, Palm did.

More proof is that the Playbook is very derivative of WebOS. The Co-CEOs lack vision, and they are paying for it now, it will take them at least another year of QNX development for them to muster what they could have had months ago. When their QNX "super phone" is ready we will all have moved on to the next big thing.

[Tõnis]

Why would RIM sell the BlackBerry brand, to appease a bunch of investment banksters who overpaid for stock?

[sf49ers]

Originally Posted by RCCollins

More proof is that the Playbook is very derivative of WebOS. The Co-CEOs lack vision, and they are paying for it now, it will take them at least another year of QNX development for them to muster what they could have had months ago. When their QNX "super phone" is ready we will all have moved on to the next big thing.

wrong, QNX and WebOS are miles apart, the only commonality they share is the UI interface and a few gestures and that's about it. QNX is way powerful than webOS and have a lot more security certifications than webOS ever did. Also HP almost written off close to $3 billion and still couldn't change underpinnings of webOs which has some huge limitations regarding performance, support for other architectures etc.

The problem as is not with the QNX OS but the integration with RIM's backend services and they could have had similar problems even if they had acquired Palm or went with any other OS. As is Playbook OS has a comparable ecosystem when compared to WebOS and then why waste a $1 billion dollars on which ain't contributing anything extra. BB 10 it is after all and we will have to just wait it out.. and it is what it ...

[AliensWanted]

Originally Posted by Tõnis

Why would RIM sell the BlackBerry brand, to appease a bunch of investment banksters who overpaid for stock?

To collect a paycheck.

That's why adults go to the office last time I checked.

[Economist101]

Originally Posted by AliensWanted

To collect a paycheck.

That's why adults go to the office last time I checked.

Yeah some on these forums are of the opinion that having the "best security" or "most robust OS" is a replacement for sales, revenue, and profit.

[RCCollins]

Originally Posted by sf49ers

wrong, QNX and WebOS are miles apart, the only commonality they share is the UI interface and a few gestures and that's about it. QNX is way powerful than webOS and have a lot more security certifications than webOS ever did. Also HP almost written off close to $3 billion and still couldn't change underpinnings of webOs which has some huge limitations regarding performance, support for other architectures etc.

wrong, WebOS is a *NIX OS just like QNX. Any perceived "super power" of QNX is a sales pitch, nothing more. RIM could have had a more functional OS than they have today months ago, and focused their energy on getting BES to run on it.

[Tõnis]

Originally Posted by AliensWanted

To collect a paycheck.

That's why adults go to the office last time I checked.

Collect a paycheck? They already do that. RIM is profitable. The banksters are free to self-defenestrate.