Welcome to the CrackBerry Forums Create Your Account or Ask a Question Answers in 5 minutes - no registration required!
Results 1 to 12 of 12
Like Tree15Likes
  • 6 Post By onatewi
  • 7 Post By ctuffy
  • 1 Post By G-bone
  • 1 Post By calicocat2010
  1. onatewi's Avatar
    CrackBerry User

    Posts
    12 Posts
    Thread AuthorThread Author   #1  

    Default Why 2013 is RIM's Blackberry Year

    Why 2013 Is RIM's BlackBerry Year - leadership, Management | IT strategy, Networking, iPhone, CIO role, RIM, Android, mobile, IT management, BYOD, Blackberry, management, Apple, consumer electronics, smartphones - CIO

    Why 2013 Is RIM's BlackBerry Year
    Rob Enderle (CIO (US))28 December, 2012 14:04Comments.As we look ahead to 2013, it's becoming increasingly clear that the new year provides an unprecedented opportunity for Research in Motion to make a huge comeback.

    This is largely because the market is dominated by two platforms: Android, which is seen as an unsecure malware magnet, and iOS, which comes from a firm that has never learned to spell "IT." In fact, Apple's biggest failures were Lisa and the Apple Server, both created on Steve Jobs' watch (Lisa was even his product, initially) and both targeted at the IT market.

    While phones and tablets are largely a consumer play, they are increasingly being used for business. Even in a BYOD world, IT still has a great deal of say about the hardware connected to its networks and services. As we start 2013, and as RIM brings out its next-generation products, the company will stand alone as the only mobile solutions provider focused on IT first and the needs of users later.

    [ Get advice from those who are making decisions and discover innovative products or strategies in CIO's Leadership and Innovation newsletter ]
    RIM will still need corporate and consumer users, but given the threats the company faces, this differentiator could drive the back into market. Let's look at a few other reasons why.

    Apple's Flaws: Siri, iCloud Disappoint

    Siri represents an Emperor's New Clothes issue that is cropping up around the iProducts. Siri, a voice command application that Apple has heavily marketed, really doesn't work well. During Steve Jobs' tenure, the company was able to create this image that, if a user had problems with the offering, then it was uniquely the user's issue, but Tim Cook hasn't been able to contain the customers talking among themselves and discovering that their problems are in fact common.

    Commentary: BlackBerry 10 Delay Looms Larger After Lukewarm iPhone 5 Launch

    Apple's success is partially due to the fact that users have largely ignored the problems with their products, while Apple has been incredibly effective in making those products seem trivial. However, MobileMe was terrible , and iCloud is only marginally better. Both were critical to strong integration with Microsoft Exchange-which is a typical user requirement when tied to phone use for work.

    If Apple users start looking at the faults in their devices-particularly in areas such as mail integration, where RIM is strong-the stage is set for a strong backlash favoring RIM.

    Android's Flaws: Security, Poor Mail Support

    Google recently pulled Exchange support from its mail platform as a free offering. Android lives in the world of free, and even though Google Play is second only to the Apple App Store in terms of the number of apps, app developers have long complained that they can't make money from a customer base that will accept only free stuff. Into this tension Google now pushes Exchange support-for a fee.

    On top of this, the device market is highly fragmented, which makes the operating system hard to secure and explains why Android is a malware magnet. A few months ago, for example, McAfee attacked an Android phone, causing it to cycle until it overheated and failed catastrophically. The mere idea that a phone might catch fire in a plane or office, should it be widely believed, would crater Android sales.

    News: Over Half of Android Devices Have Unpatched Vulnerabilities, Report Says

    RIM, like Apple and Microsoft, operates in a way that promotes apps that people buy and focuses on making products secure. As a result, BlackBerry devices are likely to be favored by those abandoning Android.

    Enter BlackBerry 10 to Save the Day?

    I've had some time to talk to RIM about its upcoming platform, and it appears to address each one of these shortcomings with a vengeance. BlackBerry 10 is based on an OS that is used to operate machinery. RIM started with a business oriented core and then addressed consumer needs-as opposed to the more common approach of putting a business façade over a device that was targeted first at consumers.

    If the market spits up Apple and Android devices for their inability to meet business user needs, RIM stands alone-or will, on Jan. 30, 2013 and the days that follow the BlackBerry 10 launch-as the company ready to embrace them. This is an unprecedented opportunity. As a result, 2013 could be an amazing year for RIM.

    Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

    Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
    Thanked by 4:
    Acumenight (12-28-2012),  Bobcat665 (12-29-2012),  Grumblegrumble (01-01-2013),  zyben (12-28-2012) 
  2. jodirt's Avatar
    CrackBerry Abuser

    Posts
    103 Posts
    #2  

    Default

    I hope so but time will tell
  3. donmateo's Avatar
    CrackBerry Genius

    Posts
    1,889 Posts
    #3  

    Default

    I think everyone here would love this.
  4. scalemaster34's Avatar
    CrackBerry Genius of Geniuses

    Posts
    5,740 Posts
    #4  

    Default

    Quote Originally Posted by onatewi View Post
    [url=http://www.cio.com.au/article/445383/why_2013_rim_blackberry_year/?fp=4&fpid=20]

    While phones and tablets are largely a consumer play, they are increasingly being used for business. Even in a BYOD world, IT still has a great deal of say about the hardware connected to its networks and services. As we start 2013, and as RIM brings out its next-generation products, the company will stand alone as the only mobile solutions provider focused on IT first and the needs of users later.

    [ Get advice from those who are making decisions and discover innovative products or strategies in CIO's Leadership and Innovation newsletter ]
    RIM will still need corporate and consumer users, but given the threats the company faces, this differentiator could drive the back into market. Let's look at a few other reasons why.
    How is that strategy working out for them....

    The level of security that RIM provides is GREAT, but it hasn't been shown that it is needed by the majority of business or by the average consumer. Yes some government agencies, some corporations and even celebrities need that level of security right now. Now in a few years, when the use of smatphones as a replacement for a credit card becomes a standard, people might think more about security. But right now, today... it isn't what people think about and this dream of a nasty security breech coming along and crippling iOS or Android and everyone turning to RIM to save the day, sound great but it doesn't sell phones.

    For BB10 to work RIM had better give users what THEY want first!

    As for IT people hating iPhones, not sure that is really the case, but who cares what the IT people think. It's their job to keep the tech working, and right now the iPhone is a very productive tool for MANY business. If IT "persons" had it their way we would all be using Linux machines, but that hasn't happen for most of us has it. Windows for all of its flaw is the standard that most apps are built around and it is EASY for the average person to use, so it is also the standard for many business. Not for all, there are some that use other platforms, but the majority get along fine with what works.
  5. ctuffy's Avatar
    CrackBerry Abuser

    Posts
    257 Posts
    Global Posts
    260 Global Posts
    #5  

    Default

    Apple, Ford, Tyco & IMB (certainly many more) are examples of companies that were at one time listed as DOA. The right people came in, provided leadership and returned them to their glory days. Fundamentals, staying focused, delivering value to customers, focus on your winners, getting rid of your losers, and shun unnecessary spending were the keys to their turnarounds. We have seen TH practice these principles all year. I love a good success story and I'm enjoying the front row view of RIM's comeback.
    Thanked by:
    T-Raww (12-28-2012) 
  6. G-bone's Avatar
    CrackBerry Abuser

    Posts
    380 Posts
    #6  

    Default

    I completely agree with what this article has to say. Will it become true? Slowly. As has been said, most people, to their detriment, don't care about security. However, as has been pointed out by third-party sources, BlackBerry 10 is a brutally efficient productivity machine. A lot of people care about that.
    The initial, and 'surprising', success will come from us, "the 80 million ", and the millions who have moved on but retain 'Berry Love in their hearts.
    After that, it just spreads like viral happiness...

    #BB10Believe
    BlackBerry -
    We invented the Smartphone Business...
    We're takin' it back!
    MoolahMitch likes this.
  7. calicocat2010's Avatar
    CrackBerry Genius

    Posts
    2,756 Posts
    Global Posts
    2,770 Global Posts
    #7  

    Default

    RIM is gearing up for the future when Credit cards will be replaced with Smartphones and more. When that happens Security will be the Most important to have and Most users will Flock to BlackBerry when this event happens because it will be long after BB10 has come out and people are used to handling the phones'. RIM has full potential and their time will come when the world becomes very Insecure.
    I wait for the future...to COME back to BlackBerry!
    G-bone likes this.
  8. owadkelly's Avatar
    CrackBerry Abuser

    Posts
    214 Posts
    #8  

    Default

    I guess a reason for consumers ignoring the shortcomings of those platforms is that they view it as an trade off. Few limitations/missing functionality for bigger screen, pretty UI and conformance to the status quo. Hopefully BB10 will give those things as well as the core functionality of BB where the othe other platforms can't match years after BB revolutionized mobiile
  9. Acumenight's Avatar
    CrackBerry Abuser

    Posts
    291 Posts
    Global Posts
    292 Global Posts
    #9  

    Default

    RIM is probably too ethical to fund virus & malware development on Droids & iOS; but sooner or later someone will do it
  10. TomJasper's Avatar
    CrackBerry Master

    Posts
    1,084 Posts
    Global Posts
    1,091 Global Posts
    #10  

    Default

    "
    Anonymous
    Quote Originally Posted by Acumenight View Post
    RIM is probably too ethical to fund virus & malware development on Droids & iOS; but sooner or later someone will do it
  11. AfroZepher's Avatar
    CrackBerry Master

    Posts
    1,184 Posts
    Global Posts
    1,185 Global Posts
    #11  

    Default

    2013 is the year RIM will most likely become profitable again . . .when it comes to "meeting the needs of business people" what BYOD has shown is that these needs are a lot more subjective and arbitrary than people would have thought . . .BBOS is super secure . . .iOS is secure enough. . .Android is not very secure yet is seems the market favors the least secure option. . .
  12. Spencerdl's Avatar
    CrackBerry Genius of Geniuses

    Posts
    8,995 Posts
    Global Posts
    16,265 Global Posts
    #12  

    Default

    I hope RIM sticks around, after over 5 years of using their BlackBerry devices......I kinda like their products and wish them well for the future. SIMPLE

Similar Threads

  1. Next Years Tour with WiFi is the mysterious Blackberry Atlas?
    By supermike437433 in forum General BlackBerry Discussion
    Replies: 2
    Last Post: 07-09-2009, 10:02 PM
  2. Why does everyone think the blackberry is so great?
    By stengen in forum Verizon Wireless
    Replies: 53
    Last Post: 01-10-2009, 02:55 AM
  3. Replies: 3
    Last Post: 10-29-2008, 07:26 AM
  4. Why is RIM....
    By sniffs in forum Legacy Leaked/Beta OS
    Replies: 3
    Last Post: 07-18-2008, 11:28 AM
  5. Why is it called Blackberry?
    By hmj5009 in forum General BlackBerry Discussion
    Replies: 14
    Last Post: 04-11-2008, 06:02 PM

Posting Permissions