In addition to the change of CEO structure, I can't help but wonder if adding Frank Boulben as the Chief Marketing Officer in May has helped with the improving market sentiments.
Originally Posted by Ray UM
Another point to make is that in their recent quarterly report, RIM added $600M to their cash position. This gives RIM more in their war chest to spend on a very successful BB10 launch. I'm reading that a lot of Mobile Carriers will be spending marketing dollars also to promote the BB10 launch, which I think is also going to be very important for a successful. If they can get 3-5M handsets sold in the first quarter, according to analysts, this will be a very good launch. In April/May, when these numbers are achieved, then the cool thing to do in the media is to be in the 'I love BB' camp :-)