[TechnoBuffalo] BlackBerry 10 Ė Is RIM Being Too Bold?
Yes, I used Bold on purpose in the title, but the question is an important one: is RIM being too bold with BlackBerry 10 and its approach to the existing mobile market? I donít mean in the immediate future; we still have yet to see the final version of BlackBerry 10, all the surprises associated with it and RIMís brand new devices.
What Iím referring to is that it scheduled its BlackBerry Live conference on Monday for May 14 Ė May 16, which will overlap with Googleís annual I/O developer conference. Hereís my fear: RIM needs to show off enough products to overshadow whatever Google announces and, no doubt, Google always puts on a good show during its conference. Weíll likely see the next version of Android and a tablet and smartphone, or both, that run it. RIM is currently in a desperate battle for market share and a huge slice of the pie that Google already owns.
Iím not speaking as an Android fanboy, Iíve already said Iím ready to buy a new BlackBerry and canít wait to see what RIM has in store on Jan. 30 and later this year in May. Iím just worried that the company is already being a bit arrogant and that its news may be overshadowed by whatever Google announces during the same period. Iím hoping RIM has changed its mentality towards the market and has realized the extreme amount of competition right now, and I donít think scheduling a conference on the same day as a major competitor is a move in the right direction.
RIM needs exposure. It needs people talking about its products..
RIM needs exposure. It needs people talking about its products and it needs people to be excited about its offerings. Iím not saying we canít be excited for RIMís new offerings and the next version of Android at the same time, but I think a lot of eyes are going to be on Google and RIMís announcement runs the risk of being muffled.
The move somewhat reminds me of how RIM used to try to market its products as being competitive with earlier iOS and Android devices, even when they werenít. And I understand why: RIM needed to build a consumer base around its products, even when it, too, knew that BlackBerry 7 had become an inferior offering. I just think it would have been a wiser move to hold the event a week earlier, or later, than Google. But the Android maker scheduled its conference back in early December, and I think this was done on purpose.
I admire RIM for going head-on with its competitors, it needs to, I just hope it has the products to back up that ambition.
- CrackBerry Abuser
01-22-13, 03:54 PM #4
- 301 Posts
I think by May either BB10 will have either been successful enough for whatever RIM announces to be more interesting than Google (nice as it's products are, I somewhat feel it has become a bit iterative) or a failure and no one will care anyway. Also the timing could have been the only date the RIM execs could do, it might not be as much as a head on challenge as the writer thinks.
- CrackBerry Abuser
01-22-13, 03:55 PM #5
- 308 Posts
Is Google Being Too Bold?
What I’m referring to is that it scheduled its annual I/O developer conference on Monday for May 14 – May 16, which will overlap with RIM’s BlackBerry Live conference. Here’s my fear: Google needs to show off enough products to overshadow whatever RIM announces and, no doubt, RIM always puts on a good show during its conference.
- 01-22-13, 03:57 PM #6
I don't think exposure and excitement for BB10 will be a problem come May... the problem is that there will be developers that would like to attend BOTH conferences that will only be able to attend one, and, as a user of both BB10 and Android platforms, I want developers to support both platforms.
Besides, I think I have the trend of Google I/O down now: even more powerful device with bigger screen but ever-diminishing build quality.
I still regret that stupid Nexus 7 purchase. What a piece of... brown jelly bean.
- 01-22-13, 06:06 PM #8
Hmm RIM would overshadow Google if they bring the Bentley, Porsche and Jeep to BlackBerry Live loaded with QNX CAR 2.0 and BlackBerry 10, 10" tablet, 5" phablet, and make them interact with each other and the Network showcasing a real Ecosystem. Tags: [Autonomous Drive] [Embedded systems] [Cross-platform interaction] [Augmented Reality] [Smart screens]
- CrackBerry Abuser
01-22-13, 06:16 PM #9
- 137 Posts
Exactly...So because Google is releasing stuff the whole world should stand still?? If i remember correctly google did not exactly care if apple or rim owned market share back then. They simply came out to dominate. If i had a magic ball i would say several years from now andriod will not be what it is today. Its just the way technology works.
- 01-22-13, 06:54 PM #12
I hear what this guy is saying, it is an interesting move. One I believe has been thoroughly thought out by RIM!
If RIM didn't have something big to show off, I think they would have chose a different date. Plus they will need people interested to chose the RIM event instead of the android event so we will need an indication of whats in store!
I believe this is also a hint that RIM feels android is the #1 product out there. Thats their target!
- 01-22-13, 06:59 PM #13
The writer has a point, but I would hope that by then BB10 has captured enough attention to keep people interested in the BlackBerry Live conference, where I'm sure RIM will have a number of interesting things in store.
- 01-22-13, 07:00 PM #14
It looks like RIM see a crack in the android armor. They want to showcase it as an un-repairable fracture!
Only RIM knows the foundation they are about ready to unveil, This is another indication its made of Granite!
- 01-22-13, 07:13 PM #16
There is one of two ways of looking at this...... 1 - RIM booked the weekend not even considering Google had already booked their event. 2 - They have something huge up their sleeve and they are making a statement and fulling expecting to dwarf what Google is offering. By all logic, it doesn't make sense to have both events over the same weekend when they are both attracting the same community. Not saying RIM should back down, but why, unless there's something big coming, would they choose to create a divide amongst devs and others in the mobile community that would potentially go to both.
- CrackBerry Abuser
01-22-13, 09:01 PM #20
- 301 Posts
Just realised, this is just before my upgrade date (19th May). So whilst I'm going to have to wait aaaaaaaaaaages to get my hands on BB10, they may announce something that will make the wait worthwhile. Unlikely so soon after January launch but a man can dream...
- 01-23-13, 02:41 AM #22
It's a massive mistake to be honest, after the past few years of Googles I/O conferences everyone and their grandma will be there. It's one of the few events every year that is a BIG deal, next to CES, MWC, and Apple keynotes as they set the tone for the industry and what's to come. If you even think about attempting to upstage these events you'd better have some major bombs to drop otherwise it'll backfire and what exposure you could have had is snuffed out.
I would hate to see RIM launch a new product launch, only to be eviscerated by whatever eventual Nexus product comes out.
- 01-23-13, 04:04 AM #23
"If you even think about attempting to upstage these events you'd better have some major bombs to drop otherwise it'll backfire and what exposure you could have had is snuffed out."
To the degree that "we all know" this is correct. The interesting thing is, RIM knows even better than us! Intriguing!
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