| | 12-11-2012, 02:03 PM Thread Author #1
AT&T Plan Changes look to boost Blackberry Sales?
found this post on yahoo message board. Can anyone confirm this plan? This could really benefit RIM as blackberry users.
AT&T announced some new data plans today that are going to make a LOT of existing AT&T BlackBerry users very happy and likely also help to make BlackBerry the device brand of choice for new first-time smartphone owners. Be sure to check out the press release below for full details. AT&T customers currently on the the $30/mo fair-use unlimited plan (5GB) can choose to stay on it, but that plan is now being replaced by the new Data Plus and Data Pro plans:
- DataPlus. Provides 200 megabytes (MB) of data - enough to send/receive 1,000 emails (no attachments), send/receive 150 emails with attachments, view 400 Web pages, post 50 photos on social media sites and 20 minutes of streaming video - for just $15 per month. This plan, which can save customers up to 20 percent off their wireless voice and data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the month. Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.
- DataPro. Provides 2 gigabytes (GB) of data - enough to send/receive 10,000 emails (no attachments), send/receive 1,500 emails with attachments, view 4,000 Web pages, post 500 photos to social media sites and watch 200 minutes of streaming video - for $25 per month. Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the month. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.
If you've been tuning into the CrackBerry Podcasts for the past five months (including our WES 2010 podcast with BGR/Phonescoop), we've been making our prediction for a long time now on RIM's biggest opportunity to continue selling smartphones and signing up new customers by the gabillions, and that opportunity is the return of tiered pricing to data plans. It was inevitable that a carrier would at some point have to offer this type of plan. It's been unfair for a while now. AT&T Wireless indicated that 65% of its users consume less than 200MB per month -- the BlackBerry users out there! -- yet historically they have been paying the same data rate as the bandwith hogs (iPhone users).
Effectively, BlackBerry users have been subsidizing iPhone users bandwidth demands over the past few years. Now finally, with a dataplan like this, RIM can start to really boast and market the benefits of BlackBerry efficiency. Previously, the "looming data crunch" argument seemed a bit like an excuse for RIM to cover up some of the areas where it was lagging behind the competition. But with RIM fixing up it's gaps, for example with the new WebKit browser which will be fast AND use 3x less data than the competition for rendering the same page as we were told by AT&T Mobility's President and CEO back at CTIA 2010, RIM will be able to deliver customers with a great all around smartphone user experience that costs less to use on a monthly basis as compared to some of the more data heavy devices. The "average" BlackBerry user (which may not be you if you're reading CrackBerry on a daily basis!) should be able to get away with AT&T's $15/mo. plan.