so what drastic changes would you like to see?

fernandez21 · Thread Author #1 01-23-2012, 07:23 PM

Ok, so everyone has been blating the new CEO for coming out and not announcing "big" changes. Well, what are these big changes you're clamoring for?

If its for a new platform, they have already commited to BB10 as there next platform, a descision that as a consumer I support. I don't want another andriod manufactorer, if I wanted an andriod handset I would have gotten one already, same with windows phone. I would rather see another OS come out that could provide me with a different expierence and showcase new ideas than something just rehashing what's already out. Maybe I'm biased because I came from webos since BB10 has a lot of simalarities. But I would rather see rim go all in (something HP and nokia didn't have the b**ls to do) than just having more android hardware.

ccdawg · #2 01-23-2012, 07:51 PM

i just hope they keep the same top quality devices they do now and they do not start putting out the same stuff everybody has.

rmjones101 · #3 01-23-2012, 07:58 PM

Quote:

Originally Posted by ccdawg

i just hope they keep the same quality devices and they do not start putting out the same stuff everybody has.

I dunno... "The same stuff everybody has" is pretty much what the consumer wants. RIM has continuously not done that, and are suffering for it. What they need to do is put out the same quality devices everybody else has, and if possible, add some "and then some".

rjshahan · #4 01-23-2012, 08:25 PM

The CEO did not announce big changes from the current strategy, anybody who knows the current strategy is covered under a mountain of NDAs so we can't really begin to interpret this as a failure.

Those who think the OS 2.0/BB10 strategy is the same as the BBOS strategy are kidding themselves. We saw the PB launch on top of the line hardware, the PB OS development environment has been getting praises for being a whole lot more developer friendly, RIM has been having developer beta's, we have never seen that before from them. The QNX strategy is definitely showing promise, but they have to execute and deliver.

I echo Thorsten Heins' sentiment, its not about radical change, its about execution, meeting deadlines and releasing quality products.

ccdawg · #5 01-24-2012, 07:12 AM

Quote:

Originally Posted by rmjones101

I dunno... "The same stuff everybody has" is pretty much what the consumer wants. RIM has continuously not done that, and are suffering for it. What they need to do is put out the same quality devices everybody else has, and if possible, add some "and then some".

true, but i still do not get it. i have had my 9900 from the day it came out and i still think wow everytime i pick it up, the same with my 9700 and i feel that way with every working blackberry i have picked up while browsing in the store. majority of other devices i pickup i am not impressed with, the form factor and the ui just do not do it for me. so whatever rim does in office i hope they do not change he quality of their devices just to rush something out that i can already get if i should choose to. personally i would just go back to a cheap basic phone if that were the case.

sleepngbear · #6 01-24-2012, 10:51 AM

I'd just like to reiterate - the current strategy is not the problem. Decisions that were - or were not - made between three and five years ago have led to RIM's current predicament. Decisions on direction that were made between 18 and 24 months ago are far different from those of five years ago, and these are the ones that could pull the company out of its rut - if they are executed upon flawlessly. This is the single most important fact that the detractors are ignoring, but it is exactly what Heins means when he says that no radical changes are needed. The problem now is not one of vision, but one of execution. Whether or not Heins can correct this no one can possibly know until he either has or has not corrected it. Only time will tell.

grahamf · #7 01-24-2012, 12:57 PM

What they can do is this:
Keep OS 7 devices around, and continue to make midrange/medhighrange devices for contract-free customers and customers that love the familliar BB system.

Have BB10 has a high end device, and locate the latest and greatest processors to create a device that blows everything out of the water. Originally I was against this, but with contract subsidization RIM can get carriers to release this at prices near other high end devices. but please a least have a 6-hour batterry life. and don't skimp on ANY features (nfc, front camera, cradle contacts, hdmi out, PB rapidcharger port)

Blacklac · #8 01-24-2012, 01:09 PM

Quote:

Originally Posted by rmjones101

I dunno... "The same stuff everybody has" is pretty much what the consumer wants. RIM has continuously not done that, and are suffering for it. What they need to do is put out the same quality devices everybody else has, and if possible, add some "and then some".

Not necessarily. If someone really wants a certain platform, they will make sacrifices on hardware to get it. Say they really want a specific form factor on Android, or any WP. If you want a high end WP, your stuck with Samsung plastic quality or HTC. Not exactly top notch hardware. Well, soon Nokia in the US, but that style they built isnt for everyone either. Everyone was looking forward to the first ICS phone, again plastic feeling Samsung. People choose whats more important. The experience or build quality. Some people like the light plastic feel of Samsung, but you cant deny many hate it. RIM has solid hardware, for the most part. Its def something I miss going to an HTC phone.

I'd say people want the platform and "specs" more than anything.

I was just reading on the WPCentral forums, in the Rumored Upcoming Devices section, people wanting a quality physical keyboard device. The thing is, they REALLY want the WP platform. Obviously RIM is the go to for physical keyboards, but people who want WP are stuck with Dell phones just to get what they want on the platform they basically require. Im sure the same goes for Android, although they do have alot more choices in the slider area.

sosumi11 · #9 01-24-2012, 01:10 PM

RIM needs to have a vision of what we WILL be doing on our portable devices, and not what we ARE doing on them.

There is tons of developing tech out there that is going to change how we do things. Things like wireless electricity, fuel cells, 3D projection tech, and who knows what else.

These are the real innovations that change the world. And until RIM starts introducing anything that involves or utilize these emerging technologies, they are just playing a game of being relevant.

And being relevant is not enough today.

Ask Kodak.

Blacklac · #10 01-24-2012, 02:14 PM

Well, I think it's pretty clear, if you paid attention to QNX at CES, they are at least looking into Mobile Integration with cars as one step towards the future. It may not be as glamorous as some would like, but I don't think they are wrong that cars and mobile devices have quite a future ahead, as far as integration goes. A simple Bluetooth pair just doesn't cut it.

sosumi11 · #11 01-24-2012, 02:33 PM

Quote:

Originally Posted by Blacklac

Well, I think it's pretty clear, if you paid attention to QNX at CES, they are at least looking into Mobile Integration with cars as one step towards the future. It may not be as glamorous as some would like, but I don't think they are wrong that cars and mobile devices have quite a future ahead, as far as integration goes. A simple Bluetooth pair just doesn't cut it.

Correct, however, mobile integration begins with voice input. It's the only one that would be road safe.

Ford tried it with Microsoft's Sync software and despite being in 3 million cars, customers called it the main reason for customer dissatisfaction.

And where is RIM/QNX at with a reliable voice interface?

JD914 · #12 01-24-2012, 02:52 PM

Quote:

Originally Posted by ccdawg

i just hope they keep the same top quality devices they do now and they do not start putting out the same stuff everybody has.

All plastic IMO doesn't equal quality. Glass, metal, and aluminum are at the core of high end quality devices. I can agree that RIM not put the same stuff everyone has but they have been putting the same "stuff" in their devices year after year. Look at the new Bold 9370, it looks exactly what RIM has been churning out for the past 3 years. Its time for a fresh new look with quality materials, that plastic construction and look is dated.

Blacklac · #13 01-24-2012, 03:39 PM

Quote:

Originally Posted by sosumi11

Correct, however, mobile integration begins with voice input. It's the only one that would be road safe.

Ford tried it with Microsoft's Sync software and despite being in 3 million cars, customers called it the main reason for customer dissatisfaction.

And where is RIM/QNX at with a reliable voice interface?

I wouldn't necessarily agree it begins with voice. People have been using the physical input method since cars have been around. I don't think that is where it becomes "unsafe". Alot of the more advanced stuff that QNX had deactivated while driving anyways. Def phone/calling control needs to be voice driven, but I don't really think the "Sync" approach is a must right now. I can still safely find a song manually. If that is the worst people do in there cars, I feel pretty safe. =D

NJPhilliesPhan · #14 01-24-2012, 04:01 PM

I would like to see the elimination of the antique looking keyboard phones like the bold that only serve to push consumers further away from Blackberry. I want to see powerful touchscreen devices that can compete with apple and top of the line androids.

app_Developer · #15 01-24-2012, 04:10 PM

Quote:

Originally Posted by NJPhilliesPhan

I would like to see the elimination of the antique looking keyboard phones like the bold that only serve to push consumers further away from Blackberry. I want to see powerful touchscreen devices that can compete with apple and top of the line androids.

Isn't the plastic keyboard market an important niche for them, though? It seems risky/unnecessary to just leave that behind.