View Poll Results: Should RIM wait it out, or answer back?
- 44. You may not vote on this poll
Lay low, wait it out.
Respond and defend.
Should RIM "lay low" until BB10 release?
I recently had a brief conversation on Twitter regarding recent RIM press releases and interviews defending the company. One school of thought is that RIM should lay low, stop responding to negative claims, and wait until they have more than words. I, on the other hand, feel they need to respond. RIM is releasing a ground-breaking mobile hardware/OS system, and marketing is huge. Replying to, and rebutting the claims IS marketing. What do the members here think? Should RIM employees say nothing, lay low, OR defend. Let me know.
- 07-14-12, 07:20 AM #2
Good question. I'm not sure about either choice. Laying low is why there in this predicament now, but being aggressive without an up to date product makes no sense either. I guess respond when necessary and hope for the best until BB10 makes an impact
- 07-14-12, 08:15 AM #6
They need a steady drip of information coming out. Something like the Super Smash Brothers Brawl Dojo comes to mind, where Nintendo was letting little things drop every week or so. A new character here, another stage there, etc.
Obviously that's a little harder to do with smartphone features, and they still want to do one big unveiling, but they need a big marketing push and a way to keep it in the tech press/blogs and the consumers' minds.
- 07-14-12, 08:22 AM #7
They really should deal with the misstatements of the press & tech blogs. They have responded well to questions regarding their product & evangelizing their new platform to devs, but they need to face the high level of negativity that is thrown their way due to biased reporting.
Sent from my thumbs using Tapatalk on my iPhone 4S
- 07-14-12, 08:30 AM #9
Responding I have no problem with. I have stated several times that I don't think
anything is served by RIM going "media dark." How that response and defense
is carried out matters greatly.
A lot of what is out there now is either piling on, agenda driven or just plain nonsense
and RIM seriously needs to make the effort to pushback and get the the facts out.
The one thing I still wish though is that RIM would appoint ONE spokesperson.
There is no need to trot out Mr Heins, Mr Saunders, Ms Stymiest, Mr Boulben, etc...
for press availability, media events and such.
Send out one voice conveying one strong, company approved unified message and
the press will have less to parse, dissect and spin.
- 07-14-12, 08:54 AM #10
- CrackBerry Abuser
07-14-12, 12:38 PM #12
- 158 Posts
Laying low does not work unless your setting up for a grand finale (launch). In Rim's case there is no option to lay low because it only works when no one knows. (off the radar)
Defend, fight, clarify professionally. No immature baby stuff.
- CrackBerry Genius
07-14-12, 02:13 PM #13
- 2,781 Posts
I want to see them defend themselves, but at the same time u almost have to ask who is believing this company when they done nothing but give excuses and miss deadlines for the last few years?
Defend yourself...fine, but stop hyping up BB10. Most people are past talk when it comes to that. Just show and prove when the time comes
- 07-14-12, 08:59 PM #15
I have no problem with waiting on BB10, but the Playbook 2.1 has its own core features that aren't available on other platforms. Wifi bridge and the ability to emulate both Apple (as a hack) and Android applications are two of the bigger ones.
They should lead with PB2.1 like a jab, then follow up with BB10 like a haymaker. They don't want to wake up their competition. Now they want to knock them out completely.
Be as disruptive to the smartphone marketplace as digital cameras were to film.
In truth, this kind of transition only happens once. RIM's corporate line is that BB10 should transition their platform to an OS that should last a decade. But due to the modular nature of the code and the miniscule size of the kernel, it's easier to maintain and update than the older monolithic systems. There's no need to ever wipe the slate clean and start from scratch again.
This OS could carry them indefinitely.
- CrackBerry User
07-14-12, 09:14 PM #16
- 80 Posts
- yeah right
Thats the ticket right there, defend professionally and calmly, and make the RIM hating bloggers look like complete idiots. By turning the other cheek RIM is fueling this rampant tirade into a RIM hating media frenzy. I say turn it off now. With $100 million bucks behind BB 10 development, and the BB jams all over the world, I think its a cinch to say the company knows where its going. Any one can figure that one out, even the anti RIM bloggers and tech analysts.
Big corporations dont act like this when they're really in trouble, they sell and bail out like rats on a sinking ship. RIM is apparently far from it
- CrackBerry Abuser
07-14-12, 10:13 PM #17
- 144 Posts
I commented to my wife that, after AGM where RIM essentially ripped the band-aid off. I thought that "laying low" was perhaps the plan.
Reams and reams of bad press have hounded RIM. So, just rip the band-aid off, air it all out. Then, hit'em with BB10 and start anew.
I also added that I thought that perhaps the delay story was/is a very bold (No pun intended) marketing plan. Don't try and shove your brand new product out, when others are doing the same. Sit on it. Wait for the smoke to clear. And after the POS iPhone release gets lost in the Christmas and New Years hub-bub. Then send your product out to the masses when you have everyone's attention.
My 2 cents.
Sent from my Magical BlackBerry Bold 9900
- CrackBerry Abuser
07-14-12, 11:14 PM #18
- 281 Posts
I dont think RIM can afford to lay low. They have to show investors,end users,App deseigners that they are still ut there in the market place. Otherwise there wont be any customers, investors left when The BB10 is ready for launch.
Sent from my BlackBerry 9800 using Tapatalk
- 07-15-12, 08:51 AM #19
RIM should be out there doing something to bring attention to the BlackBerry brand and BB10, but I think they should smarten up a little. Be proactive and when deciding to delay the launch come out and tell the developers first. Announcing the delay like they did was just a big letdown...like hearing bad news from somebody you don't even know.
- CrackBerry User
07-15-12, 04:13 PM #21
- 79 Posts
Honestly RIM should just wait it out. Unless they actually have something to show that will change the naysayers opinions, they have nothing. Going all "hey you're wrong about Blackberry" is going to make everyone say "why?" or "how?". Without something that'll tell everyone "that's why there's nothing wrong at RIM" they'd just come off looking fake and delusional.
- 07-15-12, 06:09 PM #22
Again, DAMAGE CONTROL. I don't see the majority of 70+ million BlackBerry owners lining up to buy a BB10 if RIM announced that the devices would be released tomorrow instead of January/1st Quarter(-ish). Yeah, it will sell, but not the numbers needed to take RIM out of the hole it's in and keep it moving forward. Assuming that everything will bounce back and reclaiming the same status held 3-4 years ago without regaining lost trust- now, as if everything is normal, IMHO, will have RIM coming off looking fake and delusional.
Last edited by Blacklatino; 07-15-12 at 06:27 PM.
- 07-16-12, 04:15 AM #25
But I believe now, RIM must escalate the "bust campaign" as there's too many "lies" around.
It's time to prepare the stage and make people look at RIM on another point of view than "is RIM dieing ?" recurrent bashing.
Kinda "Time to put their red shoes and dance the blues"[YT]http://www.youtube.com/watch?v=OyVjdQXNs9s[/YT]