RIM's PlayBook surprises in sales and customer satisfaction
RIM's PlayBook surprises in sales and customer satisfaction | The New Age Online
The company's latest figures show that the much criticized tablet is not only selling well but that most owners are more than satisfied with its performance.
When RIM published its quarterly earnings report this week, there was one surprising number: 255,000, the total of PlayBook tablets it had shipped over the past three months. While not on par with Google, whose Nexus 7 is rumored to be selling 1 million a month, or Apple which is expected to sell 12 million iPads between November and the end of 2012, the total is still very impressive, especially when one factors in the negative reviews the tablet received when launched a year ago and the criticism it still continues to attract from those in the tech community.
When asked about the numbers in the investors' conference call on Thursday evening, RIM's CFO, Brian Bidulka, claimed that some of the tablet's performance had been due to strong promotional activity, such as large discounts and special offers, but it is also because RIM has carried on improving the device since its initial launch in April 2011 and as such is one of the few tablets currently available that supports 4G mobile internet connectivity.
Added to that is the fact that it is a seven-inch tablet, a form which thanks to Google, Amazon and, more recently Apple is now among the most popular with potential tablet buyers. And of course, unlike anything on the market that runs Android or iOS, the PlayBook can read and edit Microsoft Office documents a feature that won't be coming to the iPad until 2013 -- and it can run apps simultaneously for ‘real' multitasking.
Meanwhile, in PC World's annual reader satisfaction survey, also published this week, which polled 45,000 site users about the reliability and performance of their desktop PC, laptops, smartphones, tablets and peripherals, the RIM BlackBerry PlayBook came fourth, just one place behind Apple in third.
Overall, owners were very happy with the product and in category-specific tables it actually came top for the quality of its display, beating not only Apple, but Samsung and Asus (maker of the Nexus 7) too while it was ranked fourth for speed and design and joint second for battery life.------------------------------------
What would Microsoft do if Nokia (80%+ of the market) decided to abandon Windows Phone and adopt another platform?Thanked by 15:
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- 12-23-2012, 11:45 AM #3
18 month old hardware. 250,000 shipped? How many sold? They stopped making these months ago and have written off the hardware.
Worst mistake RIM ever made. Distracted them and cost them time and money.Thorsten Heins: "We have a clear shot at being the No. 3 platform in the market" - 09/25/2012
- 12-23-2012, 11:49 AM #4
Just imagine it wit BB10 inside .... May be one of 2013 calendar Q1 BIG surprise (I believe,mostly for BB6-7 phones holder waiting for contract renew period that want to embrace BB10 ASAP ...).
P.S : no one ever bet on this, each time I get a "dont even think about it". I do think about it, there's my white stone. I'm ready to ear it again, but won't argue much ;
- 12-23-2012, 11:55 AM #7Sent from my Z10 or a soon to be BB10 PlayBookThanked by 13:
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- CrackBerry User
12-23-2012, 12:19 PM #11
- 34 Posts
LOL at the CNET review. Guess who drank the Kool-Aid!!
"The bottom line: The BlackBerry PlayBook ably showcases RIM's powerful new mobile operating system, but its middling size diminishes many of its best features."
A year in and I still love my PlayBook. My wife loves it when a website won't work on her iPad.
- CrackBerry Addict
12-23-2012, 12:24 PM #12
- 605 Posts
- 12-23-2012, 12:26 PM #13
- CrackBerry Abuser
12-23-2012, 12:56 PM #15
- 464 Posts
I personally don't buy anything from Asus (maker of Nexus 7); I find their products to be low in quality and not that cheap in price compared to others. But that, of course, is my opinion and personal preference.~My choice is the BlackBerry Z10 + PlayBook~
2) While it's fun to imply that RIM keeps piling unwanted inventory into the channel where it will sit unsold and gather dust, anyone who has ever done any work with retail products knows this doesn't last long. The retailers demand a) discounts; b) retail advertising (often in support of discount pricing) or c) the products to be returned to the manufacturer
At the end of Q1, RIM announced PlayBook users (not shipments) had topped 1 million. In subsequent quarters, they announced shipments and noted that sellthrough was 'higher than that". In the most recent quarter, they announced that the PlayBook inventory is improved substantially. As of the end of their Q3, they've shipped about 2 million in total and the sellthrough is likely fairly close to that at this point.
The number of PlayBook promo sales, sellouts and re-orders ('getting more in') being reported in these forums suggests that the product moves well enough at a lower price point to keep it as a SKU in stock for many retailers. Otherwise, they would have done one big sale, sold what they could, sent the rest back and dropped the sku entirely.
They stopped making these months ago and have written off the hardware.------------------------------------
What would Microsoft do if Nokia (80%+ of the market) decided to abandon Windows Phone and adopt another platform?
- CrackBerry Genius
12-23-2012, 03:49 PM #18
- 1,799 Posts
I've purchased three of them, one for my mom, one for myself and one for my girlfriend, once BB10 comes for it it'll probably end up being one of the best tablet on the market and at the price most of us got it for the best value also
- 12-23-2012, 05:06 PM #20
- 12-23-2012, 05:13 PM #22
- 12-23-2012, 08:04 PM #25
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