- 01-10-13, 09:11 PM #26
What's disturbing is that on every single one of those blog articles, the comments are largely negative, and usually in a hostile manner. The usual droning of "RIM is done", "welcome to 2010", "Android/iOS has done this for years", "too little too late"...etc, etc, etc....makes me wonder if they are Google/Apple/MS operatives and counter-guerillas. Honestly, I guess I just don't identify with the "commenter culture" to thoroughly disparage anything new and innovative that might compete with your favorite device/platform/brand...
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Watching them do a "180" has me convinced now: BB10 really has some magic to it that captivates anybody who touched it. Wait til' the general public plays with it in a store, or watches it move on TV.
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01-11-13, 01:45 AM #28
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I would like to add the Engadget interview with Alec Saunders yesterday. Alec was stuck in CES crowd while the two senior guys at Engadget talked about BB10, they were almost gushing. If you watched them rip apart RIM execs in the past you will be amazed.
Live from the Engadget CES Stage: an interview with RIM's Alec Saunders (update: video embedded)
- 01-11-13, 01:46 AM #29
2/ No, it has more to do first with their new device(s) being attractive, then the imminence of the events make these pop.
3/ You can't resit, can't you ? I will, for once.
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01-11-13, 04:26 AM #30
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- 01-11-13, 08:15 AM #32
- 01-11-13, 10:29 AM #34
- 01-11-13, 10:56 AM #35
...and I have to go on the record again here: the underlying strategy was because the management under Jim B's and Mike L's leadership acquired QNX and started driving the OS ground-up redo.
I will absolutely give Thor & his team 100% A++ for execution, but remember how much crap Jim and Mike took?
I mean, they get "accused" of not taking the iPhone 'threat' seriously, yet, the Storm device WAS an attempt, on the back of BB5 OS, with its inherent way of operating that required Surepress, to build an all-touch experience on top of BB5, and yeah, it didn't succeed, but when Jim and Mike realized that tacking all-touch onto BB5 was not going to cut it, they made the tough decision to start from the ground up. Perhaps they shouldn't have even TRIED to do the Storm, and just acquired QNX as soon as the all-touch paradigm took over, but I am sure a lot of shareholders would not have reacted well to the perceived inaction of not doing anything to counter "all-touch" until a QNX-based OS could have been built... but that's all water under the bridge now... bad decisions and even worse public / investor relations (over promise, under deliver) gaffes... but still... where are we now? Right at the point Jim and Mike were heading, under Thor's excellent leadership.
Criticize Jim and Mike for what they actually did wrong, but they deserve kudoes for setting out on the path that is leading to what is shaping up to be a rebirth of RIM: brand, tech, and market share.
EDIT: I should have mentioned the TAT acquisition as well, because I'm certain that TAT's sensibilities have informed a lot of what is getting the raves vis a vis BB10 UX.
Last edited by lorax1284; 01-11-13 at 01:13 PM.
- 01-11-13, 11:06 AM #36
- 01-11-13, 11:07 AM #37
- 01-11-13, 11:18 AM #38
"Overpromise & Underdeliver" seems to be RIM's motto from about 2008 - 2011, and that's bad... but without "overpromising" perhaps attitudes in general towards RIM would have been different... but that might have lead to further complacency, rather than the terrified realization that RIM put themselves in a trend toward irrelevance, so major executive-level changes had to be made.
I guess I'm saying that the history books would be a lot kinder to Jim and Mike re: 2008-2011 if they hadn't overpromised and underdelivered. They should have just delivered. I didn't mean to derail the thread to rehash history... just that this topic is about the 'praise' being heaped on BB10, and Jim and Mike deserve some praise, even if it doesn't undo justly deserved criticism.
- 01-11-13, 11:33 AM #39
- 01-11-13, 12:01 PM #40
I don't agree with all of their decisions either, but I wasn't walking in their shoes either. I agree that it appeared they "didn't react to the market well", but I also wonder if some things were simply not easy to 'react to' the way we armchair execs think.
- They built RIM up to be huge by building a massive, massive distribution channel (Jim's accolade). But with that came a wide range of 'slightly different BlackBerrys" to appeal to the various key partners.
- The also got their start in the notoriously slow-to-upgrade business market resulting in a lot of old tech living for a long time and a resistance from key clients to accept major changes
- While in hindsight, the iPhone and the touchscreen growth was enormous, the reality was that Apple didn't catch up to RIM in sales for 3 years. Also, a lot of corporations were initially absolutely against having the iPhone on their networks
- There had always been 'mobile apps' on BlackBerry. Contratry to media view, Apple didn't invent this. But the earlier points meant it was harder to develop for BlackBerry
- Add to that fact there was huge growth at RIM in terms of employees. Difficult thing to manage
In many respect, RIM was somewhat trapped in the shackles of what made them successful. It's easy to say that RIM should have agreed to throw everything out in June 2007 when they saw the iPhone, but that would have been a big risky move. They probably did a bit of a 'wait and see', but learned the hard way that Apple could be disruptive by not having the past shackle them and was. Again, hindsight is 20-20.
Yeah - I wish they didn't announce stuff. Yeah, I wish they'd swallowed their pride sooner and realized that the BlackBerry OS was being pushed beyond what it was intended to do. Yeah, I wish they'd realized sooner that they'd taken the company as far as they could and gracefully passed the Torch. I wish they didn't over-promise and under-deliver.
But they built that company to be a $19 billion dollar behemoth. And no amount of arm-chair commenting from the peanut gallery in hindsight changes that.
Last edited by RubberChicken76; 01-11-13 at 12:15 PM.
- 01-11-13, 12:03 PM #41
Frank has lot of experience marketing to carriers. I think Frank is going to concentrate more on marketing to carriers and enterprises. Less on marketing directly to consumers via TV Ads etc. I'd like to see both done, but let's see what Frank does. Just few more weeks and we'll see.
Last edited by chrysaurora; 01-11-13 at 12:42 PM.
- 01-11-13, 12:09 PM #43
- 01-11-13, 12:12 PM #44
- 01-11-13, 12:42 PM #45
RIM Dev events have been great. Now, it's time to line-up events for in-store staff in big cities (not just execs/managers, store staff). Show store-staff a preview of BlackBerry 10, let them play with it, show them some love and they will amplify it to ALL their customers!
Do it, RIM, do it! Events for in-store staff!
- 01-11-13, 12:47 PM #46
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