[pcar]

check it out:

RIM Takes Over The New York Times' DealBook to Market BlackBerry 10 | Digital - Advertising Age

Research in Motion is partnering with The New York Times for a three-pronged marketing campaign for its new phone, the BB10, running today. In addition to being the founding sponsor of Opportunities for Tomorrow, the Times' inaugural DealBook conference taking place at the Times Center on Wednesday, RIM is taking over the Times' home page and running a print spadia wrap on a special print edition of DealBook.

This is the first time any advertiser has purchased these three channels simultaneously, said Andy Wright, VP-advertising at the Times. The Times would not disclose the size of the deal, saying only that it was "substantial," a word that a Times spokeswoman said the company does not use very often.

Opportunities for Tomorrow will include a BB10 product demonstration conducted by RIM's head of software, Vivek Bhardwaj, during lunch. The entire conference will be available to website visitors via live stream, so long as they have a Times digital subscription or have not yet used their monthly allotment of 10 free articles.

Live events are particularly important for the BB10 campaign as RIM wants to display its new technology to the most influential figures from Silicon Valley and Wall Street. RIM will certainly get that chance tomorrow as the list of speakers includes Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, Goldman Sachs CEO Lloyd Blankfein and Twitter CEO **** Costolo among others.

RIM will also be sponsoring the Times' Energy for Tomorrow conference on April 11.

The home-page takeover includes a sneak peek into the functionality of BlackBerry Hub, an integral feature of RIM's new BlackBerry 10 OS. In the home-page takeover, visitors can see how Hub -- which aggregates a user's emails, texts, BBMs, social feed notifications and calendar appointments into a single interface -- could be used to discover New York Times content.

Mr. Wright said RIM chose to advertise with DealBook, the Times' financial news section, so it could reach professionals. BlackBerrys were once synonymous with professionalism, but RIM's market share has fallen so steeply in recent years that a smartphone market share report released by research firm IDC last week did not even include RIM in its projections.

(RIM was likely part of the Others category that IDC predicted will have 0.1% market share in 2016.)

[RECOOL]

hoho defence to offence lets play ball.

[AfroZepher]

I just want to see Vivek's demo. . .unfortunately it seems like they won't be streaming that part. . .we'll see. . .

[BB Fightclub]

Andrew Ross Sorken from Squawk Box (CNBC morning show) is hosting this event. He's an Apple FB, so it should be interesting to see what he says tomorrow.

[qbnkelt]

AWESOME move.

Follow up with New Year's Eve Times Square promos AND Super Bowl Feb 3rd.

Sent from my SEXY HOT RED SGIII using Tapatalk 2

[Knightcrawler]

well it certainly appears Frank Boulben and his team are hard at work. At least this will shut up all those people who keep constantly asking where Rim's advertising is.

[Neely2005]

It's amusing since the New York Times were the ones who ran that article about being embarrassed by owning a BlackBerry.


Sent from my BlackBerry 9700 using Tapatalk

[Bold_until_Hybrid_Comes]

Everyone hide your blackberry under your ipad

[jonty12]

Love how the first name of Twitter CEO Costolo is censored out (for those who don't know, his name is D i c k).

[jenks5150]

The iPad is a wonderful device....

nutella-ipad-lolworm.png

[jonty12]

The iPad is a wonderful device....

nutella-ipad-lolworm.png

mmmmmmm n u t e l l a .....

[Double_J75]

I don't see anything on the website. Do I need to pay, or be in the US?

[silversun10]

I don't see anything on the website. Do I need to pay, or be in the US?

slow download, you need patience........

[.pinkberry]

Fantastic. RIM needs to do so much marketing that no one can go a day without seeing/hearing about BlackBerry 10.

[koolrosh]

The iPad is a wonderful device....

nutella-ipad-lolworm.png

I Love Nutella! Haven't had some in a while...

[FSeverino]

The iPad is a wonderful device....

nutella-ipad-lolworm.png

Nice! lol. Dont worry about getting it dirty, im sure there is an app that cleans the screen

[Majestic Lion]

The BB10...*facepalm*

[Superfly_FR]

Go Frank, GO !

[calicocat2010]

Just checked again...it's GONE!!!THE ADS are GONE...they Replaced the banner with GOOGLE NEXUS. I already had played with it many hours ago and was wanting to try it again. I even used Firefox and it opened for me.....hours ago. IE doesn't work for me. Just tried it on Opera...yeah it's Gone!

[Balti43]

Haha yeah just checked it, its gone.

[Bold_until_Hybrid_Comes]

Its gone here too. Not very substantial lol

[AfroZepher]

it was only for one day . . .(EST???)

[battery]

it must have hit its max number of hits.

[BB Fightclub]

Andrew Ross Sorkin - host on Squawk Box - originator of DealBook - big Appld fan boy - always trying to get co-hosts Joe and Becky to dump their BBs and switch to Apple said yesterday about BB10 "...pretty cool....neat....I may have to get one.....Joe - you may not want to get that new iphone just yet (Joe's the guy with the nice hair). Squawk Box is the most watched business TV show in the world -- couldn't of asked for a better enterprise advertising plug.

[lnichols]

I'm wondering if this is too early yet. Launch event is still 46 days away. I just don't want them wasting valuable ad resources too early and people get burnt out waiting for BB10 to arrive. January 30th can't get here soon enough.