Welcome to the CrackBerry Forums Create Your Account or Ask a Question Answers in 5 minutes - no registration required!
Page 1 of 2 12 LastLast
Results 1 to 25 of 30
Like Tree26Likes
  1. pcar's Avatar
    CrackBerry Abuser

    Posts
    134 Posts
    Thread AuthorThread Author   #1  

    Default RIM Takes Over The New York Times' DealBook to Market BlackBerry 10

    check it out:

    RIM Takes Over The New York Times' DealBook to Market BlackBerry 10 | Digital - Advertising Age

    Research in Motion is partnering with The New York Times for a three-pronged marketing campaign for its new phone, the BB10, running today. In addition to being the founding sponsor of Opportunities for Tomorrow, the Times' inaugural DealBook conference taking place at the Times Center on Wednesday, RIM is taking over the Times' home page and running a print spadia wrap on a special print edition of DealBook.

    This is the first time any advertiser has purchased these three channels simultaneously, said Andy Wright, VP-advertising at the Times. The Times would not disclose the size of the deal, saying only that it was "substantial," a word that a Times spokeswoman said the company does not use very often.

    Opportunities for Tomorrow will include a BB10 product demonstration conducted by RIM's head of software, Vivek Bhardwaj, during lunch. The entire conference will be available to website visitors via live stream, so long as they have a Times digital subscription or have not yet used their monthly allotment of 10 free articles.

    Live events are particularly important for the BB10 campaign as RIM wants to display its new technology to the most influential figures from Silicon Valley and Wall Street. RIM will certainly get that chance tomorrow as the list of speakers includes Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz, Goldman Sachs CEO Lloyd Blankfein and Twitter CEO **** Costolo among others.

    RIM will also be sponsoring the Times' Energy for Tomorrow conference on April 11.

    The home-page takeover includes a sneak peek into the functionality of BlackBerry Hub, an integral feature of RIM's new BlackBerry 10 OS. In the home-page takeover, visitors can see how Hub -- which aggregates a user's emails, texts, BBMs, social feed notifications and calendar appointments into a single interface -- could be used to discover New York Times content.

    Mr. Wright said RIM chose to advertise with DealBook, the Times' financial news section, so it could reach professionals. BlackBerrys were once synonymous with professionalism, but RIM's market share has fallen so steeply in recent years that a smartphone market share report released by research firm IDC last week did not even include RIM in its projections.

    (RIM was likely part of the Others category that IDC predicted will have 0.1% market share in 2016.)
    Thanked by 7:
    AfroZepher (12-12-2012),  Bold_until_Hybrid_Comes (12-12-2012),  Knightcrawler (12-12-2012),  s0be (12-13-2012),  spike12 (12-12-2012),  zyben (12-12-2012) 
  2. RECOOL's Avatar
    CrackBerry Genius

    Posts
    1,534 Posts
    #2  

    Default

    hoho defence to offence lets play ball.
  3. AfroZepher's Avatar
    CrackBerry Master

    Posts
    1,185 Posts
    Global Posts
    1,186 Global Posts
    #3  

    Default

    I just want to see Vivek's demo. . .unfortunately it seems like they won't be streaming that part. . .we'll see. . .
  4. BB Fightclub's Avatar
    CrackBerry Abuser

    Posts
    124 Posts
    #4  

    Default

    Andrew Ross Sorken from Squawk Box (CNBC morning show) is hosting this event. He's an Apple FB, so it should be interesting to see what he says tomorrow.
  5. qbnkelt's Avatar
    Retired CrackBerry Ambassador

    Posts
    17,323 Posts
    Global Posts
    19,462 Global Posts
    PIN
    nahhhhh.....
    #5  

    Default Re: RIM Takes Over The New York Times' DealBook to Market BlackBerry 10

    AWESOME move.

    Follow up with New Year's Eve Times Square promos AND Super Bowl Feb 3rd.

    Sent from my SEXY HOT RED SGIII using Tapatalk 2
    Do not meddle in the affairs of dragons, for thou art crunchy, and good with ketchup
    "When debate is lost, slander becomes the tool of the loser" - Socrates
    iMore Ambassador
    Stewartj1 and r0v3rT3N like this.
  6. Knightcrawler's Avatar
    CrackBerry Addict

    Posts
    703 Posts
    Global Posts
    705 Global Posts
    #6  

    Default

    well it certainly appears Frank Boulben and his team are hard at work. At least this will shut up all those people who keep constantly asking where Rim's advertising is.
    Superfly_FR likes this.
  7. Neely2005's Avatar
    CrackBerry Addict

    Posts
    589 Posts
    #7  

    Default RIM Takes Over The New York Times' DealBook to Market BlackBerry 10

    It's amusing since the New York Times were the ones who ran that article about being embarrassed by owning a BlackBerry.


    Sent from my BlackBerry 9700 using Tapatalk
  8. Bold_until_Hybrid_Comes's Avatar
    Waterloo's Finest

    Posts
    5,591 Posts
    Global Posts
    5,620 Global Posts
    #8  

    Default

    Everyone hide your blackberry under your ipad
  9. jonty12's Avatar
    CrackBerry Genius

    Posts
    1,757 Posts
    Global Posts
    1,821 Global Posts
    PIN
    333BCCA7
    #9  

    Default

    Love how the first name of Twitter CEO Costolo is censored out (for those who don't know, his name is D i c k).
    Thanked by:
    Knightcrawler (12-12-2012) 
  10. jenks5150's Avatar
    CrackBerry Abuser

    Posts
    469 Posts
    Global Posts
    477 Global Posts
    #10  

    Default

    The iPad is a wonderful device....

    RIM Takes Over The New York Times' DealBook to Market BlackBerry 10-nutella-ipad-lolworm.png
    Remember to RTFM.
  11. jonty12's Avatar
    CrackBerry Genius

    Posts
    1,757 Posts
    Global Posts
    1,821 Global Posts
    PIN
    333BCCA7
    #11  

    Default

    Quote Originally Posted by jenks5150 View Post
    The iPad is a wonderful device....

    Click image for larger version. 

Name:	nutella-ipad-lolworm.png 
Views:	312 
Size:	447.5 KB 
ID:	128067
    mmmmmmm n u t e l l a .....
  12. Double_J75's Avatar
    CrackBerry Master

    Posts
    1,396 Posts
    #12  

    Default

    I don't see anything on the website. Do I need to pay, or be in the US?
  13. silversun10's Avatar
    CrackBerry Master

    Posts
    1,294 Posts
    #13  

    Default

    Quote Originally Posted by Double_J75 View Post
    I don't see anything on the website. Do I need to pay, or be in the US?
    slow download, you need patience........
  14. .pinkberry's Avatar
    CrackBerry Abuser

    Posts
    203 Posts
    #14  

    Default

    Fantastic. RIM needs to do so much marketing that no one can go a day without seeing/hearing about BlackBerry 10.
  15. koolrosh's Avatar
    CrackBerry Addict

    Posts
    710 Posts
    Global Posts
    713 Global Posts
    #15  

    Default

    Quote Originally Posted by jenks5150 View Post
    The iPad is a wonderful device....

    Click image for larger version. 

Name:	nutella-ipad-lolworm.png 
Views:	312 
Size:	447.5 KB 
ID:	128067
    I Love Nutella! Haven't had some in a while...
  16. FSeverino's Avatar
    CrackBerry Genius

    Posts
    4,101 Posts
    Global Posts
    4,103 Global Posts
    #16  

    Default

    Quote Originally Posted by jenks5150 View Post
    The iPad is a wonderful device....

    Click image for larger version. 

Name:	nutella-ipad-lolworm.png 
Views:	312 
Size:	447.5 KB 
ID:	128067
    Nice! lol. Dont worry about getting it dirty, im sure there is an app that cleans the screen
    ------------------------>LIST OF WORKING Android Apps for Z10/BB10 ---200 SO FAR!!! <------------------------
  17. Majestic Lion's Avatar
    CrackBerry Addict

    Posts
    589 Posts
    #17  

    Default

    The BB10...*facepalm*
  18. Superfly_FR's Avatar

    Posts
    10,028 Posts
    Global Posts
    10,047 Global Posts
    PIN
    Hey, what did you expect ?
    #18  

    Default

    Go Frank, GO !
    Join my BBM Channel : C00035FA6
    "I speak English like a Spanish Cow"
    I'm a StockBerrian, proudly holding 50 150 250 400 550 1000 BlackBerry shares
  19. calicocat2010's Avatar
    CrackBerry Genius

    Posts
    2,760 Posts
    Global Posts
    2,776 Global Posts
    #19  

    Default

    Just checked again...it's GONE!!!THE ADS are GONE...they Replaced the banner with GOOGLE NEXUS. I already had played with it many hours ago and was wanting to try it again. I even used Firefox and it opened for me.....hours ago. IE doesn't work for me. Just tried it on Opera...yeah it's Gone!
    I wait for the future...to COME back to BlackBerry!
  20. Balti43's Avatar
    CrackBerry Abuser

    Posts
    486 Posts
    Global Posts
    498 Global Posts
    #20  

    Default

    Haha yeah just checked it, its gone.
  21. Bold_until_Hybrid_Comes's Avatar
    Waterloo's Finest

    Posts
    5,591 Posts
    Global Posts
    5,620 Global Posts
    #21  

    Default

    Its gone here too. Not very substantial lol
  22. AfroZepher's Avatar
    CrackBerry Master

    Posts
    1,185 Posts
    Global Posts
    1,186 Global Posts
    #22  

    Default

    it was only for one day . . .(EST???)
  23. battery's Avatar
    CrackBerry Abuser

    Posts
    401 Posts
    #23  

    Default Re: RIM Takes Over The New York Times' DealBook to Market BlackBerry 10

    it must have hit its max number of hits.
    I type like what I am saying is fact. It's probably not.
  24. BB Fightclub's Avatar
    CrackBerry Abuser

    Posts
    124 Posts
    #24  

    Default

    Andrew Ross Sorkin - host on Squawk Box - originator of DealBook - big Appld fan boy - always trying to get co-hosts Joe and Becky to dump their BBs and switch to Apple said yesterday about BB10 "...pretty cool....neat....I may have to get one.....Joe - you may not want to get that new iphone just yet (Joe's the guy with the nice hair). Squawk Box is the most watched business TV show in the world -- couldn't of asked for a better enterprise advertising plug.
  25. lnichols's Avatar
    CrackBerry Genius of Geniuses

    Posts
    6,933 Posts
    Global Posts
    7,471 Global Posts
    #25  

    Default

    I'm wondering if this is too early yet. Launch event is still 46 days away. I just don't want them wasting valuable ad resources too early and people get burnt out waiting for BB10 to arrive. January 30th can't get here soon enough.
Page 1 of 2 12 LastLast

Similar Threads

  1. The iPhone Excuse (New York Times)
    By cabrilo in forum Storm Rants & Raves Forum
    Replies: 39
    Last Post: 03-30-2009, 09:21 PM
  2. New York Times Crossword Puzzle App
    By jgbrock in forum BlackBerry OS Apps
    Replies: 3
    Last Post: 02-02-2009, 05:14 PM
  3. Crackberry.com mention in New York times
    By Ballroom Dru in forum News & Rumors
    Replies: 21
    Last Post: 01-03-2009, 11:00 PM
  4. What's your take on the new Nokia "Tube"??
    By JoDaMo in forum Other Platforms
    Replies: 8
    Last Post: 10-12-2008, 10:59 AM
  5. With all the NEW BB's comming to market.....
    By pltaylor in forum General BlackBerry Discussion
    Replies: 13
    Last Post: 08-16-2008, 01:29 AM

Posting Permissions